The dental market is specialized, both clinically, and from a business standpoint. Dental brands must speak the language of the audiences: DDS, DMD, RDH, students. Chairside or office. Your marketing communications, content and all aspects of digital must embrace the nuances of the dental market. At the same time, marketing is rapidly evolving. Traditional tactics like advertising are less effective, while digital tactics are measurable, but require new age specialists.
Introducing Modern Marketing Partners, an agency with deep dental market understanding, along with all the skills to support effective marketing programs. Both traditional and digital.
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|New Product Launch||Web Development||Direct Mail|
|Design||Trade Shows & Events||Brochures/Catalogs|
The leader in dental hand pieces sought to launch new products via advertising, dental trade shows, brochures, PR, illustration, photography, and all aspects of digital marketing. KaVo successfully gained market share in dental equipment and other markets.
The top implant brand in the world implemented a new brand identity, launched multiple new products, and entered the general dentistry market. Advertising, trade shows and events, and publicity propelled Nobel to 500% growth in 3 years.
An old-school brand required repositioning and a new marketing mix to compete with digital radiography market entrants. With an updated brand identity, technical collateral, advertising and direct marketing, Panoramic reclaimed share in the intraoral x-ray category.
MMP created a distinctive brand for a new dental practice management consulting firm, then launched to general dentists and DMDs across North America with advertising, web, email and direct mail, publicity, and live training events.