by Lindsay Brown | Oct 15, 2020 | Content Marketing
Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new...
by Lindsay Brown | Oct 7, 2020 | B2B Marketing
Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An...
by Lindsay Brown | Aug 3, 2020 | Digital Marketing Transformation, Marketing and Finance
Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and...
by Lindsay Brown | Jun 15, 2020 | Search Engine Optimization (SEO)
Digital marketing efforts are futile if campaigns do not incorporate novel techniques to stay relevant in Google’s search engine. Over the past two years, the sophisticated algorithms of Google have embraced revolutionary changes. These changes have a profound impact...
by Lindsay Brown | May 5, 2020 | Marketing Best Practices, Marketing Tactics, Search Engine Optimization (SEO)
If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing...
