Author ArchivesSteve Kluber

Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

4 trends digital marketing

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

Continue Reading

Social Distancing Quick Tips: RSS to Twitter in Power Automate image

Social Media

Another day, another tip on how to work more efficiently. Part of the social distancing quick tips series, I’m today turning my attention away from Google for a second to focus on Twitter, and discussing how to use Power Automate to simplify your social publishing. If you’ve missed any of my social distancing quick tips, I’ve compiled them here. Power Automate (formerly Flow) by Microsoft One of the many applications in the Power Platform, Power Automate is built to connect processes. With hundreds of templates connecting nearly 400 applications, Microsoft Power Automate (formerly Flow) lets you turn repetitive tasks into simplified workflows. Turn tweets into leads, subscribers into sales, and so much more. Though there are thousands of different ways to use the ...

Continue Reading

Social Distancing Quick Fix: Setting Up Google My Business image

Google loves Google

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your efforts. Over the course of the pandemic, I'm helping you think like a marketer, offering quick fixes you can take to fuel your marketing fire. Today? Just one part of setting up Google My Business. Introduction: Google My Business Though Google My Business (GMB) had been around for a while, it never seemed to work the way Google (or users) wanted—especially during the days of Google+. In short, there was a lot of confusion over Brand Pages and Local Pages, and even more confusion how these worked with Google+ and YouTube. It was ...

Continue Reading

Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

Continue Reading

The Social Isolation Quick Fix Series: Preheat Your Marketing Fire image

Social Isolation Marketing Tips

Getting tired of sitting at home yet? The Coronavirus pandemic affects us all. That said, you’re probably looking to fuel your business’s growth when the economy bounces back from quarantine life. You also may have a bit of time on your hands between now and then. Feeling Productive? Same. Take the Time to Shore Up Your Marketing. Heck, if you’re anything like your favorite client-side writer, you might have realized new you’re more productive than ever and decided to take on more work. Well guess what? There are probably a few things you could be doing to preheat your company’s recovery. The Social Isolation Quick Fix Series: Let My Solitude Bring You Closer to Customers That’s why, somewhere under the brick and steel ...

Continue Reading

LinkedIn Events – How to Use This Well-Hidden Feature image

LinkedIn

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

Continue Reading

Business Intelligence for Marketing – A Shiny New Silver Bullet? image

Business Intelligence Marketing

No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize processes by using data and insight to refine marketing campaigns, while drafting a plan for the future. There’s good reason for this too. Business intelligence solutions can leverage data from dozens of sources, centralize it, and transform it into something even the least tech-savvy executive can use. The Case for Business Intelligence Imagine combining CRM, marketing automation, and Google Analytics into a single platform to better understand the behaviors, demographics, and process through the funnel. Now imagine using this information to tailor your ...

Continue Reading

Benjamin Franklin—The Father of Content Marketing? image

content marketing guide

Per Wikipedia (or your history books), Benjamin Franklin was an author, printer, political theorist, politician, freemason, postmaster, scientist, inventor, humorist, civic activist, statesman, diplomat. But among these titles, one may be missing—The Father of Content Marketing. Content Marketing is Older Than You Think “But Steve,” you may think to yourself, “Content marketing is a new concept. We just adopted it within the last decade and we’re on the cutting edge.” First off, I’m happy that you know my name. Second, like you, I thought I was one of the early adopters. Third, both of us are only partially right. Oxford Dictionaries Got it Wrong Even if both of us were early adopters of the Oxford Dictionary definition of content marketing (a type ...

Continue Reading

Three Strategies for Law Firms Looking To Make Marketing Work in 2017 image

Standing Out in Law Firm Marketing

Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to change overnight in the wake of Panda and Penguin, both of which had an immense impact on law firm marketing. Combine this with the fact that you still need to close new business after getting someone interested in your services, and you realize that you have a robust challenge ahead. With legal services being one of the most competitive industries, as well as one of the most heavily scrutinized ones by Google, marketing can be an immensely ...

Continue Reading

Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare) image

Where to post whitepapers and presentations

So, you've published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so happens to be owned by the world's largest professional network, which in turn is owned by Microsoft. Makes sense. But why stop there? You don't just share your blog post to Facebook, you share it to Twitter, LinkedIn, etc. for optimal awareness. Why not do the same with your big content too? SlideShare Is Great, But I Have Some Concerns Let’s get this out of the way, I love SlideShare. I loved it more when they gave analytics that ...

Continue Reading

Why It Matters: Proving the Value of Your Content to Prospects image

Content Marketing Content Brand

In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead. Unfortunately, if you've ever bought bread at a grocery store, you know that you face a two-part challenge: Getting to the bread aisle/remembering to buy bread and choosing the right bread. The same goes for your content. Some people will think it's generic white bread content that you've written, and it's your job to convince them it's not. In part one of this two-part blog, we explored the many distractions that exist for your ...

Continue Reading

Why Your Content Isn’t Reaching the Right People image

Content Marketing Tips

Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top of the line, nutrient-dense content that is sure to turn heads and generate leads. Unfortunately, no one’s buying your bread—yet. There is a reason for this, and as a content marketer, you have to face many of the same challenges that a CPG brand does, except rather than competing for a customer’s money, you have to compete for attention. Unfortunately, there are a couple things that make your job a bit tougher: Your prospect is on a much stricter budget. There are only so many hours in a day, and ...

Continue Reading

Google Dropping the Hammer on Unscrupulous Partners image

Remarketing Google AdWords

Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad placement because of their relationship with Google? These people are the scourge of the agency community, and Google is cracking down—hard. In what can only be described as a robust update to its third-party policies, Google announced a multitude of changes designed to help advertisers avoid unscrupulous “partners” and other third-party services who try to scam you out of your money. Updates Targeting Misleading Claims for Services Including SEO, AdWords, and Local Services It’s ...

Continue Reading

Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media. 1. Choose the Right Web Platform Most law firms do not require complex functionality like e-commerce or a client portal. But all websites in 2017 should be mobile or responsive (easily viewed on a smartphone), and have a user-friendly content ...

Continue Reading

A Content Marketing Truth You Need to Embrace in Order to Grow Your Business image

Standing Out in Law Firm Marketing

A fact, whether you choose to accept it or not, is that nothing is original. Sometime in your life, you’ll come to the conclusion that “it’s all been done before.” The thing is, that once you realize it, it’s no longer something to fear, it’s something to embrace. The idea first came to me professionally when Upworthy (and other low quality clickbait nonsense) was king and I stumbled upon the term ‘content shock,’ attributed to Mark Schafer. Content Shock, Imposter Syndrome, and How an 80s Rap Song Reminded Me to Push the Story Forward It took me time to go through the stages of grief that my budding career in content marketing was over before it began, and that as the supply ...

Continue Reading

Schema 101—Because Who Doesn’t Love Structure in Their Lives? image

Schema and Structures

Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t exist—but should). Structure just makes life easier, and if you take the time, it can give your website an edge. Why? Because if you look at it, search engines also crave structure—in fact, they were designed with a certain structure to help provide users better information about a topic faster. All of this structure, when it pertains to your website and SEO, is grouped under the umbrella term Schema (Or Schema markup, structured markup structured data—more on this ...

Continue Reading

Local Search and Citations and BrightLocal image

Local Search with BrightLocal

Getting local search right is a concern and challenge for brands and agencies. Yet it all starts with a perceived dilemma: pay a monthly fee for the rest of your company’s life to allow another entity to manage your listings, in which cancellation results in the death of any listing created using the service, or manually enter the same data hundreds of times, having to monitor the data, and ensure it’s accurate. UPDATE (August 2017): In recent years, BrightLocal has made major improvements to their software, and up until recently has not increased prices. This blog has been updated to reflect current prices. For more information on the features, as well as the improvements they've made since this blog was ...

Continue Reading

Beyond the Blog: What B2B Buyers Need to See on Your Website image

Content Marketing Branding

At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are all keys to conversion—and a new study proves that. The 2015 B2B Usability Report, a survey of B2B buyers and their preferences once reaching a website, recently found that strict reliance on blogging and social media is detrimental to a vendor—unless content marketing efforts lead to something. Key Takeaways There is a lot of good information in the report, which breaks down the information into three stages of the purchase decision: Discovery, Evaluation, and Impact on the Buyer Process. ...

Continue Reading

Paid Infographic Sites: The Fastest Way to the Bottom image

How Paid Infographic Submissions Kill Search

Let’s start by saying how much we love infographics, and follow up by saying that infographic submissions do work, provided you take incredibly laborious steps to do it right (stay tuned for an upcoming blog on that). However, we can guarantee there is one way to do infographic submissions wrong: Using a paid infographic submission site. The Lies and Extortion of Paid Infographic Sites These have been around for a while. Some of them were once free, some of them were never free, and others won’t say they are charging until you receive an email that looks something (exactly) like this: This is an excerpt from communication with an infographic site I reached out to based on advice from a list (not ...

Continue Reading

Key Takeaways from Hubspot State of Inbound 2014-2015 image

Key Takeaways from State of Inbound

For five years, HubSpot has been producing the State of Inbound Marketing. This guide is part of a survey conducted asking 3,570 respondents on their opinions surrounding the desires, strategies, and results of an inbound marketing campaign. As inbound marketing solidifies its name as a comprehensive strategy for both Business to Business (B2B) and Business to Consumer (B2C) marketers, this study is becoming the canon of best practices for organizations and agencies. Learn more from Modern Marketing Partners. Key Takeaways from State of Inbound So nice of the organization to provide, in its own words, the TL;DR version of the survey. We look to share their insights and takeaways as your go-to source of marketing news. 1) Opening the Doors: Inbound begets ...

Continue Reading

The Unseen Bond Between Content Marketing and Copywriting image

At Modern Marketing Partners, we love to keep you updated on the recent changes that affect the marketing world.  One of the most important considerations in your content marketing is the effect of copywriting, the ability to write compelling media that will drive people to make a decision. But what are the differences? What are the similarities? How do they impact each other? After broader research of the topic, we found an article that we would like to share about the competition and correlation between the two.  Titled “Content Marketing vs. Copywriting: Top Strategies for 2014,” this post in Social Media Today by Julia McCoy gives in-depth analysis of the effects of both on your overall marketing strategy. We’ve narrowed ...

Continue Reading

5 Traits of Indispensable B2B Marketers image

As a Business to Business (B2B) Marketer, your leads and achievements are your lifeblood.  But what does it take to become an indispensable marketing professional?  Learn how to not only keep your job, but provide the best turnaround to your company with these five skills you need for success in 2014 and beyond. Keep Your Job, Gain Recognition, and Get the Most from Your Marketing Program What does it take? Each day, marketers face new challenges and opportunities to get the most from marketing programs.  How can you reorient yourself and your programs for optimized growth? 1. Embracing Customer Relationship Management Software Companies are adopting CRM and salesforce automation (SFA) systems to make their sales teams more efficient, and to make their marketing ...

Continue Reading

7 Amazing Tips for Maximizing Webinar Effectiveness image

As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure.  But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of closing people at the bottom of the funnel, you need a tool to get your potential customers more informed and more interested before you sick your team on their purchaser. The webinar, in no way a new phenomenon, is still a tried and true tool to build thought leadership and inform customers. Unfortunately, many companies fail to promote their webcast effectively.  From preparation to follow-up, getting your webcast promoted is vital.  We look to share 7 ...

Continue Reading

Case Study: Evolution1 and Healthcare Trends Institute image

"In a sea of mediocrity, MMP is a beacon of marketing success.”  These words, spoken by Evolution1's Tiffany Wirth, sum up the company's feelings for the work done by Modern Marketing Partners in the past years.  After seeing major increases in traffic, registrants, and new business, who wouldn't speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this? Challenge: Assist a Healthcare Technology ...

Continue Reading

Creative Agency Selection Criteria: 5 Things to Consider image

What does it take to select a marketing agency?  From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out.  But what should you seek from your next agency? By what criteria are other leading companies measuring agencies?  We look to share some of the top things to look for when selecting your next marketing agency. Examples of Creative Agency Selection Criteria As part of our recent whitepaper shared with the, we would like to offer you both a preview of this guide and a few pointers on selecting your next marketing agency. Agency size:  This may seem like an odd criterion to consider, but it is important to recognize ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!