by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Oct 25, 2022 | Google, Search Engine Optimization (SEO)
Semrush recently held a webinar that discussed the new Google Core Update, which focused on Google Search ranking. The higher your Google ranking is the more website traffic you will receive. Below you will learn a few keys that will help your search rankings on...
by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Sep 13, 2022 | Accounting Marketing, Marketing Best Practices, Professional Services Marketing
Marketing is becoming more important than ever to Accounting and CPA firms of all sizes. Why? First, competition is increasing from local, regional, national and non-traditional accounting service providers. Second, marketing has changed radically in the last few...
by Lindsay Brown | Jul 5, 2022 | B2B Marketing, Influencer Marketing
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great...