by Lindsay Brown | May 26, 2023 | Analytics, Google
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You’ll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change,...
by Lindsay Brown | Jun 8, 2021 | Google
Have you heard of the new Google SEO algorithm, rolling out in June 2021? The Google Page Experience ranking factor aims to prioritize websites that provide a good user experience to visitors, as measured through five (5) key signals. The 5 Signals 1. Core Web Vitals...
by Lindsay Brown | Dec 10, 2019 | Digital Marketing, Google
50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries and, with that, content that is written to match the new conversational nature of...
by Lindsay Brown | Oct 16, 2018 | Search Engine Optimization (SEO), Social Media
Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality...
by Lindsay Brown | Jun 13, 2018 | Content Marketing, Search Engine Optimization (SEO), Website Best Practices
Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One...