As a marketing professional, you should always be looking for ways to improve your career prospects. Whether you’re aiming for a promotion or simply wanting to be more successful in your role, there are a few key things you can do to make sure you’re on the right track.

Get certified

There are a number of marketing degree and certification programs available for marketers which can help you progress in your career. Certifications show that you are serious about marketing and that you have the skills and knowledge to back it up. They can also help you stand out from the competition and make you more attractive to potential employers.

There are so many certifications you can get as a marketer, so it is hard to know where to start. A good tactic is to first pick a niche that you want to focus on and then look for a certification program that covers that area. For example, if you want to focus on digital marketing, you could get certified in Google Analytics or HubSpot Inbound Marketing.

Learn data analysis

Marketing today is all about data. In order to be successful, you need to be able to understand and analyze data in order to make informed decisions. There are a number of online courses that can teach you the basics of data analysis, so make sure to take advantage of them. The better you are able to interpret data from things like CRMs and Google Analytics, the more successful you will be in your marketing career.

Stay active on forums and in online communities

The marketing world is always changing, so it’s important to stay up-to-date on the latest trends. A great way to do this is by being active in online forums and communities related to marketing. This will allow you to network with other marketers, learn about new trends and technologies, and even find potential clients.

This is also where a lot of individuals and businesses looking to hire online marketers (especially via Linkedin) are active. If you are active in these communities, share your opinion and are able to position yourself as a thought leader, you will be more likely to get hired.

Volunteer or intern

If you’re just starting out in your marketing career, volunteering or interning can be a great way to gain experience and build your portfolio. There are many organizations that are always looking for marketing help, so see if you can find one that is a good fit for you. Not only will you be able to get some great experience, but you’ll also make some valuable connections.

Keep a portfolio

A portfolio is a great way to showcase your work and accomplishments. If you’re looking for a new job or even just trying to progress in your current role, having a portfolio of your work can be extremely helpful. Make sure to keep it updated with your latest projects and successes, and be prepared to share it when the opportunity arises.

As you start making some headway in your marketing career, it is always a good idea to add successful projects and things you are proud of to your portfolio. This will help you stand out from the competition and show that you are a valuable asset to any team.

Stay up-to-date with technology

In today’s world, technology is constantly changing and evolving, and marketing is no exception. If you want to progress in your career, it’s important to stay up-to-date with the latest marketing technologies. This includes things like social media platforms, marketing automation software, and even artificial intelligence. By keeping up with the latest trends, you’ll be able to position yourself as an expert in your field.

Join a professional organization

Professional organizations can be a great way to network with other marketers and learn from the experts. They often provide access to online resources, certification programs, and even job boards. If you’re not already a member of a professional organization, this is something worth considering.

Become a thought leader

One of the best ways to progress in your marketing career is to become a thought leader. This means developing a reputation for being an expert in your field. The best way to do this is by writing articles, speaking at events, or even just sharing your thoughts and ideas on social media. If you can position yourself as a thought leader, you’ll be in a great position to progress in your career.


There are plenty of things you can do to progress in your marketing career. Stay active in the industry, get certified, volunteer or intern, keep a portfolio updated, stay up-to-date with technology, and join a professional organization. These are just some of the things that can help you reach the next level in your career.