Author ArchivesLindsay Brown

How to Start a Marketing Agency standard

If you have entrepreneurial dreams and also happen to have a passion for marketing, then the idea of starting a professional agency might have already crossed your mind. It’s a great opportunity to bring together your ambition of being a business owner with your talent for creating brilliant campaigns and working with those clients, but that doesn’t mean pursuing this dream will be easy. If you want to start a marketing agency in the future, below are a few points to consider, before you start making any financial commitments to starting a business. Study You might already have a degree in marketing if you chose to study this at college, or perhaps another business subject. While a lot of marketing knowledge ...

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5 Guaranteed Strategies To Skyrocket Your Mortgage Marketing Success standard

Buying a home is the desire of many. Right from the time people are employed, they start saving part of their income to buy their dream home. The real estate market is one of the best performing businesses globally. As a result, it has attracted many investors who’ve pumped millions of dollars into the market. Apart from saving your finances for years to buy your perfect home, there’s always another alternative: taking a mortgage loan and paying it within an agreed period. But even though many people want to take a mortgage loan, they may not know that mortgage agencies advance such loans at favorable terms, unlike other financial institutions. If you’d like to grow your mortgage business, you may need ...

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5 Content Frameworks That Drive Quality Leads standard

Digital marketing is said to be essential for every business that wants to grow revenues quickly. However, your revenues can only increase if you're getting quality leads from your marketing efforts. One of the digital marketing strategies you can leverage is ensuring that you're churning out quality content to your target audience. Writing content that generates leads which later converts into customers is a skill that can't be attained overnight. It may require you to take online content marketing courses or hire experts who can churn out awesome and engaging content for you. You need not fall into the misconception that the more content you write, the more leads you get. Not all content produces leads, maybe because it's not tailored ...

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Real Estate Advice: The Use of Digital Tools in Today’s Seller’s Market standard

If you’re in the real estate business, you’re probably well aware that we’re deep in the midst of an aggressive seller’s market. Even with the average price of real estate being well-above market value, homes are selling like snow cones in July. And this trend is showing no signs of slowing down.   So how do you take advantage of this situation as a real estate agent? The answer is by using the available digital tools that have seen an upward tick in the adoption of innovative technology.   Today’s digital landscape is vast, and it's evolving at a rapid pace. If you’re not on board now, learning and mastering these tools, you actually might risk falling behind in your game as a ...

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How to Grow Your Membership Site With Digital Marketing standard

Regardless of the size of your membership business, digital marketing is definitely one of the most effective ways to grow and expand. But with so many digital marketing strategies out there, how do you choose the best ones for your membership website?  In this article, we’re offering a list of 7 effective digital marketing strategies that will help you grow your membership site quickly and easily.  1. Use a Membership Plugin While the main feature of a WordPress membership plugin is its ability to put your content in a restricted area that can only be accessed by members, this valuable tool can do a lot more.  The right plugin can make WordPress membership management much easier by providing integration with your CRM, tag-based ...

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How Your Small Business Can Reduce Potential Payroll Fraud standard

The topic of payroll fraud has been on the rise lately. Everyone from small business owners to employees is concerned about it, and for a good reason! Payroll fraud can lead to a reduction in revenue for your small business, as well as legal problems if you don't take steps to prevent it. In this article, we'll discuss how you can reduce potential payroll fraud by implementing specific strategies. What Is Payroll Fraud? Payroll fraud is a type of theft that is committed by a current or former employee of an organization, including both the public and private sectors. The crime involves misreporting the hours worked or outright fabrication of time in order to collect undeserved paychecks. Payroll fraud has many forms: Payroll padding ...

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8 Signs Your Business Needs Lead Generation standard

Lead generation is the lifeblood of any business. Without generating leads, it will be impossible to grow your business. It is because you are not getting new customers to keep streams of revenues coming.  There are two ways to grow businesses:  Get more money from existing customers Get new customers If you run a small business, you can benefit a lot from launching an online lead generation campaign powered by a lead generation company.  How do you know that you should get a lead generation service? Consider the following.  Your company is new. If you are running a startup, chances are your funds are stretched for the interim, and you are still in the stage of hiring staff members and acquiring new tools and ...

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10 Solutions to Streamline B2B Marketing And Sales standard

Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B marketing and sales, your marketing technology stack can make a difference in efficiency and productivity. Plus, it keep things up-to-date for you. So, if you’re a B2B marketer who wants to streamline sales and marketing, below are some of the solutions you should consider: 1. Project Management Tools In terms of critical B2B activities, it’s tough to achieve a real return on investment (ROI) until you focus on alignment and break down crucial business goals. Since there are teams involved in running a business, it’s ...

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4 Strategies To Build A Strong Brand On Social Media standard

The brand of a company is pretty much the skeleton of the business. Everybody can recognize your products and services by simply reading or hearing your brand name. You may have gone a long way to establish a strong brand in the industry. However, have you recently checked your brand performance on social media? Are you getting enough likes, shares, and some other actions on your social profiles? Whatever business segment you belong to, you’ll need to establish your brand strength in the virtual context as much as in the physical world. In an era where social media is generating a lot of attention among your target consumers, now's the time to prep your brand to become more than just ...

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Native Advertising: What It Is and How to Use It Most Effectively standard

There are more and more advertisements. Everywhere we see advertisements for goods, services, entertainment as on https://tonybet.com/en/live-casino/poker. Because of this variety and sheer number, fewer and fewer people want to watch it. Users turn on blockers, and advertisers are looking for ways to bypass this resistance and sell a product or service. And one of them is native advertising. Today we'll tell you how businesses can work with this marketing tool, not scare away, but attract audiences. What Is Native Advertising? According to researchers, users are gradually getting used to advertising messages and ignore them. What should advertisers do? Mask advertising as natural content. Native, or natural advertising, mimics the environment. It differs from conventional advertising because it is perceived as part of ...

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4 Essential Steps to Developing a Marketing Strategy for Your Business standard

Every business needs a marketing strategy. It's crucial for engaging customers, building a solid reputation, making sales, and countless other reasons that make it almost impossible to succeed without a comprehensive and well-planned marketing strategy. But although there are countless marketing approaches you could go with, merely copying what others are doing is not going to cut it. Each business and each market are unique, which is why you need to figure out what your situation is and only then apply the best practices that are used today. Luckily, there are steps you can follow to understand what your business is about, who your customers are, and what's the best way to get in front of them and get them to ...

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How to Improve the Efficiency of Your Marketing Agency standard

The business world we currently live in is different from the traditional world we knew a decade ago. In the active startup culture, what sets a successful marketing agency from a struggling one is continuous improvement. However, it is not always easy to run a marketing agency and constantly endeavor advancement. From sales, marketing, hiring, financials to client management, the list is endless. However, ensuring results for your clients and delivering on commitments can not be possible without consistently improving your company's efficiency.  With that being said, keep on reading if you are looking for approaches to advance the efficiency of your marketing agency. #1 Check you have a sound business plan The most important thing you need to have to run a ...

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A Look at How Advertising Has Changed Over the Years standard

Over the years, advertising has taken on many new forms so that it is a continually evolving industry. You have probably never stopped to think about it but, even as far back as the ancient Egyptians, some form of advertising existed. Those carvings on steel found by archaeologists are believed to be a form of early advertising, which is actually quite possible. Outdoor marketplaces were where most commerce took place. Craftsmen and farmers brought their wares to be sold, so it stands to reason they would want word to get around promoting their goods. Even in the humblest beginnings of commerce you can find examples of early marketing or advertising which have seen a myriad of evolutions along the way ...

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6 Ways Marketing and Accounting Overlap standard

When it comes to departmental differences, there's perhaps no greater dichotomy between marketing and accounting. These career paths tend to attract dramatically different personalities and offer contrasting experiences in their day-to-day work. However, one cannot survive without the other. There's a surprising amount of overlap between marketing and accounting initiatives. The better firms can bridge that gap, the more collaborative and productive the company will become. Here are six ways marketing and accounting can work together to create the proverbial dream team. Through HR, Recruitment, and Hiring Recruiting and the hiring process is a sweet spot where accounting and marketing come together under the umbrella of human resources (HR). Regardless of which position a company is hiring for, it's important to have feedback from ...

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5 Different Types of Digital Marketing Strategies to Use for Your Business standard

By now, many business owners are familiar with the different types of digital marketing. Digital marketing is just like traditional marketing, except all marketing efforts are done online. The most common types of digital marketing include affiliate marketing, content marketing, email marketing, and social media marketing. However, there are a few other different types of digital marketing, all of which could be helpful to your business. #1: Marketing Automation Marketing automation is software that businesses use for repetitive marketing tasks in order to promote their products and services. One of the most popular marketing operations that are automated is that of email marketing. When current customers subscribe to a business’s newsletter, they receive information about sales, new products, and other things ...

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How to enhance digital customer journeys with the automation tools for telecom? standard

The strong tendency towards digital solutions is visible in practically every sector - from e-commerce and telecom services to travel and mobility. To make the most out of this change, it's worth taking advantage of the potential of automation. How can your company benefit from automized IT telecommunications solutions? With the progressive digitalization of our economy, automation tools will be gaining increasing popularity. In some sectors, like in the telecommunications industry, they've already become a fundamental part of the business process. Others are slowly moving in this direction. That doesn't mean, however, that the expansion of automation leads to downsizing. Quite contrarily - it can optimize the effectiveness of the employees, allowing them to focus on more creative and demanding tasks ...

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Three Secret Tools You Should Know As a Marketer standard

In a field as competitive as marketing, it pays to know a few tips and tricks to help you succeed. If you want to stand out, you need to know how to use various tools to give you an edge against the competition. With so many different options available, these three secret tools are the ones every marketer should know. Automate Your Social Media Accounts With Jarvee Jarvee is a Windows application that allows users to add multiple social media accounts and schedule posts. With Jarvee, users can automate content posting for Facebook, LinkedIn, Twitter, Instagram, Tumblr, and Youtube by using a simple bot. Bear in mind you will need proxies to bypass certain restrictions and use Jarvee without getting an ...

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Top Mistakes People Make With LinkedIn Marketing standard

When you think about social media marketing, you may believe you can take a universal approach to its use. Twitter, Instagram, Facebook, and even YouTube tend to offer similar marketing methods to make your job just a little bit easier. However, LinkedIn can be different, as you’re appealing to a different audience in many respects. If you have not taken the time to gain an in-depth understanding of how LinkedIn works, you may be at risk of making some of the following mistakes: Failure to Check in Daily To benefit from quality lead generation on LinkedIn, it’s important to log into your account daily to connect with those around you and build lasting relationships. Publish updates on what you’re doing, accept any ...

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Marketing Lessons to Learn from Online Gambling standard

As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling. The Power of SEO Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number ...

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Marketing: How To Properly Promote Your Product Online standard

Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a day-to-day basis. The changing algorithms, evolving technology, and growing competition could all seem overwhelming if you are not familiar with the tools to promote your product online. While one cannot master it all overnight and see results, following these steps will help you promote your product online the right way. Invest In Email Marketing Many people argue that email marketing is dead, and hence companies shouldn't invest their time and resources in it. However, digital ...

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How to Improve Customer Communication for Your Marketing Business standard

Every business needs to be able to effectively communicate with its customers. However, it’s likely even more important for marketing businesses.  As a marketing business, your entire brand is built upon your communication skills. If you can’t effectively communicate with your customers, they’ll have a hard time believing you’re able to communicate with an audience on their behalf. So, it’s essential that you’re always on the lookout for ways to improve your customer communication.  When you consider that customers will stop doing business with an organization if they experience poor communication, it’s even more apparent. Below, we’ll outline a few ways you can improve customer communication within your marketing business and hopefully ensure each of your customers has a good experience ...

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5 Ways Businesses Can Improve Web Accessibility standard

Today, most people depend on the Internet to find information and access various products and services. For this reason, many companies have created sites where their clients can reach them easily. With the help of a web page, firms can also expand their customer base significantly by exposing them to worldwide consumers. As a result, the enterprise is more likely to see an improvement in its revenue. In addition, it could also boost their profitability and enhance growth as well. What Limits Excellent User Experience on a Website? Despite the several advantages the Internet offers customers, many sites aren’t accessible, especially to people living with disabilities. Some factors hindering excellent user experience (UX) on a web page are low vision, blindness, as ...

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Major Benefits of Utilizing Effective Business Coaching standard

First, let's find out what a business coach is exactly, just in case you aren’t exactly sure. Business coaches are some of the best entrepreneurs and executives who have created successful businesses looking to help others be successful. Pretty neat concept, huh? These coaches will assist you in reaching your goal and hold you accountable, so you can accomplish your goals. This type of coach won't hold your hand and tell you step-by-step tell you how to run your business. Instead, their goal is to help you come to understand what is most important to you. They will help you learn how to become a better leader, build a great team, and teach you how to improve your focus. Sounds like ...

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3 High-Powered Career Paths to Consider Prior to Attending College standard

You’re heading off to school and you want to major in a field that will lend itself to a vibrant career, right? Well, though everyone heads off to college with the same intention (more or less), the career space is vast, and sometimes all of the options we’re given can be overwhelming. So, how do you decide which educational pathway to take in order to ensure that you’ll land a good paying job? The answer is simple, and this is done through research, understanding your own interests, and looking at the job growth projections for a specific field. Whether you’re looking in the healthcare industry, marketing, or any other viable industry with long-term projected job growth, understanding the job market for these ...

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The Do’s and Don’ts of Branded Vehicles standard

Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope. But it has to be done properly to be efficient. If you don’t get it right, you might end up wasting thousands of dollars branding your fleet without results. It could even backfire on you if done incorrectly. Let’s take a look at some of the things you should do and also avoid when branding your vehicle. Do - Keep Things as Neat as Possible One of the biggest mistakes when designing ...

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