Author ArchivesLindsay Brown

How CRM Can Improve Customer Onboarding standard

Many businesses today focus on delivering quality rather than just making a sale. It is obvious, as building meaningful relationships with your customers is the key to beating off stiff competition. The early stage of fostering a connection with your users is customer onboarding. This process can either become the beginning of long-term loyal interaction, or your product may just get lost in the pile of ‘tried but not activated’. So let’s find out what is intimidating in the process of customer onboarding and discover ways how it can be improved with a CRM system. What is customer onboarding and why bother? Customer onboarding, in a nutshell, is the initial process of new users starting to use your product. It includes signing ...

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The Marketing Power Behind Baseball Game Promotions standard

Many sports organizations have increased the time and money allocated towards marketing their services. Game promotions are believed to increase attendance in baseball leagues. As the size and popularity of national and international sports grow, so is the field of sports marketing.  Promotions in Baseball Both local and national professional sports teams focus on game-day giveaways to promote their sports. These giveaways include posters, bags, towels, hats, and bobbleheads which continue to be the cream for sports promotions.  Baseball in-game promotions may also consist of halftime contests that allow fans to win various gifts, including money, helmets, folding chairs, gift cards, and free admission to the game.  Here are the impacts of sports marketing concerning baseball in game promotions.  Increase Attendance The primary aim of promoting ...

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Microsoft Excel vs. Google Sheets – Which is Best for Marketers? standard

You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized. Spreadsheets work great for not only keeping it all in one place but also visualizing things that matter the most. The two most famous apps for managing spreadsheets are Google Sheets and Microsoft Excel. They both seem to tick all the boxes. Is there any difference when picking the right one when it comes to storing and organizing data? Are you still in doubt about which one to choose? Without further ado, let’s discover their differences as well as similarities and find out which ...

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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

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5 Lead Generation Strategies for Medical Products standard

Regardless of your sector of the healthcare industry, from medical manufacturing to medical care products, you need to create medical leads on a business-to-business (B2B) and business-to-consumer (B2C) basis to keep your medical business or practice operating. That’s why it is important to create healthcare lead generation for your medical products. For most businesses, lead generation is a very crucial factor. Without it, there is no revenue or sales. A company may have several important objectives, but lead generation accounts for a large percentage of all organizational objectives. When it’s done, lead generation may grow qualified leads for your business needs from tentative interest to the clients and brand advocates. Lead generation of a company is significant because it asks an ...

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What is Short-Run Print Packaging? standard

As the name suggests, packaging printing is a process of printing letters, images, and other graphics on a wide range of packaging materials. There are different printing technologies in the market designed for various applications. Some are ideal for specific shapes and surfaces, while others are only economical for long-run printing, i.e. when printing tens or hundreds of thousands of products. As a business owner, it’s essential to understand the different print packaging options, as this will help you choose the right printer ideal for your business clients. Most commercial printing businesses often choose short-run packaging printing. This is because it allows for small-scale printing of packaging materials, for example, 100 units or even less. That way, businesses can make ...

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How To Combine Digital Marketing & SEO Effectively In 2022? standard

The Internet has become a significant component in the growth of many businesses. By utilizing accurate methods and theories, one will achieve immense development. All you need to do is identify the perfect techniques to improve your company as well as compel people to have a glance at your website. In order to accomplish these two major goals, these are the procedures responsible for them: Digital Marketing. SEO. Your career can touch the skies if you learn to triumph over these two skills. Apart from guest posting for backlinks and identifying keywords, using some other easy and intelligent methods is what we would like you to know about. What if you combine these two elements, SEO and marketing, in such a ...

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4 Tips For Delivering Personalized Customer Experiences standard

Exceptional customer experience is no longer a luxury—it has become a necessity for businesses. To attract loyal customers and ensure your business’s success, you need to provide customers with a memorable and unique experience. That said, personalization is key to delivering this kind of attentive and thoughtful customer experience, providing your business an edge in this highly competitive world. But where do you start? In this article, we share a few tips and strategies to deliver personalized customer experiences.  1. Leverage Data Delivering a personalized customer experience is being able to make your customers feel like you know them, their preferences, and their history with your business. To accomplish this, you need to leverage the right data. Accurate data and segmentation can ...

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How Long Can A Resume Be? standard

Making the ideal resume that stands to benefit from being of the correct format and length is a time-consuming process. It carries a lot of weight as it is the first thing that any prospective employer checks you on. The resume is the tool that gets you into the next round of securing a job. Being the first step, it carries massive significance, and as such, there is a lot of pressure to perfect it. Unfortunately, when it comes to drafting the perfect resume, we all get stuck on various steps. One of them being the perfect length of the resume. How long should you keep your resume? There is a lot of debate around the perfect length of a resume. Clearly, ...

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6 Reasons You Need To Create an E-commerce Mobile App for Your Web Store standard

With e-commerce, many shoppers now shop online rather than visit physical stores. Thanks to the internet, reaching customers online via any device is now possible. However, the means of reaching them is a consideration that would determine how productive your results will be.  Since mobile apps have become a norm in our century, it would be great to create an e-commerce mobile app with which your customers can engage. About 96 per cent of the American population own a phone, and according to EPAM anywhere if you create an eCommerce Android app it would be perfect for your web store.  You can't rely on a website alone, the development of e-commerce applications is also needed for success. This article will look ...

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7 Tips to Design an Attractive Trade Show Booth for More Leads standard

If you're planning on attending a trade show, you know how important it is to have a booth that stands out from the crowd. The purpose of your booth is to attract new customers and give them a reason to approach you. That's why creating an attractive, eye-catching design for your booth is so important. Here are seven tips for creating the perfect one. 1. Focus on the Theme A trade show is an excellent opportunity to get your brand out there, so make sure your booth design reflects it. Use a clear, visual theme that matches your brand, and incorporate it into all aspects of the booth. For example, if you're in the construction industry and want to attract new ...

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Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

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Why Does Email Security Matter? standard

Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin offering (ICO) in 2018, a scammer pretended to be a member of the Bee team, sending emails to would-be investors and instructing them to deposit ETH into crypto wallets under their control, supposedly in return for Bee Tokens. The scammer ended up collecting $1 million. The attacker’s tactic was, in short:  Pretend to be someone that victims trust.  Trick victims into handing over something of value. Four years later, in 2022, the same technique is being ...

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4 Infographics to Use for Effective Marketing standard

Sometimes you may find that when giving a presentation to your clients or higher-ups, presenting your data in visual cues makes them understand the matter more smoothly. They can grasp quickly as the brain processes images 60,000 faster than text. The name given to these visual cues is infographics. They are often utilized in marketing strategies to display information more efficiently. We’ll explain some infographics to help you create an effective marketing plan. If you are confident in your design skills and taste, you can consider creating these yourself, or you may choose to have them prepared through an outside vendor like Advanced Web Formula. 1.   Statistical Infographics You will often have to show data you have collected from surveys and customer ...

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6 Ways to Improve Your Small Business Marketing standard

Marketing is crucial for any small business seeking to increase its customer base and scale its operations. As you update yourself with the current marketing trends, constantly review your digital marketing strategies and find better ways to market. Here is how you can improve marketing for your startup or small business. Embrace Account Based Marketing Account based marketing (ABM) is a data-driven approach and revenue strategy that enables you to target accounts that are potential customers exclusively. The marketing strategy enhances the efficiency as you pay more attention to probable future customers, dedicating your resources to them. By working with an account based marketing agency, you get to maximize your results from high-value accounts while delivering relevant and consistent customer experiences. ...

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How To Analyze Data? A Step-By-Step Guide For Your Business standard

Do you want to learn how to analyze data? If so, you've come to the right place! In this blog post, we will walk you through a step-by-step guide on how to get started. We'll discuss the basics of data analysis, and provide some tips for getting started. So whether you're a business owner looking to improve your bottom line or a student trying to improve your grades, read on for all the information you need! Look For Modern Solutions There are a lot of different ways to analyze data, and it can be overwhelming to try and figure out which one is right for you. There are, however, some broad pointers that can assist you in getting started. First, look ...

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Don’t Be Afraid To Hire Offshore Developers with this Brief Yet Comprehensive Guide standard

More and more people hire an offshore IT team to help with internal operations. But what should you know before you hire offshore developers? Many companies are still afraid to hire an offshore team because of fear or petty excuses from their mid-management. In this article, we'll provide you with more info about how to find an offshore development team for your needs. What is offshore development? Before you hire offshore programmers, you need to know what offshore development is. Using an offshore team can be an excellent solution for small businesses looking to bring down their costs. Offshoring is when a company hires another company to work on their behalf, sometimes in a different country — whether the employees live in ...

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Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

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How to Get Yourself the Best Brand Name in 5 Easy Steps standard

It's never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd. While there isn't a fixed set of rules for how to come up with a brand name, certain characteristics should be considered — a random word or phrase simply won't cut it.  ​​ How a Business Name Generator Can Help A business name generator will provide the following framework: Your message should be emotionally engaging and elicit interest in your product or service from readers; It should be easy to say and include a play on words or alliteration to make it more memorable; The last thing you ...

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How to Structure Your Pitch Deck for Maximum Impact standard

If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t? Wouldn’t that be an amazing experience for everyone? This article will show you how to make sure your pitch decks live up to this high standard. 1. Know Your Audience The first thing you need to do is make sure everyone who attends your presentation feels like they truly belong there. One way to accomplish this goal is to know exactly what type of person you’re talking to. When it comes to pitching, knowing the right words that ...

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Anime Profile Pictures Tips standard

Anime profile pictures are an increasingly popular way to showcase your interests. They are aesthetically pleasing, and you can find a number of gorgeous anime girls to choose from. If they're lit from within, they'll even reflect light. And if you like to experiment with your profile picture, you can even make it yourself! Here are a few tips for choosing the perfect anime profile picture. And don't forget to change it regularly to keep your profile looking fresh and new! Anime profile pictures are becoming increasingly popular As the popularity of anime grows, so to do the various ways that you can show off your fandom. In addition to anime-profile pictures, you can also use fan-art and screenshots from anime ...

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Security and Privacy Tips for Internet of Things standard

Internet of Things is a phrase used to describe any physical devices or objects which can transfer data over a network or internet, which run with the support of software, can process human commands, and are equipped with sensors. Most common examples of internet of Things include smart watches, smart home security systems, and biometric cybersecurity scanners. There is no doubt that the IoT (Internet of things) has simplified our lives to a great extent. Compare how our lives have been three decades ago with how it is now. There is a sea of differences in our lifestyles and the Internet of Things plays a significant role in this. Despite the myriad of benefits they offer to us, IoT could be ...

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How to Sign Up For the IHG Merlin Employee Portal standard

Interested in signing up for the IHG rewards club? If so, you've come to the right place! This article will show you how to sign up for the IHG Merlin's Employee portal and access your employee benefits. You'll also learn how to reset your password and more! Keeping these tips in mind will make your stay a breeze. You'll be able to sign in to the portal with ease! IHG Merlin With the success of IHG's employee intranet system Merlin, the company has been able to streamline communication and improve business performance across its entire organization. Developed with more than two hundred and twenty people from around the world, Merlin now connects all of IHG's properties in one single communications platform. ...

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Women-Owned Businesses: Get Ahead on Social Media with This Tool! standard

Women have not always had an easy time breaking into the world of entrepreneurship and achieving financial independence. However, as technology has started to advance more and more each day, for example, the internet, and has become more integrated into society, women have found success in business and entrepreneurship by utilizing social media and taking advantage of the marketing opportunities that social media brings. Nowadays, women of all ethnic groups and industries have the opportunity to learn and achieve a successful business by taking the opportunity of using online tools to establish their own enterprises. So, as a woman, If you want to expand your business, social media could be a crucial way to market everything that a business has to offer ...

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B2B Influencer Marketing Tips image

B2B Influencer Marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great opportunity for businesses, even if you are a business-to-business (B2B). 8 Factors Creating Pressure on Growth 1.     Innovative Business Models A new revenue model that defines how a company creates and capitalizes economic value. 2.     Customer Value Chain Compression Customer value chain compression because of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys. 3.     Transformative Mega Trends Global forces that define the future world with their far-reaching impact on business. 4.     Internal ...

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