Answer Engine Optimization (AEO): How B2B Companies Win AI Search Visibility in 2026

Webinar (Watch Now On-Demand)

Artificial intelligence is changing how B2B buyers discover and evaluate solutions. Instead of starting with traditional search engines, many prospects now begin their research in AI platforms like ChatGPT, Gemini, and Perplexity.

In this on-demand webinar, Lindsay Brown, Digital Director at Modern Marketing Partners, explains how Answer Engine Optimization (AEO) helps organizations improve their visibility in AI-generated responses.

In this webinar, you will learn:

– How AI search is changing B2B buyer behavior

– The difference between SEO and Answer Engine Optimization (AEO)

– How prompts and citations influence AI-generated answers

– Why sources like G2 and industry publications shape AI recommendations

– Key metrics for measuring AI visibility, including AI Visibility Score and Share of Voice

Watch the webinar to understand how AI is reshaping digital discovery and how your company can remain visible as search continues to evolve.

Watch the AEO webinar now: