Heather Hawes, Author at Modern Marketing Partners

1st of December, 2019
In: Marketing Strategies, Marketing Tactics
0
0

Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

7th of April, 2019
In: Case Studies, Marketing Best Practices, Marketing Case Studies, Marketing Tactics
0
0

8 Steps to Creating Powerful Marketing Case Studies image

The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to demonstrate all this from a more objective viewpoint than a company press release. Case studies are a great way to showcase the success of your clients and essentially the value your company brings to a crowded marketplace. Marketers in the B2B space can rely on a case study to provide an authentic look at how their products or services work in the hands of their clients. Also, helping prospective clients see first-hand your ability to deliver what ...

6 Tips for Creating Compelling Email Content image

The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for marketers across all types of industries. Email marketing still provides companies with solid returns. So it’s worth looking at some metrics compiled by MailChimp that will give you a comparison for how your campaigns are doing against national averages. Plus, you can compare customer engagement for open, clickthrough, delivery, and unsubscribe rates within your sector. Audiences’ today are bombarded with emails – in both the B2B and B2C sector. Understanding what your email subscribers want from you is highly important. There are general findings that show audiences prefer relevant, ...

22nd of January, 2019
In: Email Marketing, Marketing Best Practices, Marketing Strategies
0
0

Email Marketing Automation Is All About Grow and Flow image

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

16th of November, 2018
In: Digital Marketing, Email Marketing, Marketing Best Practices
0
0

Email Marketing Makeover Tips image

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and insights provide a deeper understanding that marketers can channel into their strategies. With over 2.8 billion people worldwide using email as a digital communications tool, it’s worth marketers’ time to stay on top of the latest trends. Both small and large businesses report positive ROI with each of their email dollars bringing in an average return of $44. This is why email beats out every other platform in turns of performance over the past years. Clearly, there is a tremendous opportunity ...

27th of July, 2018
In: Marketing Case Studies, Marketing Strategies
0
0

Case Studies are Key to New Business image

Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are a great form of proof that tells a potential customer what your business has already done in a compelling way. It also gives a customer a better sense of what can be accomplished for them and establishes a level of credibility and trustworthiness. Here’s everything to know about case studies and creating and marketing one of your own. 4 Benefits of Case Studies Why a case study? Here are 4 important reasons. Evergreen Content Case studies, for the most part, are evergreen. Even if marketing practices have changed, it offers quantitative proof of ...

Rented List Compilation Top Tactics – Part 2 image

If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall categories of rented lists are complied lists and response lists. For most businesses response-bases lists will be the way to go. So let’s focus our efforts on what you need to know about this type of list. A rented list is complied of individuals who have responded, inquired, or purchased in the past from a company with similar products and services as yours. There are five overall subcategories for rented lists: Inquiry – these people have responded to an offer maybe viewed on TV, from a display ad, radio announcement or ...

Tactics to Keep Your Paid Search Campaign Going Strong image

Let’s take a few minutes and have quick refresher lesson on paid advertisement. Many organizations, probably including you, are using paid search, also known as pay per click (PPC), to get visitors to click through to your site vs. just finding you through SEO. In fact, PPC can be a powerful search strategy while you are in the process of building your organic search. Today, Google AdWord display advertisements typically appear at the top and bottom of a search engine result page (SERP). This was not the case a year or so ago when they also appeared on the right-hand side of a SERP as well. The ads were more distinguishable then from organic results too, but things are always ...

How to Create Viral Content image

Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity than ever to go viral - you have a variety of platforms to choose from, minimal barriers to entry; virtually anyone, anywhere can do it. However, that means there’s also an increasing number of content to compete against. So how do you create content that gets a plentitude of shares and traffic to your site? We’ll break down the trends of viral content and how you can achieve it yourself. Viral Content Trends Viral content comes in ...

Seven Tactics for a Better FAQ Section image

They say spring is the most popular time for remodeling. For many people, who have just been cooped up indoors during the winter months with time on their hands to notice home improvements they would like made, this makes sense. Now, it’s time for businesses to consider a little spring rejuvenation project too. You’ve probably had your company website for years. You may have even redesigned it in the past few years (hopefully, yes. If not, please contact us – seriously.) You know your site forward and backward; you add images, include customer reviews, and even add new content regularly (well, pretty regularly). Kudos to you indeed. However, when is the last time you thought about your FAQ page? You know ...

Make Your Email Signature Part of Your Marketing Strategy image

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why email signatures are imperative to good business communication, let’s consider the following statistics. According to Radicati Group’s 2017 Study, just over 3.7 billion email users send 269 billion emails each day worldwide. That marks continued growth from 2015 numbers that had about 205 billion emails being sent daily. The Study also forecasts an annual growth rate of 4.4 percent over the next four years, estimating that by the end of 2021 a little over 4 billion email users ...

How Marketing Can Ensure Sales Success image

Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone - from HR to IT to Marketing - to be on the same page. If each department has separate goals, how can they work cohesively towards the company’s vision together? Marketing and Sales, in particular, rely on each other heavily. Marketing’s communications lure the customer in, and Sales ensures they commit to the final purchase. Without Marketing, there are no leads, and without Sales, there are no transactions. Because of their close reliance on one another, it’s important that they work together ...

Is Direct Mail Dead? image

Many marketers are moving away from traditional forms of marketing, including direct mail. Despite this fact, however, direct mail still seems to be proving its value. With one of the best response rates among marketing mediums, even among young adults, direct mail proves itself to still be a valuable form of marketing communication. Take a look at some direct mail stats and reasons to consider the medium yourself. Direct Mail Statistics Stats for direct mail might surprise you. The response rate is high, even among young audiences. ROI, however, may be lacking when you compare direct mail to its digital counterpart: email. Best response rate: 5.1% response rate , according to the DMA. By comparison, email and paid search receive a 0.6% response ...

5th of February, 2018
In: Marketing Best Practices, Marketing Consulting
0
0

Everything You Need to Know About Hiring a Marketing Consultant image

Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business. What do you stand to gain from outsourcing your marketing? And how do you ensure the consultant you hire is up to snuff? We explore the most important ideas to keep in mind when hiring a marketing consultant or marketing agency. What Do You Have to Gain from Using a Marketing Consultant? It really depends on your current in-house marketing team and what your future needs are. Some smaller businesses may need marketing consultants to cover their ...

Author ArchivesHeather Hawes