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Google Dropping the Hammer on Unscrupulous Partners image

Remarketing Google AdWords

Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad placement because of their relationship with Google? These people are the scourge of the agency community, and Google is cracking down—hard.

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Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – ...

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Make the Most Out of Your Email Marketing Strategy image

Email Marketing Strategy

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first step is to identify who your audience is. Identify Your Target Audience In order for your campaigns to be successful, they need to be clearly targeted. Use these questions to identify who you are sending to: What is your ideal subscriber like? Think demographics. Are they male or female? How old are they? Are they married or single? Do they ...

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Instagram Stories are better for Marketing than Snapchat image

Instagram Snapchat

Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a branded ‘Story,’ use Instagram. It is clear that Instagram copied Snapchat’s Story feature, however, that doesn’t mean that there weren’t improvements. Instagram Stories work better than Snapchats for three main reasons: Instagram users are more likely to follow brands, Instagram Stories are public, and Instagram Stories are positioned better in the app. Customers Love Brands on Instagram; Snapchat, Not so Much Snapchat is highly engaging, but it’s more of a messaging app than one for content ...

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The Dangers of Infinite Personalization image

personalization

In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and Google. Even the president complained about this issue. (in a very different context). One of the reasons Facebook acted cautiously in filtering out fake news was to avoid being too disproportionally left-leaning. Although fake news stories often had right-leanings, supporters on both sides read and believed articles with little to no truth to them. The fake news trend displays a relationship with personalization. Personalization can be extremely effective. But when it comes to information, it can have some severe drawbacks, as David Siegel pointed out ...

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Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media.

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