Founded in 1898, Vaughan & Bushnell is the world’s leading manufacturer of hammers and striking tools for the construction industry. Though very popular among older carpenters and tradesmen, Vaughan needed a new image to appeal to a younger, more transient target audience that had yet to establish any brand loyalty. Modern Marketing Partners developed trade print advertising that targets end users and is the primary marketing vehicle for product launches. The campaign highlights an aggressive branding strategy that tested well with contractor ...

Formerly Cannon Cost recovery, and rebranded as AfterMath Claim Science, is a leading healthcare claims overpayment recovery service that targets the top health insurance plans in North America. Modern Marketing Partners manages all aspects of AfterMath marketing, from branding and advertising, to internet, collateral, PR and event marketing. AfterMath and MMP are recognized with several national awards for marketing and creative ...

Dek Div. of Tyco Electronics is a manufacturer of data communications products including raceway, cable tray, and fiber channel. After developing and acquiring several new product lines, Dek needed a professional marketing program to target such verticals as data centers, telecommunications, and corporate IT departments. Modern Marketing Partners created a complete, integrated marketing communications program including logo refresh, website development, print ads, collateral, direct mail, PR and ...

A small division of Pittway (now Honeywell), Microlite manufactured lighting controls for large, complex stadiums and public buildings. Modern Marketing Partners developed a series of case studies for major project implementations, and placed articles in key trade publications through a media relations ...

Auto Truck Group is a leading work truck upfitter targeting several vertical markets in North America. Upfitting is a very competitive category, and Auto Truck sought to differentiate itself, and generate sales leads. Modern Marketing Partners implemented a complete program for Auto Truck to support both geographic expansion, and the sales organization including trade print advertisements, brochures, a new search optimized website, and ...

Norix is a leader in the intensive use furniture industry, providing quality, durable furniture to the healthcare, correctional, GSA, public safety, education, shelter and hospitality markets. Modern Marketing Partners developed all social profiles for Norix, including their Safe Environments Blog to convey the importance of durable furniture within challenging environments. The goal was to position Norix as a thought leader in the industry. Shown below are Norix' blog, Twitter, Facebook, and LinkedIn Company Page with product spotlight. Also, pictured right, brochure and press file ...

March Pump manufactures precision pumps for OEM, chemical, industrial and solar applications. The company specializes in custom-built pumps high-reliability or extreme applications. Modern Marketing Partners designed print ads for March Pump reference high profile applications, like the space station, to reinforce credibility and appeal to design engineers. Winner of multiple creative awards. Both electronic and print versions of technical catalogs and product brochures are key sales tools for March Pump channel partners and sales ...

The Overture Group is a premier Midwest professional/executive/management search and interim placement firm. Modern Marketing Partners designed and developed a custom search-optimized website and other marketing materials aimed at increasing ...

As a government-sponsored organization, IMEC provides manufacturing consulting services to small and medium-size businesses (SMB) across Illinois including quality systems, factory automation, and lean manufacturing. IMEC engaged Modern Marketing Partners to increase both website traffic and lead generation. MMP designed a state-of-the-art website for IMEC, with extensive search engine optimization (SEO) features, along with integration to an award-winning blog, and all major social media platforms. The IMEC website is recognized with several, national awards for internet marketing ...

Electric City provides environmentally-friendly energy management tools to reduce lighting energy consumption in commercial applications. Modern Marketing Partners created the logo and brand identity targeting building owners, municipalities and government building ...