The Illinois Manufacturing Excellence Center (IMEC) is a U.S. Department of Commerce funded manufacturing consulting services organization that helps manufacturers improve all aspects of their business. Without effective digital marketing, IMEC experience dwindling sales and lacking lead generation.
Modern Marketing Partners benchmarked top competitors, and developed a digital marketing strategy to achieve thought leadership, and optimize search results for a range of keywords. Starting with a brand repositioning, MMP implemented a new website, blog, social networks, publicity and events marketing program. In addition, MMP assisted in launching new products and services including Made in Illinois, Made in Chicago, and Supply Chain Optimization.
Today IMEC has transformed from a small, cyclical consulting services provider, to a much larger and successful thought leader in Illinois manufacturing. The IMEC website has nearly 50,000 unique visitors annually, and the non-profit has more than doubled in consulting revenues in the last 3 years. IMEC manages over 150 training events annually, both live and virtual. IMEC’s digital marketing was recognized with a Communicator Gold Award in 2011.