Author ArchivesLindsay Brown

How To Improve Your Company’s SEO For Greater Results standard

No matter what business you are in, you need to have a strong online presence if you want to be successful. This is especially true today, as more and more people are turning to the internet for information and shopping. If your website doesn't show up near the top of the search engine results pages (SERPs), then you're going to lose out on a lot of potential customers. Fortunately, there are things you can do to improve your company's SEO and get better results. This article will discuss six tips that will help you improve your SEO and see greater success online, so let's see why you should follow these tips. Use keyword-rich titles and descriptions You already know this - when ...

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How To Offer Your Marketing Services To International Companies standard

In order to offer your marketing services to international companies, you need to have a good understanding of the global marketplace. You also need to be aware of the cultural differences that can impact how marketing is executed in different parts of the world. In this guide, we will walk you through the process of expanding your business into new markets. We'll provide tips on how to identify potential clients, and we'll show you how to create a proposal that will stand out from the competition. Let's get started! Offering your marketing services to international crowds - How to do it properly As a marketing professional, expanding your business to international markets can be a great way to grow your company. ...

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Why T-Shirts Make Great Marketing Tools standard

Among the various marketing tactics available at your disposal, utilizing T-shirts may be worth considering if you want to give your marketing a fresh perspective. Both small and large businesses are looking for ways to expand their reach. If widening your reach is one of your goals, branded T-shirts may be worth considering.  If you want your brand to stand out from the competition, making the most of T-shirts as a marketing tool may be an effective promotional move. Once you make an effort to create the ideal T-shirt that best showcases what your brand is all about, it may be the key to reaching out to your target audience and sparking interest.  Today, you have an array of t-shirt printing ...

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Building a Diverse Marketing Team Can Bring in Global Opportunities standard

If you manage a marketing team, you’ve probably observed a growing push towards international relevance and exposure in the industry. Whether intentionally or just because the world is more connected than ever before and makes it more possible for people around the world to engage with your brand, it is much more commonplace that marketing teams need the skills and know-how to interact with international audiences. This can pose a challenge for mono-ethnic teams or teams that do not contain high levels of diversity. For this reason, marketing teams that include more diversity within their ranks are better positioned and equipped to perform well in an increasingly connected world. If you have decision-making power over how your organization’s marketing team ...

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6 Excellent Reasons Why Your Business Needs Custom-branded Clothing standard

Custom-branded clothing can take your business to the next level. A business with strong branding is a solid business. It’s impossible to expect a continuous expansion if you don’t have a clear brand. This is why it’s important that you dedicate time, money, and effort to marketing. This is why you are effectively sleeping on your brand if you’re actively marketing but you’re not making use of custom-branded clothing. This article will discuss custom-branded clothing and give insightful information on the following: different kinds of custom-branded clothing reasons why your business needs custom-branded clothing We assure you that after reading this post, you’d fully understand how the easiest way to actively sabotage your business is to not use custom-branded clothing. ...

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5 Things to Consider Before Choosing Marketing Dashboard Software standard

Having marketing dashboard software can save your company time and money.  Through automated data visualization and real-time insights, a digital marketing dashboard serves as a single source of truth for efficient, agile decision-making, and problem-solving for brands and marketers.  What is a Digital Marketing Reporting Dashboard? A marketing reporting dashboard is a business intelligence (BI) tool that collects, analyzes, and populates data from different sources on a user interface. If you have multiple marketing campaigns running across different platforms like Facebook and Google, a reporting tool can pull all the data through data connectors, and turn them into actionable business insights.  Data connectors are pre-built or custom APIs that integrate various marketing channels in one centralized location without having to write backend codes yourself. However, ...

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6 Stress-Relieving Tips for Business Owners standard

Owning your business is a challenging and rewarding experience. As the owner of your company, you not only have the freedom to chart your course but also take responsibility for the success or failure of the business. This can be an extremely stressful position to be in, especially if you are also working on a day-to-day basis to keep the company running smoothly. Stress can creep up on any business owner at any time, even when things seem to be going well. The pressures of running your company, meeting deadlines, and other responsibilities can all take their toll from time to time. Here are some tips for reducing stress as a business owner and keeping your stress levels under ...

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A 2022 Guide To IoT Market Trends standard

Now more than ever, the world is interconnected thanks to technology. This has been made possible primarily because of the Internet of Things (IoT).    The Internet of Things (IoT) makes it possible for different digital devices to communicate with one another. IoT has played a crucial role in promoting greater interactions and communication across various online platforms and channels. Technological devices such as computers, smartphones, and smartwatches all transmit information through IoT. Therefore, IoT is critical for most modern online platforms and communications. Plus, businesses and organizations rely on IoT too.  The IoT's long-term cumulative improvements have contributed to shaping the current technology landscape. The power of IoT is essential to the operation of many devices and systems. Social networking, search ...

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How CRM Can Improve Customer Onboarding standard

Many businesses today focus on delivering quality rather than just making a sale. It is obvious, as building meaningful relationships with your customers is the key to beating off stiff competition. The early stage of fostering a connection with your users is customer onboarding. This process can either become the beginning of long-term loyal interaction, or your product may just get lost in the pile of ‘tried but not activated’. So let’s find out what is intimidating in the process of customer onboarding and discover ways how it can be improved with a CRM system. What is customer onboarding and why bother? Customer onboarding, in a nutshell, is the initial process of new users starting to use your product. It includes signing ...

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The Marketing Power Behind Baseball Game Promotions standard

Many sports organizations have increased the time and money allocated towards marketing their services. Game promotions are believed to increase attendance in baseball leagues. As the size and popularity of national and international sports grow, so is the field of sports marketing.  Promotions in Baseball Both local and national professional sports teams focus on game-day giveaways to promote their sports. These giveaways include posters, bags, towels, hats, and bobbleheads which continue to be the cream for sports promotions.  Baseball in-game promotions may also consist of halftime contests that allow fans to win various gifts, including money, helmets, folding chairs, gift cards, and free admission to the game.  Here are the impacts of sports marketing concerning baseball in game promotions.  Increase Attendance The primary aim of promoting ...

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Microsoft Excel vs. Google Sheets – Which is Best for Marketers? standard

You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized. Spreadsheets work great for not only keeping it all in one place but also visualizing things that matter the most. The two most famous apps for managing spreadsheets are Google Sheets and Microsoft Excel. They both seem to tick all the boxes. Is there any difference when picking the right one when it comes to storing and organizing data? Are you still in doubt about which one to choose? Without further ado, let’s discover their differences as well as similarities and find out which ...

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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

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5 Lead Generation Strategies for Medical Products standard

Regardless of your sector of the healthcare industry, from medical manufacturing to medical care products, you need to create medical leads on a business-to-business (B2B) and business-to-consumer (B2C) basis to keep your medical business or practice operating. That’s why it is important to create healthcare lead generation for your medical products. For most businesses, lead generation is a very crucial factor. Without it, there is no revenue or sales. A company may have several important objectives, but lead generation accounts for a large percentage of all organizational objectives. When it’s done, lead generation may grow qualified leads for your business needs from tentative interest to the clients and brand advocates. Lead generation of a company is significant because it asks an ...

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What is Short-Run Print Packaging? standard

As the name suggests, packaging printing is a process of printing letters, images, and other graphics on a wide range of packaging materials. There are different printing technologies in the market designed for various applications. Some are ideal for specific shapes and surfaces, while others are only economical for long-run printing, i.e. when printing tens or hundreds of thousands of products. As a business owner, it’s essential to understand the different print packaging options, as this will help you choose the right printer ideal for your business clients. Most commercial printing businesses often choose short-run packaging printing. This is because it allows for small-scale printing of packaging materials, for example, 100 units or even less. That way, businesses can make ...

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How To Combine Digital Marketing & SEO Effectively In 2022? standard

The Internet has become a significant component in the growth of many businesses. By utilizing accurate methods and theories, one will achieve immense development. All you need to do is identify the perfect techniques to improve your company as well as compel people to have a glance at your website. In order to accomplish these two major goals, these are the procedures responsible for them: Digital Marketing. SEO. Your career can touch the skies if you learn to triumph over these two skills. Apart from guest posting for backlinks and identifying keywords, using some other easy and intelligent methods is what we would like you to know about. What if you combine these two elements, SEO and marketing, in such a ...

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4 Tips For Delivering Personalized Customer Experiences standard

Exceptional customer experience is no longer a luxury—it has become a necessity for businesses. To attract loyal customers and ensure your business’s success, you need to provide customers with a memorable and unique experience. That said, personalization is key to delivering this kind of attentive and thoughtful customer experience, providing your business an edge in this highly competitive world. But where do you start? In this article, we share a few tips and strategies to deliver personalized customer experiences.  1. Leverage Data Delivering a personalized customer experience is being able to make your customers feel like you know them, their preferences, and their history with your business. To accomplish this, you need to leverage the right data. Accurate data and segmentation can ...

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How Long Can A Resume Be? standard

Making the ideal resume that stands to benefit from being of the correct format and length is a time-consuming process. It carries a lot of weight as it is the first thing that any prospective employer checks you on. The resume is the tool that gets you into the next round of securing a job. Being the first step, it carries massive significance, and as such, there is a lot of pressure to perfect it. Unfortunately, when it comes to drafting the perfect resume, we all get stuck on various steps. One of them being the perfect length of the resume. How long should you keep your resume? There is a lot of debate around the perfect length of a resume. Clearly, ...

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6 Reasons You Need To Create an E-commerce Mobile App for Your Web Store standard

With e-commerce, many shoppers now shop online rather than visit physical stores. Thanks to the internet, reaching customers online via any device is now possible. However, the means of reaching them is a consideration that would determine how productive your results will be.  Since mobile apps have become a norm in our century, it would be great to create an e-commerce mobile app with which your customers can engage. About 96 per cent of the American population own a phone, and according to EPAM anywhere if you create an eCommerce Android app it would be perfect for your web store.  You can't rely on a website alone, the development of e-commerce applications is also needed for success. This article will look ...

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7 Tips to Design an Attractive Trade Show Booth for More Leads standard

If you're planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That's why creating an attractive, eye-catching design for your booth is so important. Here are seven tips for creating the perfect one. 1. Focus on the Theme A trade show is an excellent opportunity to get your brand out there, so make sure your booth design reflects it. Use a clear, visual theme that matches your brand, and incorporate it into all aspects of the booth. For example, if you're in the construction industry and want to attract new ...

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Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

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Why Does Email Security Matter? standard

Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin offering (ICO) in 2018, a scammer pretended to be a member of the Bee team, sending emails to would-be investors and instructing them to deposit ETH into crypto wallets under their control, supposedly in return for Bee Tokens. The scammer ended up collecting $1 million. The attacker’s tactic was, in short:  Pretend to be someone that victims trust.  Trick victims into handing over something of value. Four years later, in 2022, the same technique is being ...

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4 Infographics to Use for Effective Marketing standard

Sometimes you may find that when giving a presentation to your clients or higher-ups, presenting your data in visual cues makes them understand the matter more smoothly. They can grasp quickly as the brain processes images 60,000 faster than text. The name given to these visual cues is infographics. They are often utilized in marketing strategies to display information more efficiently. We’ll explain some infographics to help you create an effective marketing plan. If you are confident in your design skills and taste, you can consider creating these yourself, or you may choose to have them prepared through an outside vendor like Advanced Web Formula. 1.   Statistical Infographics You will often have to show data you have collected from surveys and customer ...

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6 Ways to Improve Your Small Business Marketing standard

Marketing is crucial for any small business seeking to increase its customer base and scale its operations. As you update yourself with the current marketing trends, constantly review your digital marketing strategies and find better ways to market. Here is how you can improve marketing for your startup or small business. Embrace Account Based Marketing Account based marketing (ABM) is a data-driven approach and revenue strategy that enables you to target accounts that are potential customers exclusively. The marketing strategy enhances the efficiency as you pay more attention to probable future customers, dedicating your resources to them. By working with an account based marketing agency, you get to maximize your results from high-value accounts while delivering relevant and consistent customer experiences. ...

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How To Analyze Data? A Step-By-Step Guide For Your Business standard

Do you want to learn how to analyze data? If so, you've come to the right place! In this blog post, we will walk you through a step-by-step guide on how to get started. We'll discuss the basics of data analysis, and provide some tips for getting started. So whether you're a business owner looking to improve your bottom line or a student trying to improve your grades, read on for all the information you need! Look For Modern Solutions There are a lot of different ways to analyze data, and it can be overwhelming to try and figure out which one is right for you. There are, however, some broad pointers that can assist you in getting started. First, look ...

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Don’t Be Afraid To Hire Offshore Developers with this Brief Yet Comprehensive Guide standard

More and more people hire an offshore IT team to help with internal operations. But what should you know before you hire offshore developers? Many companies are still afraid to hire an offshore team because of fear or petty excuses from their mid-management. In this article, we'll provide you with more info about how to find an offshore development team for your needs. What is offshore development? Before you hire offshore programmers, you need to know what offshore development is. Using an offshore team can be an excellent solution for small businesses looking to bring down their costs. Offshoring is when a company hires another company to work on their behalf, sometimes in a different country — whether the employees live in ...

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