Ecommerce retailer Iconic Shop is a startup launched into the ultra-competitive music merchandise market. Iconic needed to beat large, entrenched competitors.
Modern Marketing Partners developed a breakthrough brand identity, and uber-cool website design with a robust content management system (CMS), credit card processing, complete analytics and reporting, and advanced features like gift cards, wish-lists, inventory management, along with Amazon-like cross-sells. The website was complimented by a complete digital marketing program including advanced search engine optimization (SEO), paid search (PPC), promotions, publicity, and social media.
Launched in Spring 2014, Iconic Shop has realized triple-digit increases in traffic growth, sales, and customer engagement. Advanced SEO techniques increased organic traffic by 469% after the first month. Social media promotions and engagement fueled a 127% increase in social media referral traffic after just the first month. Large, entrenched competitors are wondering what happened to their sales.
Modern Marketing Partners received a 2015 Communicator Award for the Iconic Shop website.