Specialized Software Technology Marketing For Your Unique Needs

Modern Marketing’s software technology marketing practice brings deep expertise and complete marketing services to software publishers, channel partners, IT service firms, cloud and mobile solution providers, application developers, and related technology brands.

Proven Software Marketing Results

Modern Marketing Partners (MMP) has broad experience managing marketing for regional, national and global software technology brands including Intacct cloud accounting software (channel marketing), Business Objects (SAP), Wex Health (benefits software), Acumatica ERP software, Nexonia expense software, Eaglesoft (clinical software), Cloud Accounting Institute, and others.

No question software is a hyper-competitive category, so marketing of software services has to be hyper-effective. MMP has developed a proprietary process to achieve measurable results that includes thought leadership content, digital marketing excellence (web, SEO, social, PPC), lead generation tactics, and more. A proven, refined and measurable software marketing approach.

Check out the MMP Software Marketing Guide, and our Software Marketing Practice news announcement.

For a complimentary consultation, call Neil Brown at 630-868-5061.


Fuel inbound marketing with blogging, whitepapers, tech writing and more.


Achieve media placements with news releases, media relations, and press events.


Live and webcast events are lead magnets for software.

Wex Health Grows Digital Engagement 300%

Modern Marketing Partners carefully analyzed both Wex Health and competitor marketing, identifying major opportunities to take thought leadership, and build brand preference through aggressive content marketing, publicity, social media marketing, and search engine optimization (SEO). MMP launched the Healthcare Trends Institute complete with an editorial advisory board, an educational webcast series, e-newsletters, white papers, info-graphics, and a fervor of publicity.

Wex Health has successfully regained market and thought leadership in arguably one of the fastest growing industries in North America with the Healthcare Trends Institute boasting more than 1,000 members nationwide in it’s first year. Metrics on website and social media engagement are closely monitored, with more than 15,000 unique visitors monthly reflecting a 300 percent increase in website traffic over the course of 12 months. Publicity placements have generated more than 80,000 views, including editorial pieces in USA Today and Reuters. Publish or Perish.

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