by Lindsay Brown | Nov 18, 2021 | Information Technology Marketing
If you are looking for a career where your skills are in high demand, there are lots of great reasons to consider working in IT. The IT industry is home to some of the coolest companies in the world today like Google, Apple, Twitter, Facebook and more, along with many...
by Lindsay Brown | Jan 27, 2014 | B2B Marketing, Infographic, Information Technology Marketing, Marketing Best Practices
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
by Lindsay Brown | Jan 25, 2014 | B2B Marketing, Information Technology Marketing, Marketing Best Practices, White Papers
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
by Lindsay Brown | Jan 16, 2014 | B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
