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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors?  A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for your website.  ...

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Voice Search SEO: 6 Key Tips to Optimize Your Content standard

Image source Voice search enables us to use verbal commands to initiate a search over the internet. This advanced technology leverages the dialog system, incorporating speech-to-text (STT) for the voice-enabled input and text-to-speech (TTS) for the output. Two reasons for voice search’s rise in popularity are that it’s quicker than a traditional desktop search and enable users to multitask. Studies project that the sales of digital voice assistants will surge to over 8 billion units by 2024. Unfortunately, many bloggers and site owners still struggle to optimize their content for voice search. This may result in a lower ranking and less traffic, as 75% of voice search results are often in the top 3 positions on desktop search engine results pages (SERPs). Throughout ...

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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

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Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups standard

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It's vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging businesses and how to deal with them. Phishing Phishing is tricking people into revealing private information such as passwords or codes. This is most often done by email. The illegally acquired data can then be used to steal money, customer details, or technical secrets from the company. How to prevent this from happening to your company? Train all your employees to treat every email from an unknown source as dangerous. They should never click on a link ...

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Seize Growth Opportunities And Boost Revenue With These Pro Tips standard

To seize growth opportunities and boost revenue, your business will need to be proactive in its approach. There are many different ways to do this, but some methods are more effective than others. Here are a few pro tips to help you get started. Invest In Digital Marketing The very foundation of digital marketing is building a strong web presence, which means your company website must be designed to attract attention and generate business. To achieve everything you intended, you can consider hiring a digital marketing agency and enjoy all the benefits. Your website should also play well with search engines to ensure it gets found quickly by people who are searching online for the products or services you provide. Find ...

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Drive Your Ecommerce Sales Through the Roof with These 7 Marketing Tips standard

Are you struggling with producing truckloads of sales -- so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional tactics, such as leveraging copywriting to supercharge your marketing efforts, you can convince your customers to get your product and then drive your sales through the roof. Here are seven tips to do that for your ecommerce store. 1. Create gift guides and cards. Gift guides help your shoppers find the perfect item for their loved ones and stimulate their buying appetite and interest in your products. If they can’t decide on the item, they can purchase your e-gift card instead and give that ...

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Top 6 Tax Preparation Tips and Tricks for Your Small Business standard

Having your own business come to life is an amazing experience, however, the work never stops. There are different aspects to manage when you start a company and some of them may be more difficult than others. One of the most important things when it comes to adequately managing businesses and allowing this to develop and expand, is the proper oversight of the finance department. Evidently, every company requires capital to grow and it can be easy to lose sight of what your expenses are or where they are going, which can lead to severe financial difficulties or even bankruptcy. An important aspect to manage is taxes - which you will need to pay once you set up your business. ...

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4 Tips to Optimizing Your Conversion Rate standard

The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls below the ideal rate (depending on the industry you are in) of the total number of prospects you engage, you may have to consider tweaking your campaign a bit. That’s not hard to do. Here are a few things you can do to optimize your conversion rate. 1. Check your other metrics A low conversion rate does not provide you with the whole picture of how your business is performing. It’s important to note that ...

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25 Lead Generation Types and Tips image

Lead Generation Types and Tips

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition.   So what is lead generation, and how can you improve or maximize lead generation? Great questions! To answer, Modern Marketing Partners (MMP) will share a Definition of Lead Generation, along with some insight into the differences between Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Then, per the title, MMP will provide a list of 25 Lead Generation Types, along with corresponding tips that you can apply to achieve maximum lead generation effectiveness. Lead Generation Definition Fundamentally, Lead Generation is defined as the action or process of identifying and cultivating prospective customers (prospects) for a business's products or services. There are ...

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Blogging Best Practices: Top 10 Tips image

blogging

According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can drive significant and measurable website traffic, build search engine authority, improve social media engagement, reinforce a thought leadership image, and even generate sales leads. So how can a marketer blog more effectively? Following are Top 10 Tips for Blogging Excellence with explanations of each, along with some additional resources. Top 10 Tips for Blogging Excellence: 1. How to Plan a Blog 2. Key Content Considerations 3. Properly Integrate Blog and Website 4. Employ all possible SEO 5. Blog Titles are Critical 6. Lead Generation Techniques 7. Use relevant ...

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60 Tips To Increase Ecommerce Sales Today image

Ecommerce Tips to Increase Sales

With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a list of some of the most important and foundational things you should consider to get your ecommerce business off the ground. Jump to tips related to the following topics, by clicking the links below: Website Shipping Social Media Customer Service Search Engine Optimization (SEO) Paid Search Email Marketing Measurement and Analytics Ecommerce Website 1. Detailed Product Descriptions Customers in a brick-and-mortar store have the advantage of being able to see, feel, read the package, and try a product before buying it. Online shopping eliminates this ability, and therefore, ecommerce websites ...

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AdWords News: Upgraded URLs & Dynamic Structured Snippets image

AdWords Upgraded URLs and Dynamic Structured Snippets

Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling "upgraded URLs" for advertisers. Unlike destination URLs, the landing page URL and the tracking parameters for the the destination URL will be treated separately. This is great news for advertisers who historically may have been hesitant to update their Destination URLs because it sent ads into editorial review, so they would stop running during this time and information tied to the old URL was lost. How to Use Upgraded URLs 1. Define your landing page in the new "Final URL" field. Note: Final URLs should match the domain of your display URL or your ...

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How To Set Up Shipping Classes in WooCommerce image

WooCommerce Shipping Classes

Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products together in a way that is similar to post or product categories allows you to define specific shipping costs for items. WooCommerce shipping methods such as Flat Rate Shipping and Table Rate Shipping allow you to use shipping classes to calculate their costs. Below we will discuss: How to add a shipping class in WooCommerce How to add products to your newly created shipping class How to set flat rate shipping costs based on your shipping class Creating ...

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5 Keys to Marketing Success for Manufacturers image

5 Keys Marketing Success Manufacturers

Marketing is evolving rapidly, and becoming more complex for manufacturers of all types. At the same time, traditional marketing is becoming less effective, if not obsolete. So what are the most effective marketing initiatives and tactics for manufacturers? Following are 5 Keys to marketing success for manufacturers including branding, digital excellence, content, lead generation, and sales support. Branding 2.0 When the author started his career, advertising, collateral (ala brochures/catalogs), publicity and trade shows were all the marketing required to win. Today, advertising is all but obsolete for most marketers. Collateral is all digital, and trade shows and publicity may or may not be viable communications channels. No question, for leading manufacturers strong branding is still critical, including brand names, logos, messaging, ...

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3 Ways To Align Marketing & Sales in 2013 image

With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was brilliant. It is the sales teams fault it did not succeed” – Marketing “The marketing department has no idea what customers are really like. And they set prices too high!” – Sales And, in the digital information age, the divide is expanding even more! Today, 83% of B2B buyers research and make product decisions online (Brafton). Thereby, communicating with the sales team of a company even less! The digital age has created its own set of challenges and opportunities for marketing and ...

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Accounting and CPA Firm Marketing Best Practices image

Marketing is becoming more important than ever to Accounting and CPA firms of all sizes. Why? First, competition is increasing from local, regional, national and non-traditional accounting service providers. Second, marketing has changed radically in the last few years, and accounting firms, conservative by nature, have been slow to change. Third, like other professional service firms, CPAs do not invest enough in marketing, or implement as many marketing initiatives as other industries. So why should CPAs reconsider their marketing?  Because the modern and digitally-focused marketing mix is proving to deliver dramatic and yes, measurable marketing results, regardless of company size and financial resources. This blog will show you how with the Top 10 Marketing Best Practices for Accounting and CPA Firms, along ...

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How Long Can A Resume Be? standard

Making the ideal resume that stands to benefit from being of the correct format and length is a time-consuming process. It carries a lot of weight as it is the first thing that any prospective employer checks you on. The resume is the tool that gets you into the next round of securing a job. Being the first step, it carries massive significance, and as such, there is a lot of pressure to perfect it. Unfortunately, when it comes to drafting the perfect resume, we all get stuck on various steps. One of them being the perfect length of the resume. How long should you keep your resume? There is a lot of debate around the perfect length of a resume. Clearly, ...

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How To Analyze Data? A Step-By-Step Guide For Your Business standard

Do you want to learn how to analyze data? If so, you've come to the right place! In this blog post, we will walk you through a step-by-step guide on how to get started. We'll discuss the basics of data analysis, and provide some tips for getting started. So whether you're a business owner looking to improve your bottom line or a student trying to improve your grades, read on for all the information you need! Look For Modern Solutions There are a lot of different ways to analyze data, and it can be overwhelming to try and figure out which one is right for you. There are, however, some broad pointers that can assist you in getting started. First, look ...

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A Guide to Finding the Appropriate Keywords and Working with Them standard

In the world of search engines, there are keywords, which are essential tools for getting higher ranking positions. In this era, when even a five-year-old boy is able to perform a query in Google, it has become critical to be in the top 5 in the SERP, as it gives your website more clicks, and subsequently increases organic traffic. Website owners are permanently seeking ways to make their site more visible for users, and that is where keywords come in handy, as one of the most effective and widespread methods to raise visibility in the search. By reading this informative guide, you will discover some ways to find keywords for a website, and how to use them in order to ...

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AI in Marketing: 8 Ways Technology Solutions Can Help Businesses Enhance Results standard

As businesses strive to remain competitive in today’s digital age, many are turning to artificial intelligence (AI) solutions to enhance their marketing efforts. AI can help businesses gain a deeper understanding of their customers, target them more effectively, and create more personalized content. In this article, we will explore 8 ways that AI can help businesses achieve better marketing results. 1. AI can help businesses collect data for marketing and business intelligence AI can support marketing through one of its most critical needs: data. AI solutions enable businesses to collect data and analyze it to produce actionable insights for areas like targeted advertising, social media marketing, pricing intelligence, and competition market research… Artificial Intelligence is also allowing the automation of data ...

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10 Advantages of Social Media Marketing for your Business standard

Social media platforms are some of the most visited and trusted places in the digital market. It’s where people spend most of their time (about 2 hours and 27 minutes on average) for a number of reasons, be it work, entertainment, social interaction, news, shopping, or connecting with friends and family. With over 4.55 billion active users, and increasing (which makes up for more than half of the world), social media thus calls for plenty of action from the world of business. Better known as social media marketing in business terms, it’s where you use social media to your advantage so as to promote your brand, products, or services, and drive more sales and profit. The importance of social media marketing can ...

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Top 7 Reasons Marketers Should Learn To Code standard

With technological advances soaring, businesses are becoming more competitive, and the marketing industry is not left out. Companies are getting more deliberate with hiring marketers.  Aside from seeking digital marketing skills, they're on the lookout for marketers who can handle the technical aspect of the job. Coding in marketing is a programming technique that instructs computers about marketing duties. Almost everything about digital marketing is built with codes, so coding is the right place for you to start your improvement journey as a marketer. Aside from your sales skills, it'd help if you learn to code, and here are reasons you should: 1. Efficiency In Campaign Management As a marketer, you need more than a surface-level understanding of factors that affect campaign ...

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6 Proven Marketing Strategies to Improve Your Campaigns standard

Marketers are often faced with a difficult challenge: how can you improve your campaigns when there is so much to do? This article will provide six proven marketing strategies to help you get the most out of your marketing efforts. 1. Use Facebook Ads to Promote Your Company Facebook ads can be an excellent way for marketers to reach their target audience and increase brand awareness. The CEO of Digital Marketing says that you can boost views and conversations on your company by using the Facebook ecommerce strategy; however, you must ensure your ad is eye-catching and informative about the product or service you are advertising because these ads will appear in your customers' newsfeeds. There are steps that you need to ...

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