Campaigns Archives - Modern Marketing Partners

5 Essential Strategies for Increasing Employee Retention in 2021 standard

87% of HR leaders consider improving employee retention a top priority. But despite that, employee retention hit an all-time low in March of 2020. The disconnect between these two statistics shows that even though companies understand that employee retention is essential, most of them don't know how to keep employees happy, engaged, and willing to stay in the same organization for longer. The good news is that not everyone is doomed to forever being stuck in an endless loop of employee churn. With a few key strategies, you can completely change how your workplace operates and how employees perceive working for you. Read on, and we'll explore five of the most critical employee retention strategies in 2021 and beyond. Make Your Employees Feel ...

It’s Time to Say “Thank You” image

The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You don’t even need a big budget for a “Thank You” marketing campaign, just a big heart. There are of course, solid business reasons to embark on this effort too. Companies that experience greater customer satisfaction have better reviews and feedback, giving them a competitive edge in the marketplace. It’s an organic way to increase your company’s value. Showing appreciation is also important for creating loyal customers. Customers who are vocal supporters of your company and would never dream of doing business with anyone else. These are the kind of customers that increase ...

7th of November, 2018
In: Campaigns, Marketing Strategies, Marketing Tactics, Social Media
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Companies Need to be Marketing 24/7 image

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

2nd of November, 2018
In: Campaigns, Marketing Best Practices, Marketing Strategies
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Plan a Campaign Around Small Business Saturday image

Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way to start off the holiday shopping season, for others, it may be even more important. Small businesses that are more seasonal in nature, especially those with traditionally spring and summer products or services, can use SBS to offer a special promotion for consumers to consider their offerings during a time they otherwise would not. It can play an important role in facilitating business all year long. Not sure if it’s worth pursing? Consider the data from last ...

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