Author ArchivesLindsay Brown

7 Digital Marketing Strategies Your Business Can Benefit From standard

There are so many options for marketing in the digital age. While that’s great for creating revenue opportunities, it can be a little overwhelming when you’re trying to decide which strategy is best for your business. If you’re not sure, there’s nothing wrong with trying out a few strategies to see what works. After all, the most successful companies have several campaigns and marketing strategies going at once in order to capture the largest market share possible. No business is one-size-fits-all. Mix and match these 7 marketing strategies to benefit your business! SEO  Search Engine Optimization (SEO) has been an important marketing tool since search engines came on the scene, but it’s changed a lot. The algorithms have gotten smarter and it’s no ...

Continue Reading

Starting A Business: Essential Advice To Help You Through standard

Starting a business is a lot to handle, in all honesty. Starting from the funding, acquisition, and efforts put in place to ensure that the business succeeds. It is no news that new business owners feel a lot of pressure before and immediately after starting a business. Ideas that they could confidently defend as a plan become a hectic chore for them to implement. This is very normal and even expresses your drive for success and fear of failure. It shows that one wrong step could cause a lot of chaos that will ruin your business. There are a lot of things that are essential to note before commencing with your business. What Do I Need To Know Before Starting ...

Continue Reading

How Local SEO Helps Boost Business Growth standard

Modern businesses in the digital age have several tools at their disposal to help them grow and reach more audiences; for example, search engine optimization (SEO) is a tool to help you land on the coveted first page of search engines when users search for contents, services, or products similar to yours. And since 46% of searches on Google are for local information, it’s a good idea for businesses to boost local digital presence and focus on local SEO tactics. Local SEO is especially useful for smaller brands operating on regional or provincial levels. SEOs for brands that run nationally are more concerned about ranking in searches in a much wider area and targeting a more diverse audience. Local SEO ...

Continue Reading

How to Write Product Comparison Content That Readers Will Love standard

One of the best ways to drive a business forward is to invest in the right marketing strategies. And, for many small and medium-sized companies, content marketing, specifically product comparison content, makes for the logical choice, with its multiple benefits, low cost, and high ROI.  But how do you stand out in a sea of product comparison posts available on the internet? And how can you make sure that your content brings the required value to your target audience? These can be difficult questions to answer. Fortunately, however, there are a few tricks you can use to stay ahead of the curve. So, if you're interested in writing product comparisons for your company website or social media profiles, here's how you ...

Continue Reading

Digital marketing or digital advertising – which is right for your firm? standard

There is little doubt the impact the web and technology have had on business over the last thirty or so years. However, while just being online with a website was previously enough, these days many firms struggle to stand out online. In a world where there are more web pages than people, it is little wonder that company sites find it hard to attract attention. While well-crafted content and a professionally designed site will go a long way to improving the user experience, the challenge of driving traffic to a corporate site is getting harder by the day. Most people are aware of the options for online promotion, ranging from Pay Per Click (PPC) advertising to Search Engine Optimization (SEO) and ...

Continue Reading

Why SSD has Become a Popular Choice standard

The world of technology has been continually evolving over recent years, and this has affected everything from the devices we use to the way in which we store files and data. In the past, many people relied on their hard disk drives (HDDs) for this, and when solid state drives (SSDs) became available, they were out of the financial reach of many. However, these days, SSDs have become a popular choice with many. So, when it comes to SSD vs HDD which is better? Well, one thing to remember is that that there are still some applications that are better suited to HDD and there are also some that are better suited to SSD, so they both have their uses. ...

Continue Reading

Top 6 Tax Preparation Tips and Tricks for Your Small Business standard

Having your own business come to life is an amazing experience, however, the work never stops. There are different aspects to manage when you start a company and some of them may be more difficult than others. One of the most important things when it comes to adequately managing businesses and allowing this to develop and expand, is the proper oversight of the finance department. Evidently, every company requires capital to grow and it can be easy to lose sight of what your expenses are or where they are going, which can lead to severe financial difficulties or even bankruptcy. An important aspect to manage is taxes - which you will need to pay once you set up your business. ...

Continue Reading

6 Ways Copywriting Can Supercharge Your Marketing Efforts standard

If content is king, copywriting might as well be the road towards the throne. With copywriting, you’re able to create compelling copies—articles, whitepapers, ads, video scripts, e-mails, newsletters—that hook potential users.  It boosts your marketing efforts by targeting the right audience, as well as engaging and eventually persuading them to convert and purchase your offer. Creating a compelling sales copy can help you stand out from your competitors.   Ahead, you’ll discover how copywriting can drive growth by supercharging your enterprise’s marketing efforts.   1) Increases Your Search Ranking Consumers these days rely on online search engines to find products and services. Online sources indicate that 81% of buyers start their journey by searching products digitally.  Thus, part of building a successful digital marketing campaign is ...

Continue Reading

A Remote Working Toolkit Guide for SEO Marketers standard

Marketing has experienced rapid growth in the past decade. The Internet has made marketing a diverse field of talents and specializations that more and more people are eager to join every year. And with COVID, SEO marketers are being forced to work remotely. The good thing about working from home is the plethora of software available to remote workers, especially marketers. Marketers are no strangers to automated tools and trackers that help them do their job efficiently. But digital marketers can take advantage of other software, not just marketing software. From simple calendar apps to productivity tools, a ton of software will help you work remotely and keep your productivity intact. 5 Software Recommendations for Digital Marketers Use a Secure, Encrypted Network There is ...

Continue Reading

5 Ways To Measure Digital Marketing Success standard

Digital marketing is a very important tool in gaining customers and sales. It can bring traffic to your site, build your business's social media following, and convert potential customers into sales. It's clear that it's crucial for any business working online to use digital marketing correctly and have a firm understanding of what campaigns work well as well as which ones don't.  Here are five ways you can measure digital marketing success for your business:  1) Site traffic Most companies use their website traffic to determine the success of their marketing campaigns. In the realm of marketing, your site is your home base and the digital storefront of your brand. Your digital marketing efforts will then most likely have a focus on ...

Continue Reading

A Guide to Creating a Brand Identity in an Evolving World standard

Brand identities are often created and marketed according to public perception. As a result, such a concept is constantly evolving. This is especially true for the current social climate that is transforming at a rapid rate. While there is no denying that building brand identity is important, you first need to create an identity that your customer base can get behind. This could make cultivating and promoting the company a lot easier. The following guidelines will show how you can make this work in a shifting world: Be Aware of Your Target Audience As a new business, it is unlikely that you want to target every niche out there. Instead, you probably have a good idea of the demographic you want to ...

Continue Reading

What to Look For In A Gaming Laptop standard

PC gaming is widely considered to be the surest way of accessing games at their highest quality. In comparison to games consoles, gaming PCs can be easily upgraded to keep up with the processing requirements of modern releases. In recent years, gaming desktops have been joined by gaming laptops as viable ways to play demanding titles. Gaming laptops are obviously more portable than their desktop equivalents but do have some limitations. Essentially, laptops offer a balance of performance and portability, while desktops do not need to be designed with any portability in mind. A great gaming laptop will still play new releases well into the future, and portability can come in really handy. Here are a few things you should ...

Continue Reading

4 Reasons You Need to Hire a Business Coach Right Now standard

When you think of the word “coach”, you probably think about someone whose job it is to teach, inspire, lead, and motivate. Coaches play a huge role in athletics, but that’s not the only place they can be found. If you’ve never heard of a business coach before, now is the time to change that. Business coaches are becoming more and more mainstream as their usefulness and value is finally being realized. So, if you’re a boss, a leader, or any type of supervisor or manager, you’d be wise to look into the top reasons you should consider hiring a business coach. Get a Fresh New Take On Things One of the most obvious reasons to hire a business coach is that ...

Continue Reading

Business Improvements To Consider In 2021 standard

Business owners should always be looking for ways to improve their business, but how you go about doing this is not always obvious. This is particularly true in 2021, which is a tricky year for businesses to navigate with the pandemic hopefully coming to an end and companies looking to start the recovery process while still being cautious, safe, and smart. So, what are a few of the best business improvements to make this year? Read on for a few ideas that will hopefully help 2021 be a successful year for your company and build for the future. Implement Contactless Technologies One of the best steps to take right now is to implement as many contactless technologies into your operation as ...

Continue Reading

Mission Statement – A Critical Part of Ecommerce Strategy standard

If we think back to Jerry Maguire, there is one scene that particularly stands out (no, not Rod Tidwell yelling “show me the money” over the phone). In fact, it’s the catalyst of the entire movie – Jerry Maguire typing out what is to be his mission statement, “The Things We Think and Do Not Say.”  That mission statement gets him sacked, but it paves the way to the pinnacle of his success and his relationship with his client.  Similarly, every business needs to have a driving force behind it. In the world of ecommerce, perhaps the best known mission statement is that of Amazon. Amazon aimts to be “the Earth’s most customer-centric company and a place where people can find ...

Continue Reading

A Small Business’ Guide To Today’s Internet Marketing standard

When it comes to internet marketing, getting started may seem like an overwhelming process, especially for a small business. Internet marketing appears to be evolving constantly. It’s a vast industry that has lots of competition.  If you’re new to internet marketing and interested in it, you’re in the right place. To get you started, here’s a breakdown of some of the most important things you might need to know about internet marketing for small businesses.  What’s Internet Marketing? Also known as online marketing, internet marketing refers to the process of advertising brands or businesses, along with services and products, over the internet using different tools that could help in driving sales, traffic, and leads.  This type of marketing, however, is a broad term ...

Continue Reading

How to Make a Career Change into Marketing standard

If you’ve always been interested in marketing but weren’t sure you should change careers at this point in your life, there's never been a better time. With the shift to remote working as the new normal going forward, and businesses needing help getting back on track to become profitable again, there’s no shortage of available positions. However, if you’ve never worked in marketing, you need to have the right skills to make your mark. Choose a Niche In the marketing world, you can choose to work in the B2C or B2B sector. B2C, or business to consumer, involves marketing to the general public. On the other hand, B2B, or business to business marketing, involves one business marketing its product or service ...

Continue Reading

How & Why to Structure Content Like an Inverted Pyramid standard

Content marketing is an incredibly lucrative digital marketing tactic, but it requires forethought and planning in order to be successful. From content promotion tactics to the best way to structure your content, there are numerous avenues you can take to ensure success.  In this post, we’ll be looking at the inverted pyramid and how you can use it in your content to improve sales, time on page, reputation, and overall content marketing performance.  Benefits of Inverting the Pyramid  A lot of blogs tend to bury the lede and keep going on and on about a certain topic without actually getting to the point. While there may be value buried in these articles, their readers get bored and bounce back to the search ...

Continue Reading

COVID and Co-Workers: Top 5 Gift Ideas for Your Favorite Remote Colleague standard

The onset of the COVID-19 pandemic has changed our day-to-day lives in unprecedented ways. Many companies have adopted remote work for their employees as they prioritize health and safety. Let’s face it: working from home can be quite a challenge, especially if you’re doing it for the first time. The home environment isn’t exactly an ideal workspace, but you can make it one with a few adjustments.  One of the biggest challenges of working from home is losing those face-to-face interactions. Most people enjoy the social aspect of working in an office, and working from home may hurt their work relationships. There’s no better way to keep in touch with your favorite co-workers than sending them a gift every once ...

Continue Reading

What Companies are Doing to Look After Employee Mental Health standard

Mental health in the workplace is becoming a topic that is constantly increasing in importance. Employers are beginning to realize that employee mental health is just as important as their physical health, and that mental health problems are not often something that can be left at the door when somebody comes into work. Because of this, the need for mental health support and the conversation around mental health in the workplace is growing. More and more employers are looking for new ways to support employees and show that their mental health is something that is important to them. So, what can that look like in a workplace? Mental Health Training Just like employees will receive first aid training for physical health ...

Continue Reading

6 Benefits Of Customer Journey Mapping standard

Businesses at one point in their cycle will turn their focus on customer experience. Buyers form an important part of a business cycle, and while the production process might be great, it's the clients that will be the final determinant of how fast your products sell. The benefits that customers offer to any business have led to better firm-client relations and connections.  A significant way that businesses have turned to for a better customer care experience is journey mapping. These companies are focusing on how to create a map that will give them better insights into their customers' experiences. The customer journey map helps understand what their customers want, their strengths and weaknesses, and how to bridge the customers' relations ...

Continue Reading

Foolproof Tricks To Help You Build Your Brand Identity And Cultivate Awareness standard

As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of marketers say brand awareness is their main goal. Others insist that consistency across branding channels can boost your profits by as much as 23 percent. However, it is not enough to spend time and resources creating an ideal brand for your business if you want it to be successful. Instead, businesses must make a conscious effort to continuously promote and cultivate brand awareness amongst their key markets. Whether it is working to garner more attention for your rebranded website or ...

Continue Reading

Marketing Trends You Should Adopt For Your Business This 2021 standard

Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have got to be extremely attractive using masterful technological effects to draw people in to watch the ad or look at the billboard. The last two years have seen a breakthrough in the digital world that everything now is done through computers or phones, which has a huge effect on marketing and running businesses. To overcome this, there are a few marketing trends that you need to pay attention to and implement in your ...

Continue Reading

Top 5 Ways To Boost Your Podcast standard

This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That's 32 percent of all 12-year-olds.  There is, however, a lot of competition because of the large set of numbers, which show there are around 750,000 different podcasts with more than 30 million episodes. These podcast statistics could be making you wonder if you can build an audience and carve out your niche. How can you boost your podcast with these massive figures at hand?  You likely began podcasting with the intent of creating a community that shares your ...

Continue Reading

3 Reasons Why Your Business Needs Outdoor Banners standard

These days when people think about how to advertise and promote their businesses, they will automatically start researching different digital marketing strategies. A great website, engaging social media, and perfectly optimized online content are all well and good, but there are some simpler, more traditional forms of marketing that are still as successful as they ever were. Outdoor banners have been helping businesses to succeed for decades, and they are an ideal way to bring in new customers and boost sales. Here are 3 reasons why your business needs outdoor banners. 1. To Show Customers Where You Are Despite the famous assertion, just because you have built it, there is absolutely no guarantee that they will come. In order to make ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!