by Lindsay Brown | Jun 30, 2025 | Vertical Marketing
In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...
by Lindsay Brown | Jun 27, 2025 | Vertical Marketing
In our first article, we explored the rationale behind segment-specific strategies and how they help position organizations as trusted providers. However, understanding the value of vertical marketing is only the first step. The more difficult task is choosing the...
by Lindsay Brown | Jun 25, 2025 | Vertical Marketing
The term “vertical marketing” is not new, but its relevance has grown significantly in recent years. As competition intensifies and the cost of customer acquisition increases, businesses are reevaluating broad-based marketing approaches that lack specificity. Vertical...
