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Real Estate Marketing in the Metaverse standard

The “Metaverse” is being touted by tech leaders at Microsoft and Meta (formerly Facebook) as the next big step in connectivity - building on the existing structure of the internet to transform the way we interact and communicate. So, what does this mean for the world of real estate marketing? First, we have to explore exactly what the Metaverse is. The Metaverse In many ways, this concept is very much in its infancy - although a number of major brands and corporations are already working hard on their contribution. Because the Metaverse is still developing, it’s difficult to predict precisely what the end results will be.  For now, however, Microsoft defines a Metaverse as “a digital space inhabited by a digital representation of people, ...

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