Marketing Next Practices Blog
Google+ Local Pages: What You Need to Know
“My Google Places is going away!” There’s no doubt you’ve heard this over the last week or so, as more
Marketing Budgeting Best Practices
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers
Marketing Planning Checklist
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range
Marketing Planning Best Practices
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than
New Rules of PR: A Guide to Modern Publicity
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In
Advertising Testing Tips
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of
Search Engine Optimization—SEO—Top Priority for Modern Marketers
Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers.
Content Marketing – What’s the Big Hype?
You’ve heard it over and over, “Content is King.” And in just the last couple of years, you keep hearing
Integrated Marketing Communications: A Modern Take on IMC
No question, modern marketing is a new twist on Integrated Marketing Communications or IMC! And why not? IMC was invented over 20
Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center
Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and

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