57-Point Webcast Effectiveness Checklist

Webcasts or webinars can be great for lead generation with relevant prospects registering to participate, while also reinforcing your subject matter expertise and thought leadership. But without adequate planning and effective execution, webcasts often fail to attract registrants leading to a colossal waste of time.

So how can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success (and quite possibly that promotion).

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