by Lindsay Brown | May 11, 2017 | Search Engine Optimization (SEO)
Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better...
by Lindsay Brown | Apr 25, 2017 | Social Media
On Monday, LinkedIn announced the launch of Matched Audiences. This new feature gives advertisers three new options for targeting people they already know: Website Retargeting Account Targeting Contact Targeting These options will be available for LinkedIn advertising...
by Lindsay Brown | Apr 10, 2017 | PPC Advertising
Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad...
by Lindsay Brown | Apr 5, 2017 | Email Marketing
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4)...
by Lindsay Brown | Mar 29, 2017 | Email Marketing
Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very...
