A fresh image and simple, user-friendly organization was sought for a new catalog by Fresh Fashions & More, a leading apparel retailer to McDonald's (of hamburger fame). Modern Marketing Partners addressed the challenge with careful category analysis, followed by design concept exploration. With a new design theme, MMP managed all new photography, talent (models), copy and production, through print and electronic. The result:  56-pages of clean, crisp eye candy. And a new market leader in McDonald's apparel. I'm Lovin' ...