by Lindsay Brown | Jul 1, 2021 | Business Development
Having your own business come to life is an amazing experience, however, the work never stops. There are different aspects to manage when you start a company and some of them may be more difficult than others. One of the most important things when it comes to...
by Lindsay Brown | May 21, 2020 | Analytics
The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls...
by Lindsay Brown | Jul 15, 2019 | Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing
In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...
by Lindsay Brown | Aug 18, 2016 | Content Marketing, Inbound Marketing, Marketing Best Practices
According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can...
by Lindsay Brown | Jan 14, 2016 | Ecommerce
With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a...
