Author ArchivesLindsay Brown

What Companies are Doing to Look After Employee Mental Health standard

Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that can be left at the door when somebody comes into work. Because of this, the need for mental health support and the conversation around mental health in the workplace is growing. More and more employers are looking for new ways to support employees and show that their mental health is something that is important to them. So, what can that look like in a workplace? Mental Health Training Just like employees will receive first aid training for physical health ...

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6 Benefits Of Customer Journey Mapping standard

Businesses at one point in their cycle will turn their focus on customer experience. Buyers form an important part of a business cycle, and while the production process might be great, it's the clients that will be the final determinant of how fast your products sell. The benefits that customers offer to any business have led to better firm-client relations and connections.  A significant way that businesses have turned to for a better customer care experience is journey mapping. These companies are focusing on how to create a map that will give them better insights into their customers' experiences. The customer journey map helps understand what their customers want, their strengths and weaknesses, and how to bridge the customers' relations ...

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Foolproof Tricks To Help You Build Your Brand Identity And Cultivate Awareness standard

As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of marketers say brand awareness is their main goal. Others insist that consistency across branding channels can boost your profits by as much as 23 percent. However, it is not enough to spend time and resources creating an ideal brand for your business if you want it to be successful. Instead, businesses must make a conscious effort to continuously promote and cultivate brand awareness amongst their key markets. Whether it is working to garner more attention for your rebranded website or ...

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Marketing Trends You Should Adopt For Your Business This 2021 standard

Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have got to be extremely attractive using masterful technological effects to draw people in to watch the ad or look at the billboard. The last two years have seen a breakthrough in the digital world that everything now is done through computers or phones, which has a huge effect on marketing and running businesses. To overcome this, there are a few marketing trends that you need to pay attention to and implement in your ...

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Top 5 Ways To Boost Your Podcast standard

This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That's 32 percent of all 12-year-olds.  There is, however, a lot of competition because of the large set of numbers, which show there are around 750,000 different podcasts with more than 30 million episodes. These podcast statistics could be making you wonder if you can build an audience and carve out your niche. How can you boost your podcast with these massive figures at hand?  You likely began podcasting with the intent of creating a community that shares your ...

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3 Reasons Why Your Business Needs Outdoor Banners standard

These days when people think about how to advertise and promote their businesses, they will automatically start researching different digital marketing strategies. A great website, engaging social media, and perfectly optimized online content are all well and good, but there are some simpler, more traditional forms of marketing that are still as successful as they ever were. Outdoor banners have been helping businesses to succeed for decades, and they are an ideal way to bring in new customers and boost sales. Here are 3 reasons why your business needs outdoor banners. 1. To Show Customers Where You Are Despite the famous assertion, just because you have built it, there is absolutely no guarantee that they will come. In order to make ...

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Top Ways to Successfully Use Stock Photography on Your Website standard

Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own, brands use stock photos that can become a good solution when approached smartly. However, it may sometimes happen that stock photos have a weak connection with the brand, so using them leads to a “blur” of positioning and a decrease in audience confidence. Some visuals may not match your corporate identity. To avoid this from happening, we will tell you how to use stock content correctly so that the brand does not suffer ...

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9 Things You Need to Know About Investment Banking standard

Investment banking is not a new career position. While it was one of the main corporate posts for two decades, the financial crisis in the late 2000s has made it recovering ever since. Although the market of corporate and enterprises’ financial development and meeting their investment needs is still on the rise, recently it is heading in the exceptionally right direction and now it is the best time to rise with it. Therefore, if you’re seeing investment banking as a career, here are some basic things you should know about the industry and to help you understand the fundamentals of this career. Modern Outlook Nowadays, the summary of wholesale clients that want more sophisticated financial products than mere intermediating between them and ...

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5 Essential Strategies for Increasing Employee Retention in 2021 standard

87% of HR leaders consider improving employee retention a top priority. But despite that, employee retention hit an all-time low in March of 2020.  The disconnect between these two statistics shows that even though companies understand that employee retention is essential, most of them don't know how to keep employees happy, engaged, and willing to stay in the same organization for longer. The good news is that not everyone is doomed to forever being stuck in an endless loop of employee churn. With a few key strategies, you can completely change how your workplace operates and how employees perceive working for you. Read on, and we'll explore five of the most critical employee retention strategies in 2021 and beyond.  Make Your Employees Feel ...

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4 Social Media Marketing Strategies for Attracting and Gaining New Customers standard

Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media. With over 3.6 billion users worldwide, it's easy to see why social media is a goldmine for marketers. If you make profiles on the most popular social media platforms, you will be able to reach people from practically all demographics from all over the world. But of course, it's not enough to just have those profiles. You also need to know which strategies you need to apply to gain as many customers as possible. Social media monitoring When it comes to ...

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5 Tips For Finding A PR Agency standard

When asked, people are usually more readily able to define social media marketing than public relations (PR). So, could we say social media is gearing up to overtake and replace traditional media?   The answer to that is no. Even though the two share some functions, they retain some specific functions that can’t be served by the other. If traditional media is still relevant, your business needs to be concerned about how it’s improving brand awareness through it. Building your brand through social media alone is limited in its effectiveness. It needs to be supported by PR efforts.   But, what’s the difference? Social media marketing and marketing in general usually employ paid media, while public relations are done through earned or free ...

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8 Things Every Website Owner Should Know standard

If you own a website, it can be difficult to know how to get it off the ground. Your website is important, especially if you are using it as a platform for your business. You need to walk before you can run as there is a lot of information that website owners need to consider when creating a successful presence online. Here are 8 things that every website owner should know. 1. Make It Mobile Friendly Making your website mobile-friendly should be priority number one. The number of smartphone users is growing at an exponential rate, with over three billion people now using a smartphone, this number is only expected to grow at an increased rate. With those statistics in mind, most ...

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3 Reasons Why a Clear Business Strategy Matters in Marketing standard

We know how important it is to set clear objectives when planning a marketing campaign. With a clear set of objectives in mind, the rest of the marketing activities can be planned accordingly. Objectives also help keep different marketing activities – and the use of different instruments – pointing in the right direction. That said, there is something more important than clear marketing objectives. In a challenging market like today, businesses need a clear strategy to survive and stay ahead. More specifically, the business needs to have clear objectives and a strategy for achieving them to have effective marketing tactics. There are good reasons for that. Efficient Communication In a competitive market, you cannot afford to waste communication resources. Everyone else is ...

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Amazing Tips That Will Bring More Attention To Your Website standard

Do you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? But the problem is; if people don't visit your blog how do you generate more traffic and sales. Let's say you were to write a well researched and very high-quality article, you promote it through social media, launch link building, and put in the effort to try other forms of marketing, just so you can grow your traffic and in turn keep your existing audience engaged - This Is called content marketing. But the problem is that there are lots of competitors publishing content online at a very very fast rate; social media marketing isn't just enough to stand out from your competitors, ...

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Doofinder: A Site Search Engine With Artificial-Intelligence Technology standard

Artificial intelligence technology offers unlimited opportunities for online trade. Its tools can be very helpful for making purchasing decisions and have been gaining ground in the last few years. As such, more and more consumers prefer to shop without having to interact with any third parties and use a purchasing process managed by artificial intelligence. To make the most of all these improvements when implementing the design and management of an online store, it can be useful to offer a search engine to simplify the shopping experience – for both the consumer and the seller. Among some of the best options available, you’ll find https://www.doofinder.com/en/: a specialist in site search engines with artificial-intelligence technology, which offers a range of great ...

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6 Ways For Creating Content For Your Website standard

Any web creator would ask, “What makes a great website?” Anyone who wants to create a website must know the type of content that would draw in an avid readership. You can research to see the top trending topics that people look for, but creating a well-laid-out plan is a different story. If you need content creation ideas for your website, the following may give you some ideas on filling your website with relevant content that people will read: 1) Content Curation Chances are you may not have an idea of what types of content you need for your website. If you’re following a specific website, such as in the gaming, entertainment, hobbies, or business niche, you’ll see the elements that make ...

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7 Tips For Creating A Business Pitch Investors Can’t Refuse standard

Is your business on track to become a hit? Maybe you have a brilliant idea but need to rally funds to bring it to life. New businesses sprout up every day — there were 800k startups in 2020 — and raising capital is crucial. But how will you garner funds? It sounds like you need to learn how to make a great business pitch. A successful pitch illuminates the market demand and your solution in an authentic way. How will you prove the business is viable?  Keep reading for the best strategies for creating a business pitch investors can’t resist.  1) Write a compelling story A story moves people more than numbers and cold hard data. So, instead of leading with digits, tell ...

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Top Ways to Build Life-Long Customer Relationships standard

No business can become a success without good customer relationships. Regardless of the size of your enterprise and the industry it belongs to, rest assured, the way you care about your clientele can mean the difference between steady growth in the market (read boosted revenues) and quick disappearance from the scene. Building sound relationships with their customers is especially important for small businesses that are usually one of the most vulnerable categories in terms of coping with the highly competitive environment. Did you know that almost 80% of customers claim that they always give preference to a brand that sends a message it does care about their needs and understand them? Let’s face it, in these days and age, people ...

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How To Make Your Remote Workers Feel Connected standard

Achieving success in the world of small business is extremely challenging, as most small business owners have many companies they compete against. If you want to get an edge over your competitors, assembling a team of highly-motivated and experienced employees is important. Over the past year, more business owners have started to use remote workers to fill their vacant positions. SInce so many businesses were forced to close their doors in response to the COVID-19 health pandemic, many employees were sent home to work for the first time. If you have employees working remotely, it can be a challenge to manage them effectively in this new environment. Making your remote employees feel connected is crucial when trying to keep them both ...

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5 Ways to Improve Your Work Productivity During COVID19 standard

Whether you’re working from home, starting your own business, or working in the office, the COVID19 crisis has definitely changed the way that many of us work over the past year. As a result, many of us have been struggling to stay as productive as we normally would be, especially when times are so uncertain. Thankfully, there are several lifestyle changes that you can make that will not only improve your workplace productivity but also your overall health and wellbeing. Improve Your Posture: If you have bad posture, then you might be dealing with symptoms like a sore back or shoulders after a few hours of work. Sitting in one place for a long period of time can be a huge ...

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Boost Your Lead Generation and Improve Conversion Rates With CRM System standard

There is no denying the fact that one of the leading aspects of any modern business is the idea of lead nurturing. Today, if your website isn't strong enough in terms of lead generation, it will be hard for you to sustain the online presence of your business in the long run. Luckily, with the evolution of technology and the internet, we have now what is known as the “CRM system”. If you do not know, the CRM system has emerged as a popular method to improve the leads of a website. In this feature, we will help you draw a strong connection with CRM and lead generation. Before we move on to discuss the crux of this discussion, it ...

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How to Choose Voice Talent Perfect for Your Next Campaign standard

If you are preparing to choose voice talent for your next campaign then look no further as this article sets out the 7 key points to consider when deciding how to choose that perfect voice talent. Choosing the right talent is essential, and if you pick wrong then you face the potential of causing long-lasting damage to your campaign. So take the time to thoroughly research and do not rush choosing your voice actor. 1. Preparation The saying ‘if you fail to prepare, then prepare to fail’ is quite apt in this context. Preparation is vital to the successful execution of your campaign. There are many things you need to consider before jumping and picking an actor. For instance, you ...

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What You Should Know About Digital Marketing standard

Over the past few years, technology advancements have been on an upward trend. Many industries and businesses have adopted modern technology in various operations, with a majority making use of the internet and other forms of digital technology. If you guessed right, marketing is one of the areas where digital technology is heavily applied these days. Simply put, digital marketing is an approach of marketing where products and services are promoted through the use of the internet and tech gadgets such as computers, tabs, laptops, and mobile devices. It basically takes advantage of how the internet and the various tech devices have gained huge popularity among populations. However, digital marketing involves more than meets the eye. From placing ads for your ...

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8 Ways Proper Content Marketing Can Help Your PPC Efforts standard

PPC or pay-per-click may seem like an obsolete marketing technique but when properly done, it can give you a lot of engagement and room for financial gain. Of course, PPC marketing is not as easy as it seems as for it to work, it’s a must that you get people to click on your outbound links. This isn’t easy if you think about it as people have varying interests and needs. Although hard, there is a way to make your PPC scheme more effective. As it’s a results-based form of marketing, it’s a must that you get more people to follow through on the links on your page. The best way to make sure that you get the best engagement ...

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5 Effective Marketing Strategies Startups Should Utilize in 2021 standard

As an entrepreneur, your business is your pride and joy. Once you’ve gained the credentials and experience needed to launch a startup, knowing how to attract clients and customers to your business can be challenging. The way you market your brand can be the difference between establishing a successful company and failing, so to spread awareness and ensure the right people see your products or services, here are some of the top marketing tactics to implement into your operation this year. Create Social Media Pages Whether you’re a fan of social media or not, all new businesses need to establish a social media presence to survive. When you factor in that billions of people across the world use the internet and social ...

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