Categories ArchivesVirtual Assistant

Boosting Marketing Productivity With A Virtual Assistant standard

Marketing plays a critical role in any modern business.  And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks. A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns. Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term. What Is A Virtual Assistant For Marketing?  A virtual marketing assistant provides administrative support to your company’s marketing department while working from ...

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Voice-activated Virtual Assistants Are Changing Customer Behavior image

Voice Activated Search

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

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