The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results?
This guide will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Then, we‘ll focus on the specifics of PR distribution options.