Lindsay Brown, Author at Modern Marketing Partners

How to Increase Brand Awareness for Your Startup: The Ultimate Guide standard

Whether you operate in the food and hospitality sector, have your own online coffee store, or concentrate on health and fitness, the amount of success your startup receives will be determined by how you market and promote it. Once you’ve established your target audience, here is the ultimate guide on how to boost brand awareness for your startup. Use Social Media Whether you’re a fan or prefer to avoid it, know that social media is a powerful platform that all startups should use. With the COVID-19 outbreak transforming the way businesses operate, more and more startups are running their services online. Setting up a business page on social media can be a fantastic way to connect with consumers, keep your audience ...

11th of November, 2020
In: Marketing Strategies, Public Relations
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Marketing and Public Relations in Challenging Times image

The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett. Marketing And PR In Uncertain Times Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use communication to build a relationship. Granted, one is more intimate than the other, but for relationships to survive during a pandemic-inspired lockdown, they do need some attention. Do You Say It Best When You Say Nothing At ...

8 Marketing Faux Pas to Avoid in 2021 image

Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2020 coming to a close, marketing planning for 2021 is well underway. Be sure to avoid the following Faux Pas for a successful 2021: Borvertise Borvertise: The act of producing boring, unoriginal ads often resulting in no sales. While curing insomnia is admirable, if your advertisement can put people to sleep it is time for a change. Advertising is the heavyweight champion of traditional marketing, and a boring advertisement is the equivalent of a pillow fight. Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads. Advertisements should have: ...

5 Lesser-Known Tools Applicable for Digital Marketers standard

Digital marketing isn’t the talk of the days in recent times. Each of the business owners has now realized the importance of going digital and look forward to the immense growth opportunities lying in this domain. To some extent, people think that it’s easy to get things done due to too much commonly observed stuff. Well, those who have this kind of perception have got it obviously wrong. Digital Marketing is a fast-evolving domain and you simply can’t rest on the knowledge you have gained just yesterday. It takes the rigorous application of concepts and strategies that lead to a result-oriented digital marketing strategy. Fortunately, we have specialized marketing and analysis tools that help us to make informed decisions. Along with ...

5 Effective Ways You Could Boost Your eCommerce Customer Experience in 2020 standard

86% of buyers will choose to pay more for a product if it means that they get better customer service as a result. For companies still living under the assumption that a lower price will get them the sale, this can be a shock and a revelation. But today’s online shoppers are no longer only looking at the price. Poor customer experiences have forced people to become more careful about who they do business with, as a cheaper product might end up causing much more hassle if they have trouble ordering, getting help, or even receiving the item. But how can you ensure that your customers love dealing with you and your store? Well, let’s look at some of the most important ...

5 Reasons Why you Need a Digital Marketing Strategy standard

Digital marketing is among the most important keys that any business needs to succeed. Without it, your business will be trampled in the market. However, incorporating digital marketing alone isn't enough to keep you in the game; you need a good digital marketing strategy too. Below, we’ll look at five reasons why a digital marketing strategy is crucial for your business. 1. To compete with the ‘big’ boys For most small businesses, competing with the big and established businesses is an uphill task. However, with the right digital marketing strategy, small businesses can leverage their online presence to improve their visibility in the market. Your digital marketing strategy allows you to reach out to the same audience as big corporations without incurring extra ...

6 Tips for a Good Website Design That Leads to More Sales and Traffic standard

Website design plays a huge role in attracting new customers, generating leads and growing business. If you are failing to retain the visitors, you can enhance the website design by implementing these tips: 1) Responsive Design These days, you need to use mobile marketing to reach your customers. However, you can’t retain the customers on mobile unless your website design is responsive. Remember, mobile devices such as smartphones and tablets come in different shapes and sizes. Only if your website is responsive, it can adapt to different screen sizes properly. When a website is presented in a way that’s perfect for a specific screen size, it encourages the user to stay on the website for as long as possible. 2) Right Colors, ...

An Easy-to-Understand Process on How to Find Your Target Audience standard

Every business is unique and targets consumers with specific products. Depending on what you are selling, your business will have its own target audience and your product will be tailored towards that target audience. This could consist of an age group, for example, teenagers, a geographic location, such as a country or city, or even a profession. If you want your business to be a success, it is imperative that you identify the target audience for your products. What are your selling points? A product should fit a need, and that need comes from the target audience. You must identify the need that your product fulfills and its unique selling points. If it is a solution to a problem, you must ...

5 Ways to Increase Traffic to Your Website standard

There is no way of hiding it – more businesses are creating websites than ever before. Just about every business is working to keep up with the trends. You are now in constant competition with all other online businesses and it can be overwhelming to approach this challenge. However, there are many ways that you can stand out in crowded web searches, and we are here to help you find the strategies that work best for you. By trying out some of these suggestions, we guarantee that you are going to see some increased traffic to your site! 1. Create Exciting Visuals Web users are quick to judge and will only stay on a page if it is visually enticing. Improving dwell time ...

5 Tips for Making Your Ecommerce Content Better standard

Ecommerce is comprising a larger share of the consumer market with each passing year. Businesses are no longer limiting their products or services to their local areas or cities. Instead, they are expanding their range to include the entire country, region, or even the whole world. Long gone are the days where you need a bank loan to get a business up and running. Though the barrier to entry is much lower, running a successful e-commerce business is never easy. In fact, research estimates that 90 percent of e-commerce businesses fail within the first 4 months—and there are many reasons why To achieve success as an e-commerce brand, you need to come up with innovative ways to attract and retain ...

9th of October, 2020
In: Local Marketing, Search Engine Optimization (SEO)
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4 Ways to Boost Your Local SEO standard

SEO has changed the game for many companies. Optimizing techniques enable companies to increase the quality and quantity of traffic to their site. When organizations rank higher in search engine results, they have an increased likelihood of being one of the first options consumers see in their search results. SEO enables firms to do this without breaking the bank, giving them greater reach and excellent return on investment. For many businesses, though, the global reach of search engines appears at odds with their own missions. You don't need people from Alaska landing on your website when you run a store in Florida. So how do you boost your presence in the area you serve? Or, if you are a company that serves ...

Should You Bundle Cable with Mobile or Phone Service? standard

We all would agree to the fact that our cable providers also want to be our phone providers or vice versa. While cable giants like Spectrum would want you to subscribe to Silver package Spectrum, they would also want you to take their phone services as part of the triple play plans. Bundle offers are getting more and more common. We also see some big mergers in the struggle for offering multiple services and beating the high competition with the dominating companies. We also observe the prices of cable companies rising as the cable networks continue to hike their cost. An insight into this would be the fact that the live sports networks charge more as cable companies are ...

Plain Text Vs HTML Emails- How To Make The Right Pick standard

Email marketing is the top avenue for digital marketers, whether driving sales efforts or client engagement is concerned. One question that stays common across roundtable discussions for a decade and over Zoom calls these days is: Whether to choose plain text or HTML emails. As the marketers continue to discuss the pros and cons of both of them, HTML email templates come out as apparent winners due to good aesthetics, but decision making is more complicated. Today, I am going to share an apple to apple comparison to make things clear for you once and for all. What Is A Plain Text Email As the name indicates, plain text emails are simple messages without any color or design enhancements. They use ...

3 Things to Look For While Hiring An SEO Consultant standard

Search engine optimization or SEO is defined as the technology implemented to improve the quality & quantity of traffic to a certain site. It can simply be broken down into three parts; Traffic quality: It helps to improve the quality of traffic by attracting visitors to your site. It refers to organic traffic, for instance, if someone is in search of ladies' tops, & your site is selling the same thing. This will be the genuine traffic which is interested in your product. Traffic quantity: When someone will click on your site through any SERP, he'll be automatically converted to the visitor & added to the number of people visiting your site, thus increasing the traffic. Organic results: This ...

8 Sales Enablement Tools To Empower Your Sales Department standard

Sales enablement is the process of providing your salespeople with the necessary tools, content, and other resources to help them connect with your clients. This leads to a smoother buyer journey, which results in more sales and higher customer retention. And since it’s five times more expensive to acquire new clients than to retain existing ones, sales reps should be ready to meet the needs of their prospects and effectively engage buyers. What is a sales enablement tool? Sales enablement tools help automate and measure sales enablement programs. They also make it easier for your company to distribute, access, and leverage customer-facing content. These tools provide insight into how the market responds to your marketing efforts. They may comprise information and knowledge that ...

4 Tips to Strengthen Your Digital Marketing Team standard

Marketing has transformed since the early days of the internet, with new concepts like SEO, CRO, etc. The days of opening a newspaper or catching a new commercial on television are behind us. Today, we use the internet to bring our marketing teams along with digital trends. Companies used to have dedicated digital marketing teams working for them. But today, it’s not unusual for the average marketing department to dabble in everything, including internet outreach! That’s why you need a qualified and organized team of experts that can keep up. Otherwise, you’ll never beat your competitors when it comes to digital marketing. These 4 tips will help you manage your marketing team towards your outreach goals. 1) Decide on a Strategy In every ...

5 Tips For Hiring Your Dream Digital Marketing Team standard

Adding talented people to your digital marketing team may seem easy enough in theory. You need to seek out qualified individuals, convince them why you’re the right company for them, and bring them on board. Once they’re on your team, you have to focus on keeping them happy and allowing them different opportunities within your company. Unfortunately, it isn’t this simple. You won’t always get a stack of glowing resumes on your desk, and even the best credentials doesn’t mean that candidate is ideal for your workplace. With this in mind, here are some general tips to implement when you’re hiring your dream digital marketing team: 1) Avoid Hiring Full-Stack Marketers A full-stack marketer is someone who’s familiar with a variety of marketing ...

6 Things That Make or Break Your Fashion Retail Business standard

Looking to increase sales in your fashion retail store? The retail industry can be very competitive, so you need to find something that makes you stand out from the crowd. How can you provide more value to your customers? The answer is: by relying on technology. According to the National Retail Federation, more than 65% of customers say that shopping technologies and innovations improved their experience, In addition, 3 out of 5 consumers say that retail’s investment in technology is improving their experience both online and in-store. In this article, we’re discussing how retail companies can use technology to increase sales and overall store performance. 1. Use Management Software Software is one of the most important tools that every business needs to have. ...

5 Tips to Help You Attract Qualified Traffic to Your B2C Website standard

Attracting the right people is probably one of the biggest challenges business owners and marketers face. If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results. In this article, we’re offering 5 tips that will help you generate website visitors that convert. 1. Make Sure Your Website Rocks Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For ...

Going into New Ventures: Marketing Guidelines You Should Follow standard

Creating a marketing strategy is a very important step when starting a new business, but many small business owners have little experience in online marketing. Figuring out all aspects of marketing isn’t as easy as new methods and techniques emerge on a daily basis. In addition, what might work for one business might not work for another. It all depends on your goals, niche, target market, branding, etc. However, there are several marketing techniques that are always effective and can help any small business to get new customers and increase sales. In this article, we'll help you build an effective marketing strategy to help you attract new clients and grow your business. 1. Define Your Goals The first thing you need to do ...

How to Optimize Underperforming Pages to Get Higher Rankings standard

Maintaining a website is much more complicated than just putting up pages with various content. There are different reasons why people put up their websites. Some maintain blogs and webpages as part of their hobby or side job. Many companies and brands put up their online shops to reach out to more customers and get more income. If you are running your site, another goal is to generate traffic that will bring it up the top ranks in different search engines. This can be challenging if you do not know the proper way in boosting your page's performance. In learning how to optimize your site, there are some factors you have to know. Informational Content Whatever the purpose of your website ...

How to Fund Your Latest Marketing Campaign standard

Whether you’re launching your first marketing campaign ever, or you’ve run hundreds over the years, you’ll need to find ways to fund it. Marketing campaigns don’t generate income overnight, and neither does your business. Especially for start-ups or new businesses, you’ll need to come up with the money to fund your campaigns, and because of this, marketing often falls low on the priority list. Operational costs will always come before marketing, but your marketing campaign will help you reach your target audience and potential customers. There are many funding options available to business owners, and by combining these, you’ll easily be able to cover the costs of your next marketing campaign. Notable marketing campaigns Before you start planning out your marketing campaign, ...

How to Make Full Use of AI for Your Business standard

It's impossible to talk about innovation without mentioning artificial intelligence. As organizations across different industries aim to maximize their profits, using automated platforms has become almost like a requirement for getting ahead of the curve. Then again, many businesses struggle with adopting AI-powered tools for increasing efficiency, but this is mostly because there is a lack of understanding of what such tools can actually do. Success in the modern business landscape will certainly rely on how you incorporate AI to complex and time-consuming processes. For that, let's look at a few practical ways you can make your investment in AI tools worth your while. Focus on streamlining prevalent issues Managing every component of your organization is tedious at best. You will need to ...

Make Your Contracting Services More Appealing With These Marketing Tips standard

If you are just starting your contracting business, obtaining new clients can be a struggle. You may have all the best services, but how do you get people to see you, or believe you? With a few simple marketing tips, you can instantly invigorate your business's public front, and attract new clients in the process. You don’t need a massive overhaul or a marketing degree to make some of these marketing maneuvers work for you. Try out some of these tips to up your marketing game today. 1. Establish and Enhance Your Brand How do potential clients know you? How do they know that they can trust your services? The answer to both of those questions has to do with your brand. Your brand ...

Using PowerPoint Templates For Your Digital Marketing Strategy standard

PowerPoint presentations are everywhere, be it conventions, boardroom meetings or executive conferences. PowerPoint has revolutionized the digital marketing niche and has helped tremendously in promoting the products and services to an audience of potential buyers. A PowerPoint presentation is all about taking your audience on an emotional roller-coaster ride. The presentation is the foundation of the company’s key online marketing activities. You need to carefully plan your digital marketing presentation since it will build awareness about your services, products and brand, as a whole. It is your digital reach which will drive visits to your website, the way you create and deploy digital marketing media plays a crucial role in the same. A digital marketing presentation should encompass and showcase ...

Author ArchivesLindsay Brown