Marketing Next Practices Blog
New Rules of PR: A Guide to Modern Publicity
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In
Advertising Testing Tips
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of
Search Engine Optimization—SEO—Top Priority for Modern Marketers
Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers.
Content Marketing – What’s the Big Hype?
You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing
Integrated Marketing Communications: A Modern Take on IMC
No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20
Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center
Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and
Modern Marketing Top Ten Best Practices
Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The
Modern Marketing Defined—Marketing Mix Infographic
What is Modern Marketing? Glad you asked. To provide some context, let's go down memory lane. The internet launched circa
Modern Marketing University Welcomes You!
Marketing has changed dramatically, and for the better. Modern Marketing University (MMU) is the training and thought leadership initiative of

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