No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow.

Profile Picture: The picture displays at 160 x 160 px. Square images work best.

Facebook Business Cover Photos: Ideal size is 828 x 315 px.

Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays 500 characters, 110 on mobile, and 90 on right column ads. 

Facebook Event Images: The correct Facebook event cover photo size is 1920 x 1080 px – a 16:9 ratio. Other ideal image sizes:

  • Desktop newsfeed display: 470 x 174 px
  • Mobile newsfeed display: 560 x 208 px
  • Right column display: 254 x 133 px

Characters are as follows: desktop displays 500 characters, 110 on mobile, and 90 on right column ads.

Facebook Group Cover Photo: The cover actually shows different on mobile than it does on desktop. It’s fully visible on mobile – 820 x 462 px. On the desktop, it’s 820 x 250 px. It’s important to choose a photo that tells the full story within the desktops shortened dimensions, however, it should also look good at full view. 

Facebook Page Likes: The image size should be 1200 x 444 px. Characters are as follows: desktop displays 500 characters, 110 on mobile, and 90 on right column ads. 

Facebook Offers: The ratio here is 1.9:1; image size should be 1200 x 628 px. Desktop and mobile news feeds display 90 characters. 

Facebook Carousel: The ratio is 1:1, so square is always better. And the text? Desktop displays 500 characters, 120 on mobile, and 90 on right column ads.

Clicks to Website: The ratio here is 1.9:1, so almost 2:1. Image size should be 1200 x 628 px. Characters are as follows: desktop displays 500 characters, 110 on mobile, and 90 on right column ads.

Keeping the above dimensions in mind will ensure all content is posted as envisioned. Do you have any incorrect dimension horror stories? Let us know in the comment below.