Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013.
Inbound marketing is a term coined by Hubspot, defined as the practice of drawing potential customers to you, as opposed to reaching out to grab the attention of those potential customers through traditional methods (outbound marketing). For the old-school marketer or traditionalist, inbound is considered a “pull” strategy, while outbound marketing is considered a “push” strategy.
Our Top 10 Inbound Marketing Strategies Guide will share:
- The top 10 inbound marketing strategies
- Our Integrated™ Inbound Marketing Process
- Inbound marketing case study
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