When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more.
Challenge: USG Sheetrock New Product Launch
USG Sheetrock seeks to leverage leadership in drywall and joint compound, and enter the drywall tools market. The only problem—the category is crowded with established and new competitors. Also, in addition to specialty distributors, retail (home center) channels are increasingly important volume drivers.
Solution: MMP Offers Product Development and Launch
Modern Marketing Partners engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights that resulted in Sheetrock Tools brand preference. All packaging and merchandising were created in English and Spanish, targeting heavy user Hispanic contractors. A launch roll-out was expedited via a quarter-pallet display, promotions and field marketing.
Results: Growth and Market Leadership for USG
About Modern Marketing Partners
Modern Marketing Partners is a Business to Business Marketing Agency located in Naperville, Illinois, a Suburb of Chicago. We have provided services to companies from startup to multinational, and can do the same for you. Read through other case studies, follow @ModMktgPartners on Twitter, and contact us for more information.
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