Author ArchivesLindsay Brown

Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

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How to Get Yourself the Best Brand Name in 5 Easy Steps standard

It's never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd. While there isn't a fixed set of rules for how to come up with a brand name, certain characteristics should be considered — a random word or phrase simply won't cut it.  ​​ How a Business Name Generator Can Help A business name generator will provide the following framework: Your message should be emotionally engaging and elicit interest in your product or service from readers; It should be easy to say and include a play on words or alliteration to make it more memorable; The last thing you ...

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How to Structure Your Pitch Deck for Maximum Impact standard

If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t? Wouldn’t that be an amazing experience for everyone? This article will show you how to make sure your pitch decks live up to this high standard. 1. Know Your Audience The first thing you need to do is make sure everyone who attends your presentation feels like they truly belong there. One way to accomplish this goal is to know exactly what type of person you’re talking to. When it comes to pitching, knowing the right words that ...

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Anime Profile Pictures Tips standard

Anime profile pictures are an increasingly popular way to showcase your interests. They are aesthetically pleasing, and you can find a number of gorgeous anime girls to choose from. If they're lit from within, they'll even reflect light. And if you like to experiment with your profile picture, you can even make it yourself! Here are a few tips for choosing the perfect anime profile picture. And don't forget to change it regularly to keep your profile looking fresh and new! Anime profile pictures are becoming increasingly popular As the popularity of anime grows, so to do the various ways that you can show off your fandom. In addition to anime-profile pictures, you can also use fan-art and screenshots from anime ...

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Security and Privacy Tips for Internet of Things standard

Internet of Things is a phrase used to describe any physical devices or objects which can transfer data over a network or internet, which run with the support of software, can process human commands, and are equipped with sensors. Most common examples of internet of Things include smart watches, smart home security systems, and biometric cybersecurity scanners. There is no doubt that the IoT (Internet of things) has simplified our lives to a great extent. Compare how our lives have been three decades ago with how it is now. There is a sea of differences in our lifestyles and the Internet of Things plays a significant role in this. Despite the myriad of benefits they offer to us, IoT could be ...

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How to Sign Up For the IHG Merlin Employee Portal standard

Interested in signing up for the IHG rewards club? If so, you've come to the right place! This article will show you how to sign up for the IHG Merlin's Employee portal and access your employee benefits. You'll also learn how to reset your password and more! Keeping these tips in mind will make your stay a breeze. You'll be able to sign in to the portal with ease! IHG Merlin With the success of IHG's employee intranet system Merlin, the company has been able to streamline communication and improve business performance across its entire organization. Developed with more than two hundred and twenty people from around the world, Merlin now connects all of IHG's properties in one single communications platform. ...

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Women-Owned Businesses: Get Ahead on Social Media with This Tool! standard

Women have not always had an easy time breaking into the world of entrepreneurship and achieving financial independence. However, as technology has started to advance more and more each day, for example, the internet, and has become more integrated into society, women have found success in business and entrepreneurship by utilizing social media and taking advantage of the marketing opportunities that social media brings. Nowadays, women of all ethnic groups and industries have the opportunity to learn and achieve a successful business by taking the opportunity of using online tools to establish their own enterprises. So, as a woman, If you want to expand your business, social media could be a crucial way to market everything that a business has to offer ...

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B2B Influencer Marketing Tips image

B2B Influencer Marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great opportunity for businesses, even if you are a business-to-business (B2B). 8 Factors Creating Pressure on Growth 1.     Innovative Business Models A new revenue model that defines how a company creates and capitalizes economic value. 2.     Customer Value Chain Compression Customer value chain compression because of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys. 3.     Transformative Mega Trends Global forces that define the future world with their far-reaching impact on business. 4.     Internal ...

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Here’s Why LMS Has Become Irreplaceable After The Pandemic standard

The world was in turmoil as the COVID-19 continued to be a danger to everyone. Offices around the world had temporarily closed to protect their staff from potential infection. An LMS is a software solution that manages the monitoring, reporting, and administration of an organization's virtual courses and training programs. It functions like an online classroom and allows educators to interact with their online learners and perform interactive learning activities. This solution was critical during this period of social distance and lockdown protocols. But now that the effect of COVID-19 on our lives has begun to decrease, does that mean the importance of e-learning decreases? Let’s find out. Since the concept "learning management systems" was conceived, its popularity has grown. LMS is ...

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8 Ways to Recycle Your Webinar Content standard

Once you’ve done the hard work of creating, promoting, and running a webinar, it’s easy to think you’re done.  And this can feel like a bit of a letdown – even if your webinar brought in lots of new customers for your business. What about all that preparation you put in and all those slides you carefully crafted? Here’s the good news: none of that work is wasted. There are loads of ways you can recycle your webinar content – making the most of your hard work for weeks, months, and even years to come. 1. Offer a Recording to People Who Couldn’t Make It Live One of the simplest ways to repurpose your webinar content is to offer a recording, essentially turning ...

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What is Agile Marketing? image

Agile Marketing

Have you ever heard of Agile Marketing? If not, you have come to the right place. Today, we will discuss everything about Agile Marketing. What is Agile Marketing? Agile Marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a strategic vision, as well as short-, medium-, and long-term marketing plans. The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function. Agile marketers also support a set of principles. It differs from traditional marketing by focusing on frequent releases, deliberate experimentation, and a commitment to audience satisfaction. What is the Agile Approach to Marketing? Every Agile Marketing implementation will look ...

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How To Start Your Own Marketing Company standard

Starting a marketing agency could be an excellent choice if you have prior experience in the industry or just desire a business that enables you to think creatively and provide answers to a wide range of clients. The global digital marketing and advertising market is predicted to be $322.5 billion and is expected to increase to $640.2 billion by the end of 2027, according to a recent report. You can also profit from a wide range of subfields within this business, such as specialized areas with little competition and rapidly expanding markets with great profit potential. Of course, creating a marketing firm from the ground up isn't a simple endeavor. In case you are wondering "how to start a digital marketing ...

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How to Successfully Scale Your Business for Future Growth standard

Growing and scaling business are terms that are often used synonymously. However; one needs to understand growing a business implies adding revenue at the same pace you are adding resources whereas scaling a business involves adding revenue at a much greater rate than cost. In simple terms, unstructured and unplanned growth is a bad investment and a certain way to eventual doom. Scaling basically lets you do more for less and helps you tweak your existing setup for a revenue boost with minimal investments.  Scaling a business requires improvements in services or products, which implies you’ll have to spend. You can either utilize your existing funds or if the expenses outrun your pockets, you can always get funds from firms ...

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How To Become A Successful Business Owner standard

So you want to be a successful business owner? That's great! However, it's not an easy task, but with the right tools and information, it can be done. In this article, we will discuss some of the most important steps that you need to take in order to build a thriving business. So, if you are ready to take your business to the next level, keep reading! Decide on Your Niche Being a successful business owner starts with deciding on your niche. What are you passionate about? What are you good at? There are many things to consider when choosing your niche, but it is important to select something that you are knowledgeable about and passionate about. This way, you will ...

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Top 10 Perks of Ecommerce for a Business standard

E-commerce has played a significant role in expanding the global economy with technological advancement. The fast buying, selling, and transaction performance facilitate businesses to maximize their revenue. ECommerce platforms also provide customers with a convenient, integrated, seamless product or service buying experience. In order to grow, a business can use an eCommerce platform such as a website, application, or more. Many brands and businesses have been rapidly progressing with the assistance of eCommerce service providers to optimize their sales. These service providers use various digital media platforms and devise unique yet effective marketing strategies to promote commodities or services offered by the particular business. The utilization of digital media platforms for marketing helps attract browsers, turning them into potential buyers. ...

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How To Use Social Media For Your Pool Service Business standard

As you create your digital marketing plan, you want to consider what you want to achieve with your efforts. Some tactics are aimed specifically at earning you new leads, while others will be better at engaging your current customers. Social media is proving to be one of the most popular techniques as it can be effective at both. It involves sharing content with your audience and interacting with them in a way that makes them want to do business with you when they come to have a need for your service. To build the online presence for your pool service through social media marketing, you will want to consider which platform is going to be most effective for you. Typically, ...

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4 Things That Could Be Destroying Your Marketing Strategy standard

When most companies set business growth goals, they often make the mistake of jumping into tactics that they assume would make an impact. They immediately want to develop a refreshing logo, improve their website, and regularly post on social media without a plan. However, spending your organizational budget on your campaigns without a clearly defined marketing strategy might reduce your company’s reputation. A marketing strategy discovers the areas affected by organizational expansion to help the leaders develop a plan that caters to customer needs. With this essential business component, the marketing team can target the right audience using effective content that resonates with them. Without this game plan, the organization won’t be able to create poor sales materials that will ...

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Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups standard

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It's vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging businesses and how to deal with them. Phishing Phishing is tricking people into revealing private information such as passwords or codes. This is most often done by email. The illegally acquired data can then be used to steal money, customer details, or technical secrets from the company. How to prevent this from happening to your company? Train all your employees to treat every email from an unknown source as dangerous. They should never click on a link ...

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Essential SEO Tips for Cannabis Websites: Optimize Your Website for Increased Traffic and Conversions standard

Cannabis businesses are popping up all over the web as legalization spreads, but competition is stiff, and ranking high in search engine results pages (SERPs) can be difficult. If you're running a cannabis website, it's essential to optimize your site for SEO to increase traffic and conversions. In this article, we will discuss five essential tips for optimizing your website for SEO. Keep these tips in mind when building or revamping your cannabis website! Carefully Choose a Domain One of the most important aspects of SEO for your cannabis website is choosing an effective domain name. A good one should be short, memorable, and keyword-rich. Avoid using numbers or hyphens in your domain name, as this can make it difficult for ...

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6 Possible Reasons Your Website Is Not Gaining Enough Traffic standard

A website plays a critical role in the success of your company. It helps connect with a broader audience worldwide. Besides, it allows you to continually engage with existing customers and prospects even outside business hours.   While there are many benefits of creating a business website, it might not be of any value if it doesn't drive enough traffic. Why? Because the more traffic you receive, the more chances of generating more leads and sales.   Here are some reasons why your business website isn't attracting enough traffic: 1. You Are Not Using The Right SEO Strategies Implementing the best SEO strategies is perhaps one of the most effective ways to gain more traffic. This helps boost the performance of your business site and ...

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How To Pull Off An Effective Virtual Sales Pitch standard

Anyone who has had the pleasure of delivering a big sales pitch will know how nerve-wracking and rewarding it can be at the same time. There's a buildup to that big moment where everyone in the room sways toward the idea. The look on the other party's faces is priceless—those are the moments a salesperson strives for when giving a pitch. Nowadays, it may be slightly more challenging for some as most meetings take place by digital means. Most sales reps will attest that they’d thrive on human interaction and now have to get used to the impersonal video calling. If you need some guidance and a few pointers on how to pull off an effective virtual sales pitch, here are ...

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6 Ingenious Tips for Beginners to Improve their SEO game in 2022 standard

Search Engine Optimization (SEO) has been a valuable tool for internet users for several years. It has allowed them to match the best online content using a sophisticated algorithm that keeps quality material on the front. So whether users are looking for entertaining content to consume, want to purchase from an online store, or find articles that cover their topic of interest, SEO ensures digital surfers find what they're looking for with no trouble. Over 60% of internet experiences begin by typing in the search engine, so you should get comfortable utilizing SEO for your website as a beginner in the field. While the process may seem intimidating, it isn't. Working SEO is all about creating an excellent user experience. ...

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Trouble Reaching a Wider Audience? Here’s How Link Building Can Help standard

If you’re a part of any web based business today, whether you’re working in SaaS or if you're a startup and just dipping your toes into the waters of brand marketing, you most likely know the benefits of developing a sound SEO strategy. But SEO strategy goes well beyond headlines or niche keywords. Link building is a vital part of any SEO campaign. And a proper link building strategy itself involves many elements that are critical for getting your site optimized such as developing quality content, technical structure, and ensuring your meta-data is correctly formatted. And this is why link building is truly at the heart of any quality SEO campaign. Reaching a target audience is going to be next to ...

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Digital Ad Revenue Jumped in 2021 standard

Would you believe us if we said that the digital ad revenue jumped 35% in the US in 2021? And it was the biggest gain since 2006? Well… You should believe us because it is true. As reported by Wall Street Journal on April 12th, 2022 by Megan Graham. Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006   Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. The rise was well above the 12% growth rate of 2020, which was briefly hobbled by an early-pandemic dip. The year-over-year ...

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A Guide to Finding the Appropriate Keywords and Working with Them standard

In the world of search engines, there are keywords, which are essential tools for getting higher ranking positions. In this era, when even a five-year-old boy is able to perform a query in Google, it has become critical to be in the top 5 in the SERP, as it gives your website more clicks, and subsequently increases organic traffic. Website owners are permanently seeking ways to make their site more visible for users, and that is where keywords come in handy, as one of the most effective and widespread methods to raise visibility in the search. By reading this informative guide, you will discover some ways to find keywords for a website, and how to use them in order to ...

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