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Information Technology (IT) Marketing Infographic image

Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post, we shared a checklist of the top 10 marketing best practices for IT marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Information Technology (IT) Marketing Best Practices. Before the infographic, let's look at 4 reasons IT firms should reconsider marketing: 4 Reasons IT Firms Should Reconsider Marketing Sourcing or selection of IT related products or services has shifted. Studies show that ...

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Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever,  along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. Leverage vendor support 4. Direct ...

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Top 20 Free Infographic Directories and Submission Tips image

An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you build it, they won’t necessarily come. Infographics, though viral by nature, can reach a wider audience through the process of submitting them to infographic directories/blogs – while boosting your SEO at the same time. A misconception of infographics is that they do not have SEO value. While it is true that a search engine cannot derive the content of your infographic, your audience can. An infographics can benefit a SEO campaign if it ...

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Top 10 Modern Marketing Resolutions For 2014 image

It is reported that only 8% of people achieve their New Year's Resolutions. Don't become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease, and the oversaturation of information continues, visual (and micro) content will become even more important. Infographics, videos, pictures. The popularity of sites like Instagram, Vine, or Snapchat is a clear indication of a preference shift towards visual. Visual content will dominate in 2014. Consider these statistics (Wishpond): 90% of information transmitted to the brain is visual, which is processed 60,000 times faster in the bran than text. Videos on landing pages increase average page conversion rates by 86%. Businesses who market ...

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Google Hummingbird: SEO Questions and Answers image

“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past couple of months. But, what does Hummingbird really mean for your company? Below we describe a brief overview of Google Hummingbird, who is affected, and the top 4 things you can do (or keep doing) to stay atop search engine results pages (SERPs) after Hummingbird. What is Google Hummingbird? The latest and most significant search algorithm update by Google, experts believe Hummingbird was implemented in September of 2013.  Bottom line, Hummingbird is focused on semantic search, helping users find the ...

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8 Marketing Faux Pas to Avoid in 2014 image

Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to avoid the following Faux Pas for a successful 2014: Borvertise Borvertise: The act of producing boring, unoriginal ads often resulting in no sales. While curing insomnia is admirable, if your advertisement can put people to sleep it is time for a change. Advertising is the heavyweight champion of traditional marketing, and a boring advertisement is the equivalent of a pillow fight. Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads. Advertisements should have: Arresting ...

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Holiday Card Marketing Tips image

Yes, you heard it correctly, holiday cards can be a marketing initiative, and successful as well. It’s that time of year. From holiday pictures to office holiday parties, this time of year is guaranteed stuff your stocking with fun business networking opportunities. As the end of the fiscal year draws near and the finish line is just now in sight, let us not dash past these perfect opportunities the holidays provide. From reconnecting with past business associates, to looking at the new year ahead, creating new marketing pitches, or just simply reminding your clients of your great services—the possibilities are endless. But before you get ready to copy and paste another generic holiday email image, stop and consider these three ...

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Infographic Marketing Basics and Tips image

Unless you have been living under a rock, you have probably witnessed the infographic craze this past year. An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! In just over 2 years, infographic search volumes have increased by over 800% (Unbounce). This blog will describe 4 benefits of using infographics, 3 tips for creating infographics, and 3 techniques for promoting your infographic. Of course, no primer on Infographics would be complete without some samples! 4 Benefits of Using Infographics in Your Content Marketing Strategy Preferences shifting towards visual Infographics are more eye-catching than printed words—their ability ...

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2 Simple Steps for Using Paid Search to Improve your SEO image

The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search. If you’re setting your campaign up correctly, you develop massive lists of keywords based on keyword research tools (i.e. Google Keyword Planner), put related keywords into different ad groups, and each ad group has a different and unique landing page. And without even realizing it, you are actually on your way to developing a deep SEO strategy. See how below. By optimizing PPC campaigns, you are able to: 1.) Optimize your on-page content for organic ...

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3 Ways To Align Marketing & Sales in 2013 image

With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was brilliant. It is the sales teams fault it did not succeed” – Marketing “The marketing department has no idea what customers are really like. And they set prices too high!” – Sales And, in the digital information age, the divide is expanding even more! Today, 83% of B2B buyers research and make product decisions online (Brafton). Thereby, communicating with the sales team of a company even less! The digital age has created its own set of challenges and opportunities for marketing and ...

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Google AdWords Certification Program, now free! image

Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more meaningful to get certified in Google advertising solutions like AdWords. How this will affect certified professionals • Beginning September 30, 2013, access to your GCP account will be read-only. • You'll need a Google Partners account to take exams and get certified. • Taking exams and getting certified will be free. (Currently $50 USD per exam) • Your GCP exam history and AdWords certification status will transfer to Partners when you join using the same Google account. • Certifications earned through GCP will remain valid through ...

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Trade Show Marketing (Part 1/3): Planning image

In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage, transportation, erection and space rental, not to mention staffing and travel expenses. Therefore, the planning phase is of increased importance and the first step (of course) of all trade show events. The trade show planning phase should consist of the following 5 steps: trade show research/selection, goal setting, display selection, budgeting, and pre-show promotion. 1. Trade Show Research and Selection There are thousands of trade shows per year and many marketers have reduced their trade show marketing budgets, often by eliminating certain shows. Therefore, ...

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Cause Marketing 101 – Infographic image

In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause. The following infographic shares the types of cause marketing, projections of cause marketing spend, who is using, how it influences purchasing behavior, the leading issues consumers think companies should address, and 6 tips for effective cause marketing. For more information on cause marketing, be sure to read our whitepaper, How Brands Can Use Cause Marketing For Results. You can share/embed the infographic on your website using the embed code below. Cause Marketing Infographic (click to view full size) How Brands Can Use ...

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How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

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Native Ads vs. Banner Ads image

You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement surrounding native advertising. Below we will explore the effectiveness of native advertising beginning with the difference between native and banner ads, followed by an infographic that details the effectiveness of each, and an example of a controversial native advertisement from The Atlantic! What is Native Advertising? Native advertising uses text, photo, or video ads and integrates directly within content that is being viewed online, as opposed to banner ads which are off to ...

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Trademarks – The Biggest Name Development Roadblock image

One of the biggest difficulties, indeed roadblocks, to name development is the high likelihood that the brilliant name that came to you in your sleep last night is already trademarked. In saturated categories like consumer products, healthcare, and technology, trademark “knock-outs”, or eliminations from consideration due to existing trademark conflicts can approach 90%! What’s more, in the United States, even if the trademark does not show up in the United States Patent and Trademark Office (USPTO) database, a trademark conflict can still exist. Finally, if the trademark will be used internationally, various trademark laws must be considered. So what are the considerations for trademarks? Often the intended geographic scope of your trademark use, and who the owners of existing trademarks are ...

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Inbound Marketing in 2013 – Survey Findings image

Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management. Overall, marketers are increasing their inbound spending nearly 50%, for the third year in a row! No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. Below are Hubspot’s 10 key takeaways from the State of Inbound Marketing 2013 report. 1. Inbound marketing is gaining traction 58% of companies plan to execute inbound marketing strategies in 2013 48% of marketers plan to increase their ...

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B2B Buyer Personas – Development Tactics and Content image

“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT Creative). For B2B, buyer personas are especially complex due to typical B2B sales cycles. MarketingSherpa found that 41% of B2B firms have established buyer personas, while 47% of organizations have not (See more). A complete understanding of your buyer is critical in the development of communications, marketing materials, and content. Below we will share tactics in developing buyer personas. In addition, we detail what type of content to develop for four different B2B personas. Effective Tactics For Developing ...

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MMP Recognized as a Top Agency By BtoB Magazine image

Modern Marketing Partners was recognized as a top business-to-business agency by BtoB Magazine in its March issue. Founded in January of 2012, Modern Marketing Partners is extremely proud to receive this honor after it's first year of operation. The 2012 Top Agencies report by BtoB magazine includes four categories: Small agencies (revenue up to $10 million); midsize (revenue between $10 million and $99.9 million); large (revenue of $100 million and up); and interactive agencies. The finalists in each category were selected based on percentage of total business that is b-to-b, revenue growth, new client wins, innovative work and expanded service capabilities. Modern Marketing Partners was distinguished as a top small agency in the magazine's special report dated March 4, 2013. "BtoB magazine ...

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Paid Search vs. Organic Search image

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog post, Paid Search – PPC Basics, paid search or PPC refers to when advertisers pay for click-throughs to their website. But how do paid search and organic search compare? This post, part two in our Paid Search Series, will detail differences between paid and organic search results. Paid vs. Organic Search Results The location of each type of result varies. Paid results are typically shown at the top of the Search Engine Results Page (SERP) and on the ...

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Paid Search – PPC Basics image

With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part Paid Search Series, we will share a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. This post will detail basics including what paid search is along with the benefits, keywords and placements, and how your ad is ranked in search results. Part two will provide a comparison of paid and organic search, and part three will share some advanced paid search techniques. What is ...

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Capital Equipment Marketing – Infographic image

This blog will share a capital equipment marketing infographic that visually represents capital equipment expenditures in the U.S., top capital equipment categories, marketing spend by top capital equipment categories, and a marketing checklist. In our last blog post, we shared a checklist of the top 10 marketing best practices for capital equipment marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Marketing Capital Equipment Checklist. Other content in this capital equipment marketing best practices series include 3 Capital Equipment Marketing Considerations and 4 Aspects of Capital Equipment Purchasing. In this post, we offer our experience and insight about capital equipment marketing ...

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Marketing Capital Equipment Checklist image

How do you most effectively market capital equipment? Following is a checklist of the top 10 marketing best practices for capital equipment, followed best practices detail. Related content in our capital equipment marketing best practices series includes a Guide to Capital Equipment Marketing, a Capital Equipment Marketing Infographic, 3 Capital Equipment Marketing Considerations, and 4 aspects of capital equipment purchasing. Capital Equipment Marketing Checklist Analysis and Research Planning Brand Image Brand Awareness Website Improvement and SEO Event marketing Thought Leadership Content Blogging Social Media Direct marketing Captial Equipment Marketing Best Practices Detail 1. Analysis and Research - Because of the limited number of customers, market and competitor intelligence is more critical in capital equipment than any other category. Start with market segmentation to understand which verticals drive sales and profit. Use secondary or published research including ...

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Advanced Link Building – Submission Tips image

Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Those 5 basic link building techniques included interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. If you want to take your link building initiative a step further, consider some advanced link building techniques. Advanced link building includes submitting your website, blog, articles or white papers, and news releases to online directories to achieve links. Directory Submission For Your Website First, ensure that you have submitted your XML sitemap to search engines. Then, ...

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5 Basic Link Building Techniques image

Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link building tactics include interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. We will share more details about these basic tactics below. For more information on advanced link building, stay tuned for our next blog post on submission tips and tricks. Interlinking Interlinking, or the practice of building internal links, is linking to other pages on your website. These can come in a variety of forms including page links or content area links. For example, when your content ...

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