by Lindsay Brown | Dec 15, 2017 | Search Engine Optimization (SEO), Website Best Practices
For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new...
by Lindsay Brown | Nov 11, 2017 | B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
by Lindsay Brown | Nov 9, 2017 | B2B Marketing, Cause Marketing, Inbound Marketing
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
by Lindsay Brown | Oct 21, 2017 | Ecommerce, Mobile Marketing
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where...
by Lindsay Brown | Sep 20, 2017 | Search Engine Optimization (SEO), Web Design, Website Best Practices
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...