Fresh Fashions & More Catalog

A fresh image and simple, user-friendly organization was sought for a new catalog by Fresh Fashions & More, a leading apparel retailer to McDonald’s (of hamburger fame). Modern Marketing Partners addressed the challenge with careful category analysis, followed by design concept exploration.

With a new design theme, MMP managed all new photography, talent (models), copy and production, through print and electronic.

The result:  56-pages of clean, crisp eye candy. And a new market leader in McDonald’s apparel. I’m Lovin’ It.

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