Thought Leadership Marketing Best Practices: Executive Briefing
Everyone knows that there is no such thing as a marketing silver bullet, or short cut to success. But if there ever was, thought leadership could be just that! At least for certain categories—technology, software, big ticket purchases, consulting, complex products or services. So-called considered purchases. For these categories, customers want to buy from experts, not risky no-names. What’s more, prospects don’t want to be sold to, but they do seek information and education (mostly via search engines). Often these decision makers are saturated with marketing messages and sales pitches, to the point of avoidance. So how can you breakthrough and build a sales pipeline that converts to revenue, faster? You can certainly spend more on marketing with paid search, advertising, trade shows, and other tactics that are declining in effectiveness. Or you can spend less, and just be more effective. How? Join us for a complimentary executive briefing.
- Understand the 3 significant challenges to considered purchase marketing/sales and lead generation
- Learn how even small brands can attain category leadership, and beat even the biggest competitors
- Be privy to proprietary processes for building a thought leadership brand
- Learn tactics for turning thought leadership into a lead generation machine, with less marketing spend
- Dramatically increase website traffic and search authority (triple-digits in 6 months is possible)
- Achieve media placements, mentions, and speaking opportunities
- Measure and report KPIs via a marketing dashboard
- Case Study – Learn how a small software brand achieved category leadership and doubled sales for 3 consecutive years by implementing thought leadership marketing best practices
Bonus Offer! Each registrant will receive a complimentary Guide to Thought Leadership Marketing Best Practices
Register for the complimentary executive briefing:
Join us Tuesday, June 14, 2016 @ 1 PM CST for a complimentary Thought Leadership Marketing Best Practices webcast to learn more.
Can’t attend but want to learn more? Please contact us!