Marketing Next Practices Blog

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the

Native Ads vs. Banner Ads

You are more likely to die in a plane crash or win the lottery than click on a banner ad.

One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came

Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and

“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s

In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details

Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January

Organic search results, also known as natural search results, are based on the relevance to the search terms of the

Paid Search – PPC Basics

With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users

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