Lindsay Brown, Author at Modern Marketing Partners

Using Data to Help Shape Your Marketing Endeavors standard

In the world of marketing, data and artificial intelligence are turning things upside down very quickly. Companies that want to keep up with the success of their competitors can’t just settle for guesswork and creativity to excel. Marketing combines many different skills and disciplines, including psychology, storytelling, design, and now, data. Marketers use data to understand what is and isn’t working in their marketing approach. However, you can also use data to actively shape your marketing strategies. Data is Logical, Humans Are Not One of the best reasons to use data in shaping your marketing endeavors is its objectivity. Data is logical, even when people aren’t. It can tell you which pieces of content or advertisements are performing well, even if it ...

7 Strategies for Success – Content Marketing standard

In today’s digital world, content marketing has become a meaningful and significant part of exposing the public to brands and businesses. From restaurant chains to military entrepreneurship side hustles, content marketing is a powerful tool that can drastically change the way that consumers view and engage your company. Unfortunately, engaging in content marketing can feel intimidating for those somewhat unfamiliar with the field. Thankfully, there are some simple and powerful ways to engage in this type of marketing that anyone is capable of pulling off if they put in adequate amounts of time and effort. Having an understanding of some key strategies will make this process easier and more accessible. Here are seven strategies for success in content marketing. 1. Know Your ...

Boosting Marketing Productivity With A Virtual Assistant standard

Marketing plays a critical role in any modern business. And hiring virtual assistants to look after time-consuming administration tasks is a common business concept. However, business owners are starting to understand the benefits of using a virtual assistant to manage their marketing campaigns and not just admin tasks. A highly-skilled virtual assistant will already possess the fundamental core skills required for business marketing. With extra upskilling general virtual assistants can offer support during your company’s marketing campaigns. Here we will show you how hiring a dedicated marketing virtual assistant will prove cost-efficient and add value to your business in the long term. What Is A Virtual Assistant For Marketing? A virtual marketing assistant provides administrative support to your company’s marketing department while working from ...

Top Web Design Trends in 2023 standard

Due to the rapid evolution of technology, software innovations and web designs have emerged. Your company's website is critical to its performance and success. A good web design can help your company grow and make your branding strategy stand out. Therefore, to stay ahead of the competition, hire a website designer to help you turn your idea into a reality. Furthermore, website designers can assess your needs and identify the best solutions for your brand. We have compiled some of the most recent web design trends, standards, and predictions for 2023 to keep you updated on all the latest website design trends. Product Reveal Animation In recent years, animations have become famous for keeping visitors engaged on business websites. This year, however, web designers ...

10 Elements of a Winning Content Marketing Strategy standard

Content fuels almost all the marketing campaigns in the internet marketing space. Whether it's a punchy blog post, an engaging video, or an eye-catching graphic, content is the cornerstone of any successful marketing strategy. Achieving success, however, requires more than just creating content. Crafting an effective content marketing strategy is essential to maximize your ROI and ensure your target audience sees your content. A winning content marketing strategy involves a set of elements working in tandem and should focus on the needs of your target audience. Read on to learn more about creating an effective content marketing strategy and optimizing it to its fullest potential. Define Your Target Audience Defining your target audience allows you to create content tailored to their interests, needs, and ...

How to Write a Thesis for Compare and Contrast Essay standard

A comparative essay should fully examine each subject and honestly identify its strengths and weaknesses. The success of a comparative essay depends on the correct formulation of the thesis statement. To create a truly impressive essay, a strong thesis statement must capture the reader's attention. In addition, the thesis statement guides the path in which your work moves. If you are presented with problems forming a relevant thesis statement for a comparative essay, this article will provide useful information to help you deal with it. What is a compare and contrast essay? A compare and contrast essay takes two opposing concepts. It examines them from all angles, with the author having to pick up on subtle differences or conversely unexpected similarities ...

5 Ways Mobile Proxies Can Help Your Business standard

With the increase in cybercrimes and data breaches, self-enhancing security has become the order of the day. One effective way of achieving this is using mobile proxies. Like every other proxy type, they work to replace your IP address with another. Owing to the replacement, your anonymity, security, and privacy are enhanced. Mobile proxies have grown into popular use by individuals. However, they can also greatly serve businesses. Datacenter proxies are great options for businesses thanks to their performance and cost-effectiveness. However, mobile proxies mitigate most of the limitations of datacenter proxies. Hence, the need to know about them and how they can help your business. What are mobile proxies, and how do they work? Proxies are hardware or software infrastructures that act ...

Flexible Working: The Way Of The Future standard

The most recent advancements in technology and social trends can be seen in various areas and industries, with the most notable ones being in the work setting. Nowadays, company managers can employ various tactics and strategies to enhance employee engagement, motivation, and productivity, all of which can be beneficial both for their workers and their business. One particular strategy that is becoming the norm in almost every business establishment is the adoption of flexible working policies. In general, flexible working can be defined as a type of working style that gives employees the freedom to choose when, where, and how they work. It differs from the traditional 9-to-5 in-office workday, offering plenty of benefits to both employees and businesses. Read on to ...

B2B Database for Marketing: Top 5 Providers in 2023 standard

Who Are the Best B2B Database Providers in 2023? Are you struggling with your outreach or just want to re-invigorate your leads list? Then you need a B2B database provider. A B2B database provider will provide you with direct contact information for prospects and profiles of people you want to connect with. Some providers also provide more in-depth solutions, such as a CRM to manage your pipeline and email marketing software. In this article, we are going to look at the top 5 B2B database providers that can help you win new business now! What Are the Benefits of Using a B2B Database? By using a B2B database, you don’t have to waste your time trawling through the web trying to find ...

How to Properly Sell Medical Products? standard

High-quality medical products are essential to the work of doctors and other medical professionals. These products include everything from protective gloves and masks (PPE) to complex specialty instruments used only by certain surgeons, physicians, and other healthcare professionals. In order to obtain such equipments and make sure they always have what they require, hospitals and office managers collaborate closely with medical product supply companies. Similar to running any other business, running a medical products supply company requires you to identify what make your brand distinctive. Knowing that will enable you to identify your target market and work to differentiate yourself from rivals. Tips to Sell Medical Products These are some important tips from healthylineoutlet.com that you need to follow in order to ...

A Beginner’s Guide To Google SERP standard

These days, establishing an online presence for your business is vital. You can have an app, e-commerce store, or website to ensure your clients can find your business online. And because of the advent of technology, many entrepreneurs can easily create apps and websites for their brands. However, this may be overwhelming since you must compete with hundreds of competitors to rank high on Google's search engine results page (SERP). To learn more about this, keep reading this beginner's guide. What Is Google SERP? Google SERP is the page that appears after you enter a query or search into Google. Google has over 80% of the market share on different search engines like Yahoo and Bing. For that reason, you must ...

Ideas for Achieving B2B and B2C Healthcare Content Marketing Success standard

We often picture B2B and B2C markets as two different spaces, so marketing strategies should be miles apart. Not necessarily, especially with healthcare content marketing. This post lists five content marketing ideas that work whether you are targeting patients or industry organizations. 3 Medical Content Marketing Tips for B2B and B2C Markets You are here because you are a medical group that works with a diverse audience. For example, you are an urgent care doctor who treats patients with non-emergency issues and provides occupational health services to businesses. With content marketing, the goal is still the same: attract new patients or clients and grow your business. But how do you develop a content strategy that resonates with both groups? Here are some ideas: 1. Define ...

8th of December, 2022
In: Marketing Planning, Marketing Strategies
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Simple Ways to Improve Your Marketing Efforts standard

There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or entrepreneur. Unfortunately, that can sometimes be easier said than done. Today, the marketing landscape is in a state of constant change and evolution. Traditional marketing practices, such as print ads, have now taken a backseat to newer marketing channels, such as social media and email campaigns. While staying thoroughly up to date on every minute change in marketing best practices can be difficult and time-consuming, utilizing some effective marketing tips doesn’t have to be. There are some key straightforward ...

Smart Marketing Tips for Virtual Health Coaches standard

In today’s increasingly remote world, virtual health coaching is more viable than ever. Many health coaches have moved or built their practices entirely online to take advantage of benefits including increased flexibility, decreased overhead costs, increased connectivity with clients, access to expanded markets, and more. However, virtual health coaching comes with unique challenges as well. While marketing is always a necessary part of developing a coaching practice, building a health coaching business online requires a different set of marketing techniques than the one required to promote a coaching practice that happens out of a brick-and-mortar location. Here are a few tips to market a health coaching practice when it operates virtually. It’s Never Too Early to Build Your Audience Most of your customers ...

7th of December, 2022
In: Marketing Strategies, Marketing Tactics
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Tools That All Marketing Agencies Use standard

Marketing agencies provide a wide variety of services to their clients. They range from strategy, consulting, and implementation to analysis. To provide these services, agencies need to have the right tools in place. Here are six types of tools that every marketing agency needs. https://www.freepik.com/premium-photo/handsome-young-businessman-using-laptop-cafe_31901273.htm Device maintenance Software Device-cleaning apps have become a crucial part of any digital marketing campaign. They help to secure, optimize, and maintain user devices across a range of platforms. These tools allow marketing agencies to maximize the returns on their campaign investment. For marketing agencies, keeping their devices running in tip-top shape is essential to remain productive and deliver outstanding work. To ensure that workstations are working optimally and all clutter is eliminated, CleanMyMac X can help. The ...

5th of December, 2022
In: Software Marketing, Technology Marketing
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3 Biggest Growth Levers For SaaS Companies standard

Software development and use are on a completely different tangent than what you've known as familiar a decade ago. Traditionally, software companies would develop software for every company depending on their needs. Even when a new client needed software similar to a previous one, you had to design a new one. And this was attributed to the transfer of ownership rights. However, with the current software-as-a-service (SaaS) technology, software companies sometimes have to create a new product for every customer. On the contrary, if you're a SaaS company owner, consider developing a single high-end product that can be used by several customers simultaneously. You only need to host your product on the cloud and grant access and usage capabilities for ...

Reasons Why You Need a Registered Agent standard

Having a registered agent is essential for any business that wants to operate legally. A registered agent is responsible for receiving important documents on behalf of the company, such as service of process, tax forms, and other legal notices from the state or federal government. It's important to make sure you have a reliable and knowledgeable registered agent in your corner to ensure that your business is compliant with all applicable laws. Here are some of the key reasons why you need a registered agent. 1. Compliance with State Laws Every state requires businesses to have a registered agent in order to remain in good standing with the state. Failure to meet this requirement could result in fines, penalties, and other ...

What You Need To Know About Cyber Threat Hunting standard

Cyber threats continue to change and become more sophisticated, making it challenging for businesses to deter every potential attack. Fortunately, there are proactive ways to mitigate cyber threats and possible vulnerabilities. One of the methods your business can take is cyber threat hunting. Similar to real-world hunting, cyber hunting is the practice of searching for various threats that remain currently undetected or lurking in your networks and systems. It requires the expertise and skills of a cyber threat hunter who’s a critical thinker, creative, patient, and has a keen eye for spotting network abnormalities. What’s Cyber Threat Hunting Cyber threat hunting is designed to help organizations find gaps, flaws, or vulnerabilities in their network before attackers take advantage of them to infiltrate ...

5 Rules Of Digital Marketing to Take Your Campaign To The Next Level standard

Source: Campaign Creators Digital marketing is a paradigm that’s never quite still – unpredictable and enigmatic at times. Many in the industry wonder why their products won’t sell and their ads aren’t effective. Luckily, among the many facets that make up digital marketing, there are important rules that are proven to indicate success. In this article, we’ll take your next campaign from zero to hero with the 5 golden rules of digital marketing. 5 golden rules for a successful digital marketing campaign #1. Be customer-obsessed Do you know enough about your customers? If not, it’s about time you dive deep into your target audience. Successful digital marketing relies on knowing your customer, inside and out: What do they really want? How can they relate to ...

3 Ways to Attract More Traffic to Your Website standard

One of the key goals of any business, blog, or site that is based on the internet is to attract more traffic. This is vital for any online business as high levels of traffic mean that the likelihood of increasing sales is improved. Globally, in 2022, there are over a billion websites. This enormous number of sites leads to increasing competition for all products and services, and makes the task of simply attracting online visitors to your site a difficult one. Thankfully, there are wide range of tips, strategies, and tricks that you can incorporate into your web design processes to help ensure that your site gets noticed in a sea of competitor sites. This article explains three key ways in ...

16th of November, 2022
In: Content Marketing, Marketing Strategies
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3 Ways to Improve Content Marketing Strategies standard

Marketing is essential for every business to attract new customers and raise profits. As our reliance on the internet rapidly grows, we turn to online services to help us shop. 85% of Americans use the internet daily, causing digital marketing to gain quick popularity. One form of digital marketing is content marketing. Common content marketing strategies include blogs, infographics, and social media posts. Almost every company is involved in some type of content marketing. As competitors increase and threaten your market share, you constantly need new strategies while improving old ones. Here we explain a few ways to improve your existing content marketing strategies. 1. Understand your Audience Understanding your audience is crucial before you start creating marketing content. Before making content, ...

Voice Search SEO: 6 Key Tips to Optimize Your Content standard

Image source Voice search enables us to use verbal commands to initiate a search over the internet. This advanced technology leverages the dialog system, incorporating speech-to-text (STT) for the voice-enabled input and text-to-speech (TTS) for the output. Two reasons for voice search’s rise in popularity are that it’s quicker than a traditional desktop search and enable users to multitask. Studies project that the sales of digital voice assistants will surge to over 8 billion units by 2024. Unfortunately, many bloggers and site owners still struggle to optimize their content for voice search. This may result in a lower ranking and less traffic, as 75% of voice search results are often in the top 3 positions on desktop search engine results pages (SERPs). Throughout ...

5 Tools To Help You Make Data Driven Decisions standard

Data is increasingly important in today's market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to prioritize data driven decisions. This term refers to data-driven organizational processes in which companies base their decision-making and strategic planning on the collection and analysis of information – rather than intuition or anecdotal experience. These decisions are not just a tool, but a whole methodology that gives organizations a more accurate idea of their business, allowing them to take advantage of opportunities and anticipate trends and problems. For this to happen, the tools used in data driven companies collect data from different sources, both internal ...

Tips on How to Appear on Google Maps standard

Google map is a free service that locates businesses and other points of interest on the planet. It has found its way onto many websites, blogs, and social media platforms. It can be a great way to draw in new visitors and build your brand. However, if you're not on Google maps, then you are missing out on quite a few opportunities. By using directory submission services, you can have your site URL listed. This article will teach you how to appear on Google maps by providing helpful tips for formatting your website correctly and optimizing it for the search engine. 1. Create a Google My Business Listing This is the first step in being found on google maps. You need ...

Author ArchivesLindsay Brown