The Guiding Principles of Agile Marketing image

Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually centered around providing value to the customer, to focus their collective efforts on, work transparently and cooperatively until the task is completed, and then measure the impact/success or failure. Ever-Evolving Marketing Environment This approach is gaining traction because the marketing climate in so many organizations has become so fast-paced and unpredictable it needs some lean and agile principles to follow in order to remain productive and successful. Principles that take into account this volatility and uncertainty, and manage ...
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