Categories ArchivesPage Speed

Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in July. One reason for the update? Because of the increasing importance of mobile devices. Google has increasingly focused on becoming more and more mobile friendly. Recently, they began indexing mobile-first, so it’s clear this is priority. Because phones make it harder to multi-task than desktop, page speed is increasingly critical, because users are often staring at their phones as they wait, instead of opening another tab. Want to learn more about this critical update? Read further and ...