Categories ArchivesLead Conversion Rates

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Lead Conversion Rates MMP

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as individual contacts that can be identified, and ...

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