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Case Studies are Key to New Business image

Case Studies

Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are a great form of proof that tells a potential customer what your business has already done in a compelling way. It also gives a customer a better sense of what can be accomplished for them and establishes a level of credibility and trustworthiness. Here’s everything to know about case studies and creating and marketing one of your own. 4 Benefits of Case Studies Why a case study? Here are 4 important reasons. Evergreen Content Case studies, for the most part, are evergreen. Even if marketing practices have changed, it offers ...

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The Value of a Secure Website image

Secure Website

Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s environment requires careful attention to how information is transferred between a customer’s website browser and your website. Not sure where to begin? Start by opening a website browser such as Google Chrome or Mozilla Firefox and type in your company’s website address. Look just to the left of your website address and you will see either a little gray circle with an “i” in it or a green picture of a lock and the word ...

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Voice Search Will Forever Change SEO image

Voice Search

Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search will likely hit harder. Because results are read, not seen, it’s unlikely users will hear much beyond the first result. It’s now more important than ever to create compelling, search engine-optimized content to common customer queries than ever before. Voice Search Statistics Voice search’s prominence is rising, and quickly. Here are some important statistics to keep in mind. General statistics The following statistics were compiled by WordStream and give good insight on what to expect the voice search landscape to look like over the next few years. 50% of all ...

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Influencer Marketing on the Rise image

Influencer Marketing

Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share enthusiasm and empathize with consumers in a unique way that helps companies build important relationships. According to Mavrck’s new research the 2018 Influencer Point-of-View Report, the rise of influencer content is noticeable and expected to continue. The nature of social media platforms lends itself to building these types of partnerships to increase word of mouth marketing and lower the cost per customer acquisition. Mavrck’s research sought to get influencers’ perspectives on what motivates them and how they see the current ...

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Page Speed

Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in July. One reason for the update? Because of the increasing importance of mobile devices. Google has increasingly focused on becoming more and more mobile friendly. Recently, they began indexing mobile-first, so it’s clear this is priority. Because phones make it harder to multi-task than desktop, page speed is increasingly critical, because users are often staring at their phones as they wait, instead of opening another tab. Want to learn more about this critical update? Read further ...

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4 Types of Business Blogging Content image

Types Blogging Content

Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to attract and retain readers. You must also have diverse content to help you accomplish the various goals of your blogging program. You need the right blend of content to grab the attention of visitors, gain rapport with readers, educate them on your approach, and establish your expertise in the industry. A tall order, really, but doable. Many posts about blogging list anywhere from 10-80 different types of content you can utilize. It may almost be overwhelming to think about blogging if you start with this approach. However, there are probably ...

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Simplifying Marketing in a TMI World image

Simplifying Marketing

In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to keep up with a multitude of platforms. It’s time to simplify marketing efforts, for the benefit of both the organization and purchasers. 6 Tips for Simplifying a Marketing Plan There are a number of ways to simplify your organization’s marketing process. Follow any of the following tips below for a simpler process. Zero in on Who Your Business is Selling to 50% of marketers use 10 or fewer profile segments, while the other half use up to 100 segments. Clearly, many businesses aren’t as focused as they believe they are ...

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Successful Search Requires New Tactics image

Website Search

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your website as well. Your company’s success depends on ensuring that your organization’s abundance of data is readily available, which is no easy task. A good search tool on your site can help increase customer engagement, increase sale conversions, and mitigate customer service requests. So you need to keep up this aspect of your site to ensure your search tool provides the necessary intelligence visitors expect. Here are three tactics exerts recommend for maintaining a successful search approach on your company ...

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Blogging Challenges and Tips for Success image

Blogging Tips

Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest bloggers, and now the whole process seems, well, a bit melancholy. Many companies experience some bumps in the road regarding their blogging efforts. Here are five common challenges and tips for getting your blog back on track: Challenge: Missed deadlines. Tip: Everyone at your company is busy, including you. Your posting schedule may get off track. Energy suddenly becomes low around writing more blogs. Initially, the interest was there, but now ...

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Rented List Compilation Top Tactics – Part 2 image

Direct Mail part 2

If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall categories of rented lists are complied lists and response lists. For most businesses response-bases lists will be the way to go. So let’s focus our efforts on what you need to know about this type of list. A rented list is complied of individuals who have responded, inquired, or purchased in the past from a company with similar products and services as yours. There are five overall subcategories for rented lists: Inquiry – these people have responded to an offer maybe viewed on TV, from a display ad, radio announcement ...

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Direct Mail House Lists Rule – Part 1 image

Direct Mail Part 1

The debate over which is better email vs direct mail may continue on into the next century. And that’s okay. It’s often been said that email generates a quicker profit and direct mail produces more engaged customers. So for many businesses there is value in using a mix of both direct mail and email marketing. Over the years, direct mail has proven its ability to drive growth for companies. A well-thought out and executed direct mail campaign can provide profit, sustainability and security perhaps better than any other media. Some may think direct mail is outdated, too expensive or cumbersome. But just because other ways may be faster, easier or less expensive, doesn’t necessarily mean that you’ll see profitable, long-term ...

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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Millennials on Instagram 2

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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Captivating Millennials on Instagram image

Millennials on Instagram 1

Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find ways to leverage that characteristic in our marketing efforts. An interesting strategy for reaching Millennials to increase brand awareness and relationship development is to create a campaign on Instagram. Fifty-nine percent of Millennials currently use Instagram and about one-quarter say they plan to spend more time on it over the next year. Furthermore, a survey by Bustle found that 80 percent of those polled said social media is the best way to reach them, and of ...

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Website Page Speed – An Important Search Ranking Metric image

Website Page Speed

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website ...

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Six Healthcare Marketing Tactics to Empower Patients image

Healthcare Marketing

Creating the ultimate customer experience is a goal that organizations across all types of industries are talking about. In fact according to Gartner by 2018 more than 50% of businesses will focus their efforts on customer experiences. Healthcare organizations should be at the top of the list, working to make their practices positively connect with their patients. Healthcare marketing clearly revolves around patients’ needs and wants and as they have moved more online, so must marketing to reach and engage them effectively. And they are looking for help with everything including education, option evaluation, condition management, and so on. To serve patients better, marketers need to step-up their role and consider implementing these six strategic marketing tactics. Re-imagined Patient Portal. ...

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How to Implement Experiential Marketing for your Brand image

Experiential Marketing

The movement towards building a customer centric company is leading marketers to consider a shift toward experiential marketing. Experiential marketing or engagement marketing puts the customer and their needs squarely on center stage. It is a strategy that immerses the customer and engages them to experience a brand in creative and unique ways. This helps customers form memorable, emotional connections with a company’s products and services, creating strong customer loyalty. It also allows for customers to have a conversation with a brand rather than just have messages pushed at them. The event or experience may be offline, but that doesn’t mean it can’t generate online content. You might not think that it can create dialogue, but according to the 2016 ...

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Marketing Confidence Strong in 2018 image

AMA Study

A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a constant attention to learning new skills and adopting new tools. Examining how marketers feel about their roles and the changing landscape provides an opportunity for reflection and analysis for your own companies as well. According to the survey, marketers from the B2B and B2C arenas are encouraged about the outlook of marketing in their organizations, ranking their confidence at 130. A score of 100 would mean that they simply believe customer spending, marketing budgets, and the investment climate ...

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Promo Codes Help Drive E-commerce Sales image

Promo Codes

As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those great quick offers like – Use 4ofJuly at checkout for $20 off your order over the Fourth of July Weekend. Consumers are even going and looking for promo codes on sites such as RetailMeNot or coupons.com, if they’re not provided one. They offer value to marketers to help consumers feel like they’re getting the best deal around. They also offer companies a way to track the ROI of their campaigns. And there is definitely a psychology behind using promotions/coupons. According to ...

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Google is Officially Mobile-First image

Google Mobile First

Google knows where the future of search lies – on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening? Mobile searches have overtaken searches done on desktops, and Google’s noticed. For the past 2 years, Google has really focused on making the search engine more and more mobile-friendly. Now, Google is indexing mobile-first, a goal they first brought up in 2016. Why the delay? Well, they didn’t want search results to dramatically change as a result of the shift, so they’ve gradually taken steps to prioritize mobile search over desktop. Indexing mobile-first was a final step of that. ...

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What is the Next Big Thing in Marketing? image

Big Thing in Marketing

It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the very best, marketers can spot a new way to gain an edge over competitors. So, what is the next big thing in marketing? We explore some possible theories. Voice Search Alexa, Google Voice, Siri – voice search is becoming widely adopted, and quickly. Consider that the trend is one of the most quickly adopted trends in history. 40% of US adults are using voice search at least once per day, and 60% of those have only started ...

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Inbound Marketing Primer image

Inbound Marketing Primer

The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the Buying Process There are 4 phases in the a typical buying process: (1) attract, (2) convert, (3) close, (4) delight. The first step involves attracting strangers to your website, turning them into visitors. Then, in turn, interested visitors are turned into leads. You then attempt to close those leads, turning them into customers. Keep customers happy, and they’ll promote for you. Image Source: https://www.hubspot.com/inbound-marketing Step 1: Attract The best ways to attract new visitors include: blogging, SEO, ...

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How to Land a Google Featured Snippet image

Google Featured Snippet

Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One issue, however, if you thought it was hard enough ranking on the first page, it’s even harder to earn a snippet. But put in some hard work, and you’ll earn position 0 in no time. SEM Rush analyzed 1.3 million snippets; here’s a summary of it’s findings.  PS: Need a refresher on what a featured snippet is? Read our blog here. What do top performers have in common? From SEM Rush’s research, they learned some common factors ...

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What is a Marketing Stack? image

Marketing Stack

“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a tech stack treat their entire technology effort like a skyscraper. It starts with a good foundation. Everything built on top of that needs to be strong enough to hold the next layer. Customers will be in awe of said stack like they are of a skyscraper. They don’t necessarily need to know what goes into it, but they do know that it’s working and has earned their interest. How Does This Apply to ...

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How to Win at RankBrain image

SEO

Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that Google confirmed it is among the top three most influential ranking factors in its overall larger algorithm. What is RankBrain Rankbrain is an AI-powered tool designed to try and understand user intent, to understand what a user is really searching for and present those results. RankBrain is all about making the user experience more relevant. It looks at every user’s search terms, then compares these to billions of other searches and assumes the intent or the interpretation of what ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been ...

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