Marketing Next Practices Blog

Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range

The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In

Advertising Testing Tips

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of

Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers.

You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing

No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and

Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The

What is Modern Marketing? Glad you asked. To provide some context, let's go down memory lane. The internet launched circa