Specialized Software Technology Marketing For Your Unique Needs
Modern Marketing’s software technology marketing practice brings deep expertise and complete marketing services to software publishers, channel partners, IT service firms, cloud and mobile solution providers, application developers, and related technology brands.

Modern Marketing Partners (MMP) has extensive experience managing marketing for regional, national and global software technology brands including Intacct cloud accounting software (channel marketing), Evolution1 (health benefits software), Nexonia expense software, Business Objects (SAP), Eaglesoft (clinical software), Cloud Accounting Institute, and others.

For a complimentary consultation, call Neil Brown at 630-868-5061.


Fuel inbound marketing with blogging, whitepapers, tech writing and more.


Achieve media placements with news releases, media relations, and press events.


Live and webcast events are lead magnets for software.

Evolution1 Grows Website Traffic By 75%

Modern Marketing Partners carefully analyzed both Evolution1 and competitor marketing, identifying major opportunities to take thought leadership, and build brand preference through aggressive content marketing, publicity, social media marketing, and search engine optimization (SEO). MMP launched the Healthcare Trends Institute complete with an editorial advisory board, an educational webcast series, e-newsletters, white papers, infographics, and a fervor of publicity.

Evolution1 has successfully regained market and thought leadership in arguably one of the fastest growing industries in North America with the Healthcare Trends Institute boasting more than 500 members nationwide in it’s first year. Metrics on website and social media engagement are closely monitored, with more than 8,000 unique visitors monthly reflecting a 75 percent increase in website traffic over the course of 12 months. Publicity placements have generated more than 30,000 views, including editorial pieces in USA Today and Reuters. Publish or Perish.

Evolution1 Marketing Case Study

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