by Hannah Wozniak | Sep 2, 2026 | AEO, AI, Search Engine Optimization (SEO)
You’ve probably spent years and a lot of money on search engine optimization (SEO). The goal was simple: get your website to the top of Google’s search results. But a big change is happening. AI summaries, called Google’s Search Generative Experience...
by Hannah Wozniak | Jul 28, 2026 | AEO, AI, Search Engine Optimization (SEO)
Personal injury is one of the toughest search markets in the country. Thousands of firms chase the same urgent, high-value queries, and the largest advertisers can outspend a small practice by an order of magnitude on paid search alone. That sounds discouraging until...
by Hannah Wozniak | Jul 7, 2026 | AEO, AI, Artificial Intelligence
Search platforms powered by Artificial Intelligence (AI) are quickly changing how people discover brands. Millions of users are increasingly turning to tools like Claude, ChatGPT, Gemini, and Perplexity for recommendations rather than traditional search engines....
by Hannah Wozniak | Jul 2, 2026 | AEO, AI, Search Engine Optimization (SEO)
Search behavior now reflects spoken questions, fast comparisons, and direct answer scanning. Many pages lose visibility because structure, evidence, and intent mapping no longer match that pattern. Modern optimization needs sharper research, cleaner technical...
by Lindsay Brown | May 6, 2026 | AEO, AI, Ecommerce
As ecommerce continues to evolve, visibility isn’t just about ranking on search engine result pages anymore; it’s also about being surfaced in AI-generated answers and recommendation engines. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)...
