Lindsay Brown, Author at Modern Marketing Partners

7 Tips For Creating A Business Pitch Investors Can’t Refuse standard

Is your business on track to become a hit? Maybe you have a brilliant idea but need to rally funds to bring it to life. New businesses sprout up every day — there were 800k startups in 2020 — and raising capital is crucial. But how will you garner funds? It sounds like you need to learn how to make a great business pitch. A successful pitch illuminates the market demand and your solution in an authentic way. How will you prove the business is viable? Keep reading for the best strategies for creating a business pitch investors can’t resist. 1) Write a compelling story A story moves people more than numbers and cold hard data. So, instead of leading with digits, tell ...

Top Ways to Build Life-Long Customer Relationships standard

No business can become a success without good customer relationships. Regardless of the size of your enterprise and the industry it belongs to, rest assured, the way you care about your clientele can mean the difference between steady growth in the market (read boosted revenues) and quick disappearance from the scene. Building sound relationships with their customers is especially important for small businesses that are usually one of the most vulnerable categories in terms of coping with the highly competitive environment. Did you know that almost 80% of customers claim that they always give preference to a brand that sends a message it does care about their needs and understand them? Let’s face it, in these days and age, people ...

How To Make Your Remote Workers Feel Connected standard

Achieving success in the world of small business is extremely challenging, as most small business owners have many companies they compete against. If you want to get an edge over your competitors, assembling a team of highly-motivated and experienced employees is important. Over the past year, more business owners have started to use remote workers to fill their vacant positions. SInce so many businesses were forced to close their doors in response to the COVID-19 health pandemic, many employees were sent home to work for the first time. If you have employees working remotely, it can be a challenge to manage them effectively in this new environment. Making your remote employees feel connected is crucial when trying to keep them both ...

5 Ways to Improve Your Work Productivity During COVID19 standard

Whether you’re working from home, starting your own business, or working in the office, the COVID19 crisis has definitely changed the way that many of us work over the past year. As a result, many of us have been struggling to stay as productive as we normally would be, especially when times are so uncertain. Thankfully, there are several lifestyle changes that you can make that will not only improve your workplace productivity but also your overall health and wellbeing. Improve Your Posture: If you have bad posture, then you might be dealing with symptoms like a sore back or shoulders after a few hours of work. Sitting in one place for a long period of time can be a huge ...

Boost Your Lead Generation and Improve Conversion Rates With CRM System standard

There is no denying the fact that one of the leading aspects of any modern business is the idea of lead nurturing. Today, if your website isn't strong enough in terms of lead generation, it will be hard for you to sustain the online presence of your business in the long run. Luckily, with the evolution of technology and the internet, we have now what is known as the “CRM system”. If you do not know, the CRM system has emerged as a popular method to improve the leads of a website. In this feature, we will help you draw a strong connection with CRM and lead generation. Before we move on to discuss the crux of this discussion, it ...

How to Choose Voice Talent Perfect for Your Next Campaign standard

If you are preparing to choose voice talent for your next campaign then look no further as this article sets out the 7 key points to consider when deciding how to choose that perfect voice talent. Choosing the right talent is essential, and if you pick wrong then you face the potential of causing long-lasting damage to your campaign. So take the time to thoroughly research and do not rush choosing your voice actor. 1. Preparation The saying ‘if you fail to prepare, then prepare to fail’ is quite apt in this context. Preparation is vital to the successful execution of your campaign. There are many things you need to consider before jumping and picking an actor. For instance, you ...

What You Should Know About Digital Marketing standard

Over the past few years, technology advancements have been on an upward trend. Many industries and businesses have adopted modern technology in various operations, with a majority making use of the internet and other forms of digital technology. If you guessed right, marketing is one of the areas where digital technology is heavily applied these days. Simply put, digital marketing is an approach of marketing where products and services are promoted through the use of the internet and tech gadgets such as computers, tabs, laptops, and mobile devices. It basically takes advantage of how the internet and the various tech devices have gained huge popularity among populations. However, digital marketing involves more than meets the eye. From placing ads for your ...

8 Ways Proper Content Marketing Can Help Your PPC Efforts standard

PPC or pay-per-click may seem like an obsolete marketing technique but when properly done, it can give you a lot of engagement and room for financial gain. Of course, PPC marketing is not as easy as it seems as for it to work, it’s a must that you get people to click on your outbound links. This isn’t easy if you think about it as people have varying interests and needs. Although hard, there is a way to make your PPC scheme more effective. As it’s a results-based form of marketing, it’s a must that you get more people to follow through on the links on your page. The best way to make sure that you get the best engagement ...

5 Effective Marketing Strategies Startups Should Utilize in 2021 standard

As an entrepreneur, your business is your pride and joy. Once you’ve gained the credentials and experience needed to launch a startup, knowing how to attract clients and customers to your business can be challenging. The way you market your brand can be the difference between establishing a successful company and failing, so to spread awareness and ensure the right people see your products or services, here are some of the top marketing tactics to implement into your operation this year. Create Social Media Pages Whether you’re a fan of social media or not, all new businesses need to establish a social media presence to survive. When you factor in that billions of people across the world use the internet and social ...

Key Digital Marketing Trends to Watch Out For in 2021 standard

The COVID-19 pandemic has shifted the way how organizations work. We've seen more products move on the web and employees will keep on working distantly for at least one more year from now. Customer reactions to COVID-19 have brought to perspective marketing trends that you can expect in 2021. In this article, we look at the key trends for 2021 that your business needs to consider. It will help you in holding current clients and getting more traffic, leads, and income. Social media will become much more important Businesses ought to commit more resources to online media marketing in 2021. During the COVID-19 pandemic, advertisers are progressively focusing on client retention, which will proceed well into 2021. The pandemic has drastically ...

Top Tips for Reducing Spam Emails standard

Phishing. Advertising. Scams. Inappropriate content. Everybody has been on the receiving end of spam emails, but nobody wants it. It clogs your inbox, makes it difficult to find important emails, and potentially puts your computer, finances, or identity at risk. The good news is that you don’t just have to accept spam as part of everyday modern life. Follow these tips for how to reduce the amount of spam you receive and regain control of your inbox. Use a Spam Filter The most efficient way of stopping spam is to use a spam filter, which does the legwork for you. They scan incoming emails, checking the sender information and any attachments against known threats, automatically deleting or sending those it flags ...

4 Positive Steps to Take in Digital Marketing This Year standard

While last year certainly had some challenges, it’s important to clear your mind and refocus on the year ahead. Some businesses will indeed seek to pull back and stay self-contained, however, when doing so, the opportunity for growth is lost. Given that digital marketing and the online world have considerable low-cost, fast-growth potential, it shouldn’t be ignored out of fear. Stride positively this year with these 4 steps for digital marketing in your business. 1. Truly Embrace Social Media You may have a love/hate relationship with social media. But few people can deny its growing influence in business and how it relates to branding. It’s difficult to handle it in-house, especially when your business attention is necessarily elsewhere. If this is the case, ...

19th of January, 2021
In: Marketing Strategies, Marketing Tactics
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Are Your Marketing Tactics Outdated? Four Signs You Need an Overhaul standard

Marketing moves so fast nowadays that even new businesses can be behind the curve. Although there will always be trends that come and go, there tends to be major evolutions in the field of digital marketing that impact every industry's performance. Knowing which concepts you need to adopt as principles will enable you to routinely improve your marketing campaigns' performance without wasting money or time on strategies that don't resonate with your audience. Below are five signs that your marketing could use a tune-up. You're Wasting Time and Money on Press Releases Client outreach has evolved over the last decade to the point where most formal press releases are obsolete. Modern PR is digital, and unless you're a large-scale company with ...

6 Starting Points for Improving Your Website SEO standard

Many business owners are aware of the power of SEO. However, SEO is a complex and multi-faceted tool that even specialists sometimes struggle with. This complexity leaves many business owners wondering where they should start and how to set priorities. This overwhelming feeling is caused by the many moving parts of SEO, leaving many business owners stuck in a state of inaction. The best bet is to choose some simple-yet-effective changes as starting points. Here are six to get you started. Start Monitoring Analytics Before you do anything else for SEO, ensure that you have your Google Analytics activated and monitoring. The data provided by this free service can give you valuable insights into what's working in your business and what needs ...

What Do You Need for a Marketing Career? standard

Marketing is a popular and diverse career option for people from all backgrounds. As the world continues to evolve and customer preferences change, marketing is becoming an increasingly diverse practice. These days, you can build a career in everything from SEO and content production, to social media and email marketing. One great thing about working in this industry is that it’s unlikely demand for you will become obsolete. Although you may need to learn new skills over time, companies will always need marketing professionals to help them reach their target audience. At the same time, there’s plenty of ways to shake up your career by working on different projects. However, you will need a few things to get started ...

5 Easy Ways to Make Your Brand More Visible standard

Before a customer can engage with you and buy a product or service, they need to be aware of your brand. If no-one knows about your company, you’ll never be able to build a customer base, which is why improving your brand’s visibility is essential for success. To start acquiring new customers and increasing your profits, take a look at these five easy ways to make your brand more visible: 1. Upgrade Your SEO Strategy Telling people your URL isn’t an effective way to drive traffic to your website. More than two thirds of online experiences start with a search engine, so it’s vital to focus on your SEO strategy. When your site ranks highly for related keywords, you’ll see a ...

5 Factors you should consider while choosing a Multi-Country Payroll System standard

A Payroll expert knows very well that even handling local payrolls has its own set of intricacies and complications. However, when you expand your business globally, you need to manage a successful payroll system based on local laws and regulations. As this situation persists, many business owners are looking forward to integrating with the global payroll software pricing system. Here are the five factors you should consider while considering a multi-country payroll system. 1) Locality expertise When you provide the tasks of managing the global payroll system to your internal team, they struggle to identify the wage requirements, language, and regulations. It is certainly not wise to rely on them. For example, European countries like Spain and Switzerland speaks four languages. So, it is tedious ...

Four Reasons to Invest in a Good Business Coach standard

Even the biggest and best entrepreneurs in the world like Steve Jobs and Jeff Bezos use business coaches because they know just how helpful it can be when it comes to running a successful company. No matter whether you are just starting out or have been running your business for a while, or the size of your business, a good coach can help you succeed in a wide range of ways by pointing out opportunities that you can’t see and help you figure out what needs to be changed or improved. Here are some of the main reasons why investing in a business coach is worthwhile. Get Personalized Advice: There’s definitely no shortage of business advice out there - a quick ...

5 Ways SEO Online Marketing Can Improve Your Business standard

There seem to be countless ways to utilize online marketing in order to improve your business. However, not all of these are created equal. It's important to figure out which strategies are best for your business, compare what is available to you, and decide on the best way to spend your budget. SEO, which stands for search engine optimization, is widely considered one of the most important marketing strategies in growing your business. Keep reading below to learn five ways that SEO can improve your business. 1. Exposure By utilizing Search Engine Optimization, you're also marketing your business to millions of people; you can even break this figure down to about 67 thousand. Why might you break this down, you ask? This ...

Top 5 Most Important Tips for Mastering Your SEO Content standard

If you are a content writer and want to improve your SEO content writing skills, you must know that SEO and content go hand in hand. Sure, you can always reach out to SEO content writing services at low price but creating content on your own is a rewarding job. It not only polishes your writing skills but also helps you stand out among the competition. So, if you do not want your content to get lost somewhere on search pages, make sure to heed these tips mentioned in the article. 1. Identify Your Ideal Audience First things first, before you create the content, you need to identify your target audience or clients. This is probably the most important yet often ...

What Opportunities Do Low-Cost Franchises Offer to Business Partners standard

Investing in a franchise is mistakenly considered a big investment by many people. While there is no doubt that some franchises can cost you an arm and a leg to invest in, there are other low-cost franchises that can be quite gentle on your checkbook. There is no need to start a business from scratch and handle all the legal and logistic mayhem that can arise when you can simply invest in an established low-cost franchise. We’ve gathered a list of some of the best opportunities that business partners can make use of when they invest in a low-cost franchise. Location Variety If franchisees are known for one thing, it’s for their accessibility to a lot of consumers. Whether it’s in ...

5 Business Lessons You Should Have Learned In 2020 standard

Each year presents new challenges to businesses, but no one could have prepared for what 2020 would bring. With the political, economic, and social issues, compounded with the ongoing Covid-19 crisis, brands have struggled to cope. Doing business through a global pandemic has been difficult. However, as FirstLight Home Care CEO Jeff Bevis highlights, some of the changes taking place now may force businesses to be more adaptable and resilient, which isn’t a bad thing. The challenge for you now is to monitor these changes and adjust accordingly. Here are some of the things that every business owner should have learned from 2020: Be open to innovation Quarantines and lockdowns have changed customer behavior and movement, so brands need to think creatively ...

7 Foundational Elements You Must Think About When Advertising Your New Auckland, NZ Business standard

Congratulations! Starting a business is an admirable feat. A life goal for many, starting such an endeavor is something to be celebrated! Now that you have your idea, name, and product all figured out, it is time to think about advertising! Wanting to help you work smarter and not harder, we crafted a list of 7 foundational elements you must think about when advertising your new business. 1. Search Engine Optimization Everyone is quick to search the internet for their needs. Google, Bing, Yahoo, and beyond are usually the first step in people's search to find exactly what they are looking for. With search engine optimization, you can ensure that your business pops up in the results. The best way to ...

How to Increase Brand Awareness for Your Startup: The Ultimate Guide standard

Whether you operate in the food and hospitality sector, have your own online coffee store, or concentrate on health and fitness, the amount of success your startup receives will be determined by how you market and promote it. Once you’ve established your target audience, here is the ultimate guide on how to boost brand awareness for your startup. Use Social Media Whether you’re a fan or prefer to avoid it, know that social media is a powerful platform that all startups should use. With the COVID-19 outbreak transforming the way businesses operate, more and more startups are running their services online. Setting up a business page on social media can be a fantastic way to connect with consumers, keep your audience ...

11th of November, 2020
In: Marketing Strategies, Public Relations
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Marketing and Public Relations in Challenging Times image

The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett. Marketing And PR In Uncertain Times Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use communication to build a relationship. Granted, one is more intimate than the other, but for relationships to survive during a pandemic-inspired lockdown, they do need some attention. Do You Say It Best When You Say Nothing At ...

Author ArchivesLindsay Brown