Lindsay Brown, Author at Modern Marketing Partners

How Long Does It Take to Get a Marketing Degree? standard

If you’re in a hurry to get your marketing career started, you might wonder if the time it takes to get a marketing degree is right for you. A marketing degree will teach you all about getting people interested in a service or product and open you to new exciting careers in the field. But which degree is the best, and what’s the average time to complete? The time depends on the kind of degree and the mode of learning. You can choose to pursue online learning options that offer flexibility or opt for efficient classroom instruction. You can also get a digital marketing degree or other popular specializations that suit your interests. To help you make the right choice, ...

What is New in Google Analytics 4? image

On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes challenges. Below you will learn what is new in GA4 and tips on how to get you started before July 1st comes. What is new in GA4? The latest update, Google Analytics 4, brings a lot of new features and improvements. 1. Integrated web and mobile reporting The best thing about Google Analytics 4 is that it gives you combined mobile and web data in a single Analytics property. With Universal Analytics, you would have to look at both ...

26th of May, 2023
In: Business Continuity, Digital Marketing
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The Role of Digital Marketing in Business Continuity Planning standard

Digital marketing has revolutionized the way businesses operate and communicate with their customers. The rapid advancement of technology has made it essential for companies to stay ahead of the curve and embrace new advertising strategies to ensure their success in today's competitive market. But can digital marketing play an important role in business continuity planning as well? Read on to explore how digital marketing can be the key element for businesses looking to ensure their ongoing success and resilience. From maintaining customer loyalty to enabling data-driven decision making, digital marketing is a powerful tool that should be part of any business continuity plan. It Helps Maintain Customer Loyalty and Retention Digital marketing is crucial in maintaining customer loyalty and retention, particularly during challenging ...

Leveraging Webflow’s SEO Capabilities for Better Search Rankings standard

Webflow is all about keeping no-code website-building solutions at the user's fingertips, giving non-techies the confidence to build and manage different kinds of websites. It's an open secret that Webflow experts leverage with great success. But an even more delightful addition to the Webflow offering is the platform's suite of SEO settings that make optimizing websites for search engines swift, easy, and smooth. Find out how Webflow developers use the tool's built-in SEO capabilities in the four steps below to improve search rankings. 1. Adjusting Publishing Settings to Boost SEO Before publishing your content, adjust the Advanced Publishing Options settings. Advanced Published Options are accessible from the Settings dashboard, under Publishing, and they consist of: SSL HTML CSS JS settings And secure ...

Unique Marketing Strategies for Your Small Business standard

As a small business owner, you have to set your goals and budget before deciding on your business. You need some ironclad business plans that include all your financial expenses and a marketing plan. If you own a small business, you might know the challenges of marketing your product and service. It is a tough competition market, and extremely hard to stand out. Marketing is meant to create awareness and boost your business progress. It builds a pipeline of qualified leads that will ultimately become sales for your company. As a small business owner with limited resources and budget, it would be difficult for you. This article will summarize all the relevant information related to marketing strategies. It will provide you with ...

Five Local SEO Ranking Factors That You Must Know standard

When it comes to growing your business online, most businesses have started to recognize the advantages of local SEO ranking. The reason is local search has become one of the integral parts of digital marketing over the years. But how can you make your local SEO campaign successful when the algorithm system is drastically changing? There are many ways to make the campaign successful. However, one of the effective ways to make the local ranking campaign successful is you will need to explore the key factors that play a major role and help in the awareness and visibility of your local business. That’s why we have bought some of the common and most effective local SEO ranking factors in this ...

How to Create a Multichannel Marketing Strategy that Works standard

Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook, and coordinate the refund with the CS team by email. Multichannel consumption is what the customer wants, and multichannel marketing is how businesses should fulfill these wants. Let’s look at how you can create a multichannel marketing strategy that works. Essential elements of multichannel marketing The goal of multi-channel marketing is to stay connected with customers as they surf across different channels during the day. For online channels, you need visibility across search engines, social networks, email, and blogs, to name ...

Maximizing Your Website’s Online Traffic: Exploring Various Types and Strategies standard

In today’s digitally focused world, increasing website traffic can play a monumental role in helping businesses thrive. Given the importance of getting more people to your website, it’s vital to stay aware of powerful strategies to drive traffic. Unfortunately, if you don’t have a lot of digital marketing experience, this can seem like a daunting and over-complicated task. Thankfully, it doesn’t have to be. Familiarizing yourself with some potent strategies can provide you with ample inspiration and guidance to start engaging in some compelling practices that drive traffic and help your business succeed. Here are some strategies you can take advantage of to maximize your website’s online traffic. Utilize Freelance Writers and Web Designers When it comes to having a stellar business website ...

Simple Tips for Fine-Tuning Your Digital Marketing Strategies standard

When it comes to marketing, tried and true techniques are usually the safest bets to incorporate into your strategies. Chances are, you’re probably already familiar with most of them. However, there are some less-obvious tips that you can take advantage of to make your marketing efforts more potent and compelling. Here are some simple tips for fine-tuning your digital marketing strategies. Utilize Motion Graphics Though it’s been around for decades, motion graphics are more useful than they’ve ever been — especially when it comes to digital marketing. If you’re in the marketing industry, you’re no stranger to the fact that digital spaces have become oversaturated with marketing materials. This is why it’s important to differentiate your campaigns from the competition and engage ...

5 Steps to Launching a Successful B2B Referral Program standard

Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for businesses of all sizes. They provide an effective way to reach potential customers and build relationships with them. Referrals can be used in both B2C and B2B contexts, but they are particularly valuable for B2B businesses that need to establish trust before closing a sale. When decision-makers receive recommendations from people they know and trust, it gives them confidence that the product or service is worth investing in. According to reports, 59% of businesses that have referral programs have better lifetime value clients while 69% close deals faster. B2B referral programs are a form of marketing that encourages customers to refer ...

6 Tips for Successfully Converting Your B2B Leads into Sales standard

As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in leads won’t do. You need a strategy to convert those leads into sales. Converting leads into sales is crucial for the success of any company, including your B2B business. However, lead conversion is easier said than done. Turning a potential customer into a paying one can be a challenging and time-consuming task, especially in the B2B arena, where your potential client is another business looking for the best and most cost-effective deals out there. How do you convert such skeptical buyers? In this article, ...

Scaling a Business With Search Engine Marketing standard

Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality. Nowadays, they can cater to people around the world. One of the widely used forms of online advertising is Search Engine Marketing (SEM). Search Engine Marketing is the promotion of a business or website on a search engine. It is done by displaying a sponsored post on a search engine result page (SERP) when an internet user searches for a keyword relating to that post. This will increase website traffic and sales and give companies an edge over their competition. Search engine marketing has ...

9th of May, 2023
In: Law Firm Websites, Search Engine Optimization (SEO)
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Why Law Firms Need SEO standard

Search engine optimization (SEO) is a digital marketing process used to increase the ranking of websites and boost their visibility on search engine result pages. All businesses can benefit from this exposure, including law firms. The legal industry is highly competitive, so search engine optimization can make a law firm stand out. Most people get information about companies, products, and services online, so SEO should be a crucial part of the marketing strategy of any law firm aiming to attract new clients. When potential clients want to work with a local law firm, they enter phrases like “law firm near me” on a search engine and click on the results displayed. SEO makes relevant companies appear in the search results. ...

Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

Effective Marketing Strategies for Independent Authors standard

While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key role in helping independent authors find success. Unfortunately, for those with limited marketing experience, this can sometimes feel like a daunting task. Thankfully, it doesn’t have to be. By being exposed to some key marketing strategies, any independent author has the chance to market effectively and grow their audience beyond their wildest expectations. Here are effective marketing strategies for independent authors. Create a Website For independent authors beginning their marketing journeys, creating a website is an amazing place to ...

How Business Analytics Create Personalized Customer Experiences standard

Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation among the general public, but it’s important to remember that they can be used ethically to help create a personalized customer experience. In addition to the role of analytics in operations and customer service, data tools can be used to help customers have an optimal experience when interacting with your business. Here’s how. Customer Segmentation with Analytics As a company, you aren’t serving everyone. You’re speaking to a certain “ideal customer.” However, you might have more than one ideal ...

3rd of May, 2023
In: Marketing Strategies, Marketing Tactics
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Top, Middle, and Bottom of Funnel Marketing Strategies image

Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in designing effective marketing strategies. In this blog post, we'll explore the top, middle, and bottom of funnel marketing strategies and how they can help you reach your target audience and convert them into customers. Top of Funnel Marketing Strategies The top of the funnel is where you generate awareness and interest in your product or service. This is the first stage of the funnel, and it's crucial to get it right because it sets the tone for the rest of the funnel. ...

5 Ways A Marketing Certification Can Enable Business Owners To Grow Their Business standard

Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills to develop effective marketing strategies. This is where a marketing certification comes in handy. Enrolling in a marketing certification program gives business owners an in-depth understanding of marketing concepts and principles and the practical skills required to create and execute successful marketing campaigns. Whether digital marketing channels or customer targeting and segmentation, a marketing certification equips business owners with the necessary knowledge to take their business to the next level and achieve their goals. This blog post will discuss five ways a marketing certification can help business owners grow their businesses. So, let's dive in and discover how a marketing certification can ...

How to Initiate a Sales Approach with a Bottom-Up Method? standard

You know when they say, "If you want to go fast, go alone. If you want to go far, go together." The same goes for sales. It's time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship building. In this article, we'll show you how to initiate a sales approach with a bottom-up method and why it's crucial to your sales success. If you are tired of feeling that you are forcing your product or service onto potential customers and want to build legit and genuine connections, this article is for you. Why is a Bottom-Up Method the Way to Go? The top-down approach focuses on selling from the organization's top, starting with decision-makers. However, this can ...

Understanding The Basics Of Content Marketing: Creating Valuable Content For Your Audience standard

Content marketing has become an essential strategy for businesses looking to build brand awareness, generate leads, and grow their customer base. In an era where the average consumer is inundated with advertisements and promotional content, it's critical to stand out by providing valuable, engaging, and shareable content that resonates with your target audience. This blog post breaks down the basic principles of content marketing to help you create compelling content that delivers results. Align Your Content With Your Brand And Target Audience Before diving into content creation, it's crucial to have a clear understanding of your brand and target audience. Collaborate with a reputable digital marketing agency New York to help you define your brand's voice, values, and messaging. This information will serve ...

Four Effective Tips for Businesses to Generate More Leads standard

There are millions of businesses in this world. Each business has its own goals and origin stories, making them unique. However, there are a few common goals that every business shares. Lead generation is at the top among these wishes. Every business understands how important it is to get in touch with new customers and turn them into long-term clients and customers. Unfortunately, the competition is tough, and lead generation can be one of the biggest challenges for businesses to accomplish. However, all hope is not lost. If you spend your resources and plan everything, you can bring your business to the top. After all, hard work and good strategies can turn the tables and redefine all possibilities. Here are a few ...

How Web Development Enhances Your Personalized Marketing Strategy standard

Programmer working in a software development and coding technologies. Website design. Technology concept. A website is vital for businesses today. If you're an entrepreneur, you're more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make visitors stay longer, which is why this is an essential aspect of your marketing strategy. It's not surprising if a casual visitor becomes a paying customer. Here are ways that web development and design can be used to connect with your target audience. 1. Improves User Experience (UX) UX should be one of your top priorities, mainly because it is the primary hub of your brand. You can ...

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