Tags ArchivesEcommerce

Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – ...

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EMI: The Top Ecommerce Trends of 2017 image

ecommerce trends

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important ...

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Amazon Business: Amazon Launches B2B Online Marketplace image

Amazon Business B2B Online Marketplace

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple ...

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How To Set Up Shipping Classes in WooCommerce image

WooCommerce Shipping Classes

Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products together in a way that is similar to post or product categories allows you to define specific shipping costs for items. WooCommerce shipping methods such as Flat Rate Shipping and Table Rate Shipping allow you to use shipping classes to calculate their costs. Below we will discuss: How to add a shipping class in WooCommerce How to add products to your newly created shipping class How to set flat rate shipping costs based on your shipping ...

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How To Set Featured Products in WooCommerce image

WooCommerce Featured Product

Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many WordPress themes call for featured products in templates, so you can follow this process to add them. Adding a Featured Product To mark a product as featured go to Products > Products. Find the product you would like to feature and click the Featured Star. Featured products will have the star icon filled in. Another option is to hover over the product title and click on the Quick Edit option. Clicking Quick Edit will open up a new menu ...

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