Challenge
With a growing business case for effective social media implementation, Hot Potato Social Media aimed to be a thought leader in the competitive social media space, and ultimately to attract brands that can benefit from social media marketing, search engine optimization, and more.
Solution
First, Modern Marketing Partners established a search-optimized website for Hot Potato. Next, MMP positioned Hot Potato as a thought leader with an aggressive publicity and content marketing program, including a blog and whitepapers. The Way of the Potato blog posts frequent social media tips, how-tos, social media news, and more. Whitepapers are another resource for readers and allows Hot Potato to demonstrate their expertise. Finally, Modern Marketing Partners established and designed Hot Potato’s social media profiles on the “big 5” social networks: Facebook, Twitter, Google+, YouTube, and LinkedIn.
Results
Hot Potato Social Media attracted clients quickly after their launch including Trikke Carving Vehicles, Norix Group Furniture, DuPage Habitat for Humanity ReStore, and My Lucky Elephant (a children’s movie). Improved social media profiles and social media presence increased Hot Potato’s referral traffic from 15.96% to 42.53%, with the top sources including Facebook, Twitter, and LinkedIn. Also, MMP’s SEO improvements helped Hot Potato increase their organic search traffic from 1.83% to 45.79%. Increased traffic, registrations, social media following, and downloads demonstrate Hot Potato’s thought leadership in the social media space. The Hot Potato website was recently recognized with a 2013 Communicator Gold Award of Excellence for website design.
