Naperville, IL—June 30, 2015—A World Business Chicago initiative to raise awareness about manufacturing jobs in the Chicago region, named 1000 Jobs Campaign, has hired Modern Marketing Partners, a leading full-service marketing agency based in the Chicago region to provide marketing services in support of ongoing development and growth of the program.
1000 Jobs is supported by a number of partners including employers, community-based organizations, workforce development, and educational institutions in both Chicago and the collar counties. The City of Chicago, and the Digital Manufacturing Design Innovation Institute (DMDII) are key supporters. The ultimate goal of the program is to fill thousands of advanced manufacturing jobs in the region.
Modern Marketing Partners (MMP) will support 1000 Jobs Campaign with a variety of marketing services including public service advertising, website design and management, graphic design, copywriting, event marketing, and more. MMP was selected by virtue of its work for the Illinois Manufacturing Excellence Center (IMEC), along with deep experience in the manufacturing sector. In addition, MMP will work with PR agency Hawthorne Strategy.
“The 1000 Jobs Campaign addresses critical needs for workforce talent, now and in the future,” states Neil M. Brown, MMP Chief Marketing Officer. “We have enjoyed working with the intelligent staff at World Business Chicago on this important initiative, and feel like we are contributing to the great cause of educating job seekers on a rewarding career option that might otherwise not be considered.”