Author ArchivesLindsay Brown

3 Things to Look For While Hiring An SEO Consultant standard

Search engine optimization or SEO is defined as the technology implemented to improve the quality & quantity of traffic to a certain site. It can simply be broken down into three parts; Traffic quality: It helps to improve the quality of traffic by attracting visitors to your site. It refers to organic traffic, for instance, if someone is in search of ladies' tops, & your site is selling the same thing. This will be the genuine traffic which is interested in your product.  Traffic quantity: When someone will click on your site through any SERP, he'll be automatically converted to the visitor & added to the number of people visiting your site, thus increasing the traffic.  Organic results: This ...

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8 Sales Enablement Tools To Empower Your Sales Department standard

Sales enablement is the process of providing your salespeople with the necessary tools, content, and other resources to help them connect with your clients. This leads to a smoother buyer journey, which results in more sales and higher customer retention.  And since it’s five times more expensive to acquire new clients than to retain existing ones, sales reps should be ready to meet the needs of their prospects and effectively engage buyers. What is a sales enablement tool? Sales enablement tools help automate and measure sales enablement programs. They also make it easier for your company to distribute, access, and leverage customer-facing content.  These tools provide insight into how the market responds to your marketing efforts. They may comprise information and knowledge that ...

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4 Tips to Strengthen Your Digital Marketing Team standard

Marketing has transformed since the early days of the internet, with new concepts like SEO, CRO, etc. The days of opening a newspaper or catching a new commercial on television are behind us. Today, we use the internet to bring our marketing teams along with digital trends. Companies used to have dedicated digital marketing teams working for them. But today, it’s not unusual for the average marketing department to dabble in everything, including internet outreach! That’s why you need a qualified and organized team of experts that can keep up. Otherwise, you’ll never beat your competitors when it comes to digital marketing. These 4 tips will help you manage your marketing team towards your outreach goals. 1) Decide on a Strategy In every ...

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5 Tips For Hiring Your Dream Digital Marketing Team standard

Adding talented people to your digital marketing team may seem easy enough in theory. You need to seek out qualified individuals, convince them why you’re the right company for them, and bring them on board. Once they’re on your team, you have to focus on keeping them happy and allowing them different opportunities within your company. Unfortunately, it isn’t this simple. You won’t always get a stack of glowing resumes on your desk, and even the best credentials doesn’t mean that candidate is ideal for your workplace. With this in mind, here are some general tips to implement when you’re hiring your dream digital marketing team: 1) Avoid Hiring Full-Stack Marketers A full-stack marketer is someone who’s familiar with a variety of marketing ...

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6 Things That Make or Break Your Fashion Retail Business standard

Looking to increase sales in your fashion retail store? The retail industry can be very competitive, so you need to find something that makes you stand out from the crowd.  How can you provide more value to your customers? The answer is: by relying on technology. According to the National Retail Federation, more than 65% of customers say that shopping technologies and innovations improved their experience, In addition, 3 out of 5 consumers say that retail’s investment in technology is improving their experience both online and in-store.  In this article, we’re discussing how retail companies can use technology to increase sales and overall store performance.  1. Use Management Software Software is one of the most important tools that every business needs to have. ...

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5 Tips to Help You Attract Qualified Traffic to Your B2C Website standard

Attracting the right people is probably one of the biggest challenges business owners and marketers face.  If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results. In this article, we’re offering 5 tips that will help you generate website visitors that convert.  1. Make Sure Your Website Rocks Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For ...

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Going into New Ventures: Marketing Guidelines You Should Follow standard

Creating a marketing strategy is a very important step when starting a new business, but many small business owners have little experience in online marketing. Figuring out all aspects of marketing isn’t as easy as new methods and techniques emerge on a daily basis. In addition, what might work for one business might not work for another. It all depends on your goals, niche, target market, branding, etc.  However, there are several marketing techniques that are always effective and can help any small business to get new customers and increase sales.  In this article, we'll help you build an effective marketing strategy to help you attract new clients and grow your business. 1. Define Your Goals The first thing you need to do ...

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How to Optimize Underperforming Pages to Get Higher Rankings standard

Maintaining a website is much more complicated than just putting up pages with various content. There are different reasons why people put up their websites. Some maintain blogs and webpages as part of their hobby or side job. Many companies and brands put up their online shops to reach out to more customers and get more income. If you are running your site, another goal is to generate traffic that will bring it up the top ranks in different search engines. This can be challenging if you do not know the proper way in boosting your page's performance. In learning how to optimize your site, there are some factors you have to know. Informational Content Whatever the purpose of your website ...

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How to Fund Your Latest Marketing Campaign standard

Whether you’re launching your first marketing campaign ever, or you’ve run hundreds over the years, you’ll need to find ways to fund it. Marketing campaigns don’t generate income overnight, and neither does your business. Especially for start-ups or new businesses, you’ll need to come up with the money to fund your campaigns, and because of this, marketing often falls low on the priority list. Operational costs will always come before marketing, but your marketing campaign will help you reach your target audience and potential customers. There are many funding options available to business owners, and by combining these, you’ll easily be able to cover the costs of your next marketing campaign. Notable marketing campaigns Before you start planning out your marketing campaign, ...

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How to Make Full Use of AI for Your Business standard

It's impossible to talk about innovation without mentioning artificial intelligence. As organizations across different industries aim to maximize their profits, using automated platforms has become almost like a requirement for getting ahead of the curve. Then again, many businesses struggle with adopting AI-powered tools for increasing efficiency, but this is mostly because there is a lack of understanding of what such tools can actually do. Success in the modern business landscape will certainly rely on how you incorporate AI to complex and time-consuming processes. For that, let's look at a few practical ways you can make your investment in AI tools worth your while. Focus on streamlining prevalent issues Managing every component of your organization is tedious at best. You will need to ...

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Make Your Contracting Services More Appealing With These Marketing Tips standard

If you are just starting your contracting business, obtaining new clients can be a struggle. You may have all the best services, but how do you get people to see you, or believe you? With a few simple marketing tips, you can instantly invigorate your business's public front, and attract new clients in the process. You don’t need a massive overhaul or a marketing degree to make some of these marketing maneuvers work for you. Try out some of these tips to up your marketing game today. 1. Establish and Enhance Your Brand How do potential clients know you? How do they know that they can trust your services? The answer to both of those questions has to do with your brand. Your brand ...

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Using PowerPoint Templates For Your Digital Marketing Strategy standard

PowerPoint presentations are everywhere, be it conventions, boardroom meetings or executive conferences. PowerPoint has revolutionized the digital marketing niche and has helped tremendously in promoting the products and services to an audience of potential buyers. A PowerPoint presentation is all about taking your audience on an emotional roller-coaster ride. The presentation is the foundation of the company’s key online marketing activities. You need to carefully plan your digital marketing presentation since it will build awareness about your services, products and brand, as a whole. It is your digital reach which will drive visits to your website, the way you create and deploy digital marketing media plays a crucial role in the same. A digital marketing presentation should encompass and showcase ...

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Emerging Trends in Augmented Reality Marketing standard

When new technology becomes available for digital marketing, companies are usually eager to try it out to capture customer interest. That’s certainly the case with augmented reality (AR), which uses digital technology to add virtual elements to the world around us. AR marketing isn’t appropriate for every business. Some companies are better off sticking with other types of content, simply because of the product or service they offer. But for other organizations, augmented reality is presenting new opportunities for making sales and catering to customers. Here are some of the biggest emerging trends in AR. Augmented Reality is Providing Immediate Access to Future Benefits It’s hard for customers to visualize something that doesn’t exist yet. One trend in augmented reality is using ...

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How To Leverage New Trends In Link Building standard

Link building is a core component of modern-day digital marketing strategies, with a Moz survey showing that 90% of all participants employ content as a tactic for earning links. This is because around 75% of SEO is actually obtained from off-page sources - i.e. those which exist outside your own website. Linked content ranks higher in SERPS, as its popularity means it is trustworthy, entertaining or informative; at the very least it shows your content is well-connected. If honing your link building strategy is on the cards, then following the latest trends may be helpful. Using Purposeful Links One trend that is dominating link building strategy involves the use of purposeful links - those that solve a problem, address a common query, or ...

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Popular Digital Marketing Solutions standard

There are many things that small business owners have to consider in order to boost their chances of success in today’s competitive world. No matter what industry you are in, you face a lot of competition. Therefore, it is important to make your business stand out from competitors. One of the ways in which you can do this is through effective marketing, and there are lots of different marketing methods you can choose from. In today’s digital world, it is important to ensure you use online marketing methods alongside your offline solutions. There are lots of benefits that come from using online marketing methods, and this makes them a popular choice among businesses of all sizes. You can use social ...

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How to Use Automation at Every Stage of Your Marketing Funnel standard

As any marketer can tell you, getting attention is easy – but converting that attention into sales isn't. That's because from the moment a new prospect first connects with a business, there are myriad ways they might wander off of the route to a sale. Even time can be the enemy in the process, as the prospect's attention slowly fades and drifts elsewhere. To overcome all of those obstacles to conversion, marketers deploy a carefully crafted series of engagements and interactions with their leads to keep them moving toward a sale. The whole process has come to be known as a marketing funnel, representing the ever-narrowing path that guides each prospect to become a paying customer. It's a tried-and-true approach ...

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Five Practical Tips for New Digital Marketing Agencies for Long Term Success standard

Digital marketing was an instant success and it is still growing. The companies that were once reluctant of this field are now also using it to develop their business. From small companies to large enterprises, there is no business that is not using digital marketing today. As it is an industry that requires one to have extensive knowledge and experience, all companies acquire the help of an agency to do their digital marketing. This has really increased the value of this profession, but also attracted way too many people in it. There are thousands of digital marketing companies that have saturated the market. However, not all of them have the expertise most clients look for. They may get the job ...

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3 Tips To Make Influencer Marketing Work In Your Digital Marketing Campaign standard

As the rise of influencer marketing continues, more businesses are trying to include it in their marketing campaigns. According to a 2019 survey by The Influencer Marketing Hub, 63 percent of brands plan to increase their influencer marketing budget in 2020. In addition to its ability to tap into consumer trust quickly, the ROI of influencer marketing can be rewarding and cost-effective - only 25 percent of brands that invest in influencer marketing fail to generate any revenue. In fact, 88 percent of marketers agree that it can be equal or better paying than the other marketing channels. However, to maximize the benefits of including influencer marketing in your marketing campaign, it needs to be the right fit. Set Your ...

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5 Effective Marketing Methods for Your Online Supplement Brand standard

With the vitamin and supplement industry growing year by year, it’s clear to see that consumers are becoming more health conscious. If you run an online supplement business, it’s vital that you use the correct marketing strategies to spread brand awareness. Generating sales and increasing revenue should be your top priority, so here are 5 useful marketing methods that you can use to grow your online supplement brand. Master Social Media Whether you love it or loathe it, social media is a powerful tool in running a successful online business. Creating business pages on Instagram, Facebook and Twitter should be your first port of call, helping consumers recognize who you are and what sorts of products and services you offer. As a ...

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3 Ways to Be Successful as a Seller on Amazon standard

Becoming a seller on Amazon has never been easier. The website is ideal for those with an entrepreneurial spirit looking for a new business venture – there is no wonder it has become so popular! But there is one downside to the simplicity of starting an Amazon FBA—it can be challenging to stand out and become successful if you jump in without a plan. To help you make the most out of your new business, we have created a list of some of the easiest things you can do to run your store successfully. If you have been looking for some beginner tips, you have come to the right place! 1. Know Your Market—And Your Competition To repeat it, joining the selling game ...

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Staying Ahead Of The System: Advanced SEO Trends To Follow In 2020 image

Advanced SEO 2020

Digital marketing efforts are futile if campaigns do not incorporate novel techniques to stay relevant in Google’s search engine. Over the past two years, the sophisticated algorithms of Google have embraced revolutionary changes. These changes have a profound impact on how digital marketing gurus plan, implement and execute online campaigns. Staying wary of these changes is the first step towards gaining success in the online realm. Here we have explained modern trends within the world of SEO, and what’s in store for the future. Curating marketing strategies, by incorporating these trends is the way forward for all SEO enthusiasts. The Rise Of AI The genie of artificial intelligence is unleashed, and it is not going back anytime soon. The use of AI ...

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Philanthropy and Venture Capitalism, the Not So Strange Bedfellows standard

Venture capitalism involves investment and funding of startup companies and ventures in emerging markets. As with any type of investment, the ultimate goal is to make money. Venture capitalists help finance these budding companies for equity or a stake of ownership, with the intention of seeing a good return on their investment. Whereas most private equity investors are concerned with the private good, philanthropy focuses on the good of the public. It usually aims to solve the root of a particular societal ill and should not be confused with charity, which is more concerned with alleviating the pain of a particular problem. One might think of philanthropy and venture capitalism being at odds, but the reality is that they ...

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What Is The Best Alternative To Cable TV? standard

One of the foremost reasons why the general public stick to the cable is for the reason of sports and news channels. There are large numbers of online services that provide live sports and TV, and they incline to be more costly than regular streaming services. The basic Fubo and Hulu Live packages are around $54, however, you have got to pay some extra amount if you need access to additional channels. Sling basic packages price starts at $30, though, it also has add-on bundles. Add-ons? Will you have to pay more for additional channels? This sounds familiar. But why won’t this, for the reason that Live TV streaming companies are run and owned by the cable companies? Dish Network owns Sling ...

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How To Make Content Marketing Work In Your Brand Awareness Campaign standard

Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70 percent of consumers now say they would rather get information about a company or business from a blog or informational post instead of the traditional print or digital advertisements. This means businesses looking to increase their presence or build their brand are being increasingly shown the benefits of employing content marketing in its efforts. As more consumers seek great content and begin to associate them with brands they love, here is how to successfully use content marketing in ...

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4 Tips to Optimizing Your Conversion Rate standard

The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls below the ideal rate (depending on the industry you are in) of the total number of prospects you engage, you may have to consider tweaking your campaign a bit. That’s not hard to do. Here are a few things you can do to optimize your conversion rate. 1. Check your other metrics A low conversion rate does not provide you with the whole picture of how your business is performing. It’s important to note that ...

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