During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST.

Thought Leadership Marketing Best Practices: Executive Briefing

For complex or expensive products, customers won’t buy from just anybody. These purchase decisions take time and research; buyers want experts. Thought leadership is one of the most effective ways to prove your company to prospective customers. Although this is a great marketing tactic, it’s becoming more widely used than ever. How do you stand out for less?

What’s Covered:

  • Understand the challenges of thought leadership.
  • Learn how even small brands can attain category leadership, and beat even the biggest competitors.
  • Be privy to proprietary processes for building a thought leadership brand.
  • Learn tactics for significantly increasing lead generation, with less marketing spend.
  • Dramatically increase website traffic and search authority.
  • Achieve media placements, mentions, and speaking opportunities.
  • Measure and report KPIs via a marketing dashboard.
  • Case Study – Learn how a small software brand achieved category leadership and doubled sales for 3 consecutive years by implementing marketing best practices.

Date: Tuesday, June 14th at 1 PM CST

Register for this free webcast here.

Learn more about Software Marketing Best Practices: Executive Briefing here.

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