by Lindsay Brown | Apr 9, 2024 | Market Research, Marketing Strategies
In the competitive landscape of business today, developing an impactful marketing strategy is crucial. Central to this process is market research, a key piece that plays a significant role in determining the success of your business. It involves deep analysis of...
by Lindsay Brown | Nov 20, 2012 | Marketing Best Practices, Marketing Planning
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...