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Marketing Faux Pas Campaign Launched by Modern Marketing Partners standard

Naperville, IL—November 25, 2013 —Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. The series covers a range of marketing topics including advertising, brand identity, web design/Internet marketing, publicity, search engine optimization (SEO), event marketing, and social media. Do you currently commit one of the following faux pas’? Borvertise Oldentity Webique Pubmissity Googlast Logret Lonevent Shocial Media Click links above for a definition of each marketing faux pas, along with top solutions for each, and examples of effective marketing for each discipline. Modern Marketing Partners is also offering a free consultation for those who are suffering from the aforementioned challenges. Simply visit the respective faux pas page and fill out ...

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Modern Marketing Partners Wins National Marketing Awards standard

Naperville, IL—June 9, 2014—Modern Marketing Partners (MMP) a full-service marketing agency based in the Chicago region, was recently recognized by two national marketing and creative awards programs, receiving three awards. The Communicator Awards recognized Modern Marketing Partners with a 2014 Award of Distinction in the Website Design category for a website designed for Brookside Veneers. The Hermes Creative Awards recognized Modern Marketing Partners with two gold distinction awards for corporate social media/blog and website design. The award for corporate social media/blog recognized MMP’s comprehensive digital marketing program for Evolution1, a leading employee healthcare benefits software provider, and their thought leadership platform the Healthcare Trends Institute. "MMP is honored to be recognized by the Communicator and Hermes awards," states Neil Brown, Chief Marketing ...

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Marketing Tips standard

Twitter Proves Fast and Effective Testing Tool The email subject line-the first thing that a recipient sees when checking their inbox, and the key driver of the most critical metric for email success-open rates. Best practices suggest subject line split or A-B testing and optimizing. But such testing can be time-consuming and expensive, especially when using purchased email lists. Now you can use Twitter Promoted Tweets for email subject line testing. How? First compose your tweets with alternative subject lines, while using identical hashtags and links for each Tweet. Next setup up a promoted tweet campaign featuring the tweets to be tested. For as little as $30, you can earn you THOUSANDS of impressions for your tweets. Twitter reports such ...

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Resources standard

One of the tenets of modern marketing is thought leadership and information sharing. Candidly, if you respect what we have to say, perhaps you will give us a call to help on your next marketing project? To that end, we have a number of marketing white papers and case studies to share with you here. Be sure to check out our marketing blog for even more tips and information. Digital Marketing Transformation Glossary Thought Leadership Guide: Tips & Trade Secrets Marketing Agency Selection Guide Software Marketing Best Practices Guide Email Marketing Best Practices Guide Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly. Search Engine Optimization ...

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Marketing Services standard

Digital Services From our roots in traditional advertising, we've evolved into a leading digital marketing agency with a data-driven approach, helping clients both small and large reap the benefits of advanced digital marketing. We're also a Google Partner, and certified in Google Analytics, AdWords, Bing, and Hubspot.Websites are the foundation of marketing excellence. Design for user experience (UX), and conversion. Manage with a robust CMS.Distribute content, engage prospects, generate leads and sales via social media. Optimize each network.Improve organic search traffic to your website with on-page and off-page search engine optimization.Blogging, inbound marketing, thought leadership, and gated strategic content for lead generation.Drive qualified traffic to your website and increase conversions. Google AdWords and Bing Ads certified.Make data-driven decisions with advanced analytics and reporting. ...

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About standard

Who We Are Modern Marketing Partners (MMP) takes pride in our roots that date back to 1996, evolving from advertising agency to a very modern digital agency with deep understanding of both traditional marketing (branding, PR, advertising, events, new product launch, channel marketing, brochures and catalogs), coupled with advanced digital marketing skills (websites, content, SEO, email, video, social, PPC, analytics), and more. MMP can solve the most complex marketing problems, launch startups to market leadership, and achieve lead generation and sales results through advanced, integrated, and multi-channel marketing. MMP embraces inbound and content marketing, pioneering new and refined processes including proprietary email marketing that drives measurable lead generation. Our market and category experience is equally broad:  business-to-business, business-to-consumer, deep technology marketing ...

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Home standard

Marketing Agency and Digital Marketing Services Modern Marketing Partners (MMP) provides comprehensive marketing services, creative execution, and technical implementation for global brands, and startups alike. We're marketing communications problem solvers, with a bias toward results. Leaders since 1996, with a deep bench of experience in all aspects of internet marketing, search, social media, content, lead generation, strategy, branding, publicity, advertising, events, and much more. Call for a complimentary consultation! First impressions are everything and your website needs to convert.Drive traffic and attract customers with your unique content.Build brand awareness, drive sales, and change perceptions, fast!Is your business having an identity crisis? Time to get help! Free Website Analysis The report will identify and review the key factors that influence the SEO and usability ...

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Google ‘Pigeon’ 101: Highly Debated, Highly Localized, Highly Important image

Penguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search.  What do you need to know? Modern Marketing University, your source for the most important news and insight into B2B Marketing, shares our take on Google Pigeon and its effect on your experience marketing and looking for local businesses. Pigeons: Always Returning Home The reasoning behind Search Engine Land’s naming of the update is due to the fact that “Pigeons tend to fly home.” What changes were highlighted? Goodbye “7-Pack,” Hello Hummingbird Graph? Have you ever searched for something such as “Restaurant in Naperville” or “Sushi in Chicago”? Probably, ...

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A Guide to Adding Products in WooCommerce image

In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in WooCommerce: simple, variable, grouped, and external/affiliate product. Simple Products Simple products have one SKU, are shipped, and have no variations/options. For example, a book. Variable Products Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Grouped Products Grouped products are related products that can be purchased individually. Note that, grouped products can only consist of simple products. ...

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Getting Started With WooCommerce image

Are you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly? Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available today. With almost 4 million downloads to date, WooCommerce is the now the fastest growing ecommerce platform in the world. For reference, here are the top 10 ecommerce technologies and their market share: (builtwith.com) Out of the box, WooCommerce has a ton of functionality: Shipping options Product and inventory management Tax settings Marketing – discounts, free shipping, etc. Some payment options Robust reporting And for virtually everything other ecommerce need there is a wide selection of extensions that can be downloaded. For example, ...

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5 Traits of Indispensable B2B Marketers image

As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood.  But what does it take to become an indispensable marketing professional?  Learn how to not only keep your job, but provide the best turnaround to your company with these five skills you need for success in 2014 and beyond. Keep Your Job, Gain Recognition, and Get the Most from Your Marketing Program What does it take? Each day, marketers face new challenges and opportunities to get the most from marketing programs.  How can you reorient yourself and your programs for optimized growth? 1. Embracing Customer Relationship Management Software Companies are adopting CRM and salesforce automation (SFA) systems to make their sales teams more efficient, and to make their marketing ...

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Case Study: Evolution1 and Healthcare Trends Institute image

"In a sea of mediocrity, MMP is a beacon of marketing success.”  These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years.  After seeing major increases in traffic, registrants, and new business, who wouldn't speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this? Challenge: Assist a Healthcare Technology ...

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Creative Agency Selection Criteria: 5 Things to Consider image

What does it take to select a marketing agency?  From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out.  But what should you seek from your next agency? By what criteria are other leading companies measuring agencies?  We look to share some of the top things to look for when selecting your next marketing agency. Examples of Creative Agency Selection Criteria As part of our recent whitepaper shared with the, we would like to offer you both a preview of this guide and a few pointers on selecting your next marketing agency. Agency size:  This may seem like an odd criterion to consider, but it is important to recognize ...

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Google Panda 4.0: A Modern Marketer’s Survival Guide image

Here it comes again, another algorithm update that will have a profound impact on web rankings.  That is, of course, if you are either the best of the best or the worst of the worst in content creation.  For the best, you will see a boost in search due to providing quality and timely content.  For the worst, low quality content will be the downfall of your company, or at least your search rankings. What can you expect? How can you recover? How do you avoid taking an eBay sized hit? What is Panda 4.0? Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.  Google told Search Engine Land ...

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Case Study: Dek Division (Tyco Electronics) image

A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance.  What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services offered to improve the company brand image. Challenge: Market New and Existing Product Lines Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets. Solution: New Graphic Theme, Improved Website Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all executions. A comprehensive ...

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Canadian Anti-Spam Law: A Marketer’s Guide to Compliance image

One of the most important changes in marketing is coming to an inbox near you.  No, it’s not Content Marketing World in September, or one of the thousands of emails from your LinkedIn Groups.  No, this upcoming change could cost you hundreds of thousands of dollars if improperly planned.  This act, the Canadian Anti-Spam Legislation (CASL), was created with users in mind, and hopes to reduce the amount of unsolicited Email in Canadian inboxes from British Columbia to Newfoundland.  How can you prevent fines and penalties as a result of CASL? What is the Canadian Anti-Spam Law (CASL)? The Canadian Anti-Spam Law is Canada's law prohibiting the distribution of unsolicited and unrelated email, passed in December 2010 and, following a Governor in ...

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10 Content Ideas to Improve Your Brand Personality image

Is your content marketing strategy missing the point? Even worse, is your brand story going untold and unshared? With so many different types of content available to tell your brand story, and so much potential for distribution, what can your company do to build credibility, virality, and personality? In this, we would like to share with you some of the best opinions from across the web, including ‘Is your content like spinach?’ and ‘Creative Content Ideas that Aren’t just Articles.’  We hope that the information will help to improve your content and brand personality. 1. Photos Photographs can be used either unaltered, or modified to augment your content. Since most mobile devices now come equipped with easy-to-use cameras and image enhancement apps, ...

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Case Study: Concentra Healthcare image

What happens when a leading health service provider achieves rapid growth?  The team needed to attain a new image in order to continue meeting strategic brand goals.  This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in Logo Design and Graphic Imagery.  Read more to learn about the challenges, solutions, and results. Challenge: A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Solution:  After careful planning and analysis, Modern Marketing Partners found the following solutions for Concentra: a new logo and graphic identity created and implemented in digital, print and ...

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Marketing Agencies: How to Select the Right One image

Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources. Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type. The Definitive Marketing Agency Selection Guide As aforementioned, the Amalgamated Marketing Network is a network of highly specialized agencies ...

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Lead Generation through Landing Page Development image

When developing a lead generation strategy, many factors go into leads.  One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act.  How can you do this? Where should you start? Read on to see the guide to landing pages. With special thanks to Tuesday Marketing Notes author Eric Gagnon, we would like to share with you Developing Effective Landing Pages for Successful Lead Generation. Landing Pages for Lead Development Previously, we've covered the techniques for writing effective, response-generating text ads for Google AdWords and other keyword search marketing programs. This week, we’ll cover the very important techniques required to develop effective landing ...

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Link Building: Cautionary Tales and Best Practices image

Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird.  However, is link building dead? What is link earning? How can all of this improve your content strategy? Many websites have gotten penalized for questionable link building tactics over the course of the last year.  Rap Genius, Expedia, even Google’s own browser, Google Chrome, have been hit with penalties in the past few years. Related: Google Hummingbird: Questions and Answers Of course, this was a big topic at Search Marketing Expo West (SMX) last month.  But just as the algorithm changes, so do your tactics.  Kaila Strong, Director of client strategy at Vertical Measures, has this to say ...

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B2B Content Marketing Survey Findings for 2014 image

How can you plan your Business to Content Marketing in 2014?  Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014.  What did the survey find out? What should you expect in this year and beyond? Read more to see what will come of content marketing. We would like to thank  Joe Pulizzi of the Content Marketing Institute and Ann Handley of MarketingProfs for surveying individuals and providing this data.  To register for the CMI study, you can register and download the B2B Content Marketing Survey from CMI Website. Content Marketing Tactics Understanding content marketing is a valuable factor to developing a strategy.  Although the strategy and distribution ...

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Press Release Writing for Driving Reader Action image

As a marketer, you understand the viability of small changes that can drive website growth and improve search authority.  But what happens when you take this mentality and move it to your press release?  How can you format a release based on what readers want to see and encourage readers to take action?  Enter the F-Shaped press release, your press release designed around user reading styles. Obviously, you want to fuel more growth than just media coverage.  You want measureable results and social interaction just as you would want on your current content marketing strategy.   For instance, if you wanted to announce an app release, your goal would less of expanding your reach and more receiving downloads.  That’s why we ...

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9 Top Web Design Trends in 2014 image

As companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting.  What do you need to know when designing your next web page?  Following are 9 of the top trends in website design for 2014. We’ve looked at the top trends, from the simplistic to the obscure, and bring you the top trends as a result of studying Business to Community author John Hind’s article “Top Web Design Trends in 2014” and 99 Designs “Top 10 Web Design Trends for 2014.” Parallax Design: Here to Stay? This website variant is undoubtedly popular with all sets of user demographics and it has definitely made ...

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Content Marketing: 7 Steps to Driving Interaction image

Content marketing is one of the most popular topics in marketing today. But with everyone jumping on the bandwagon, what content is effective? Valuable? Lead generating?  To that end, following are 7 Steps, Tips and Strategies for effective content marketing. We share with you a recent article by Social Media Today contributor Mark Learner about Content Marketing titled Top 7 Tips for Effective Content Marketing.  Along with our own editorial and ideas for proper content marketing. 1. Save the Sales Pitch for Your Sales Team Effective content marketing leaves the pitch to the salespeople. The minute you start talking about how great your product is, the reader sees right through this and closes the page. Give your readers information they want and ...

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